Download or read book Digital Behavioral Design written by Ramsay Brown and published by . This book was released on 2018-04-02 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a free PDF of this book at: https://usetemper.com/digital-behavioral-design/As of when we wrote Digital Behavioral Design, Cambridge Analytica and Russia stood accused of manipulating people's voting behavior. App users felt like technology was taking over their behavior, and were out of control. The US was wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes. Beyond our crises exist opportunities for extraordinary wealth creation: thousands of business, right now, have a fantastic value proposition that their users are begging for, but can't take advantage of due to the high barriers of changing their own behavior. Never before has this question been as pressing as it is today: "Why do people do what they do?!"Answering this question will help us, as a society, heal that which ails us, and help people and businesses alike thrive.
Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
Download or read book Engaged written by Amy Bucher and published by Rosenfeld Media. This book was released on 2020-03-03 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book Nudge Theory in Action written by Sherzod Abdukadirov and published by Springer. This book was released on 2016-09-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book Digital Design written by Frank Vahid and published by John Wiley & Sons. This book was released on 2006 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Design provides a modern approach to learning the increasingly important topic of digital systems design. The text's focus on register-transfer-level design and present-day applications not only leads to a better appreciation of computers and of today's ubiquitous digital devices, but also provides for a better understanding of careers involving digital design and embedded system design. The book's key features include: An emphasis on register-transfer-level (RTL) design, the level at which most digital design is practiced today, giving readers a modern perspective of the field's applicability. Yet, coverage stays bottom-up and concrete, starting from basic transistors and gates, and moving step-by-step up to more complex components. Extensive use of basic examples to teach and illustrate new concepts, and of application examples, such as pacemakers, ultrasound machines, automobiles, and cell phones, to demonstrate the immediate relevance of the concepts. Separation of basic design from optimization, allowing development of a solid understanding of basic design, before considering the more advanced topic of optimization. Flexible organization, enabling early or late coverage of optimization methods or of HDLs, and enabling choice of VHDL, Verilog, or SystemC HDLs. Career insights and advice from designers with varying levels of experience. A clear bottom-up description of field-programmable gate arrays (FPGAs). About the Author: Frank Vahid is a Professor of Computer Science & Engineering at the University of California, Riverside. He holds Electrical Engineering and Computer Science degrees; has worked/consulted for Hewlett Packard, AMCC, NEC, Motorola, and medical equipment makers; holds 3 U.S. patents; has received several teaching awards; helped setup UCR's Computer Engineering program; has authored two previous textbooks; and has published over 120 papers on digital design topics (automation, architecture, and low-power).
Download or read book Artificial Intelligence in Behavioral and Mental Health Care written by David D. Luxton and published by Academic Press. This book was released on 2015-09-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence in Behavioral and Mental Health Care summarizes recent advances in artificial intelligence as it applies to mental health clinical practice. Each chapter provides a technical description of the advance, review of application in clinical practice, and empirical data on clinical efficacy. In addition, each chapter includes a discussion of practical issues in clinical settings, ethical considerations, and limitations of use. The book encompasses AI based advances in decision-making, in assessment and treatment, in providing education to clients, robot assisted task completion, and the use of AI for research and data gathering. This book will be of use to mental health practitioners interested in learning about, or incorporating AI advances into their practice and for researchers interested in a comprehensive review of these advances in one source. Summarizes AI advances for use in mental health practice Includes advances in AI based decision-making and consultation Describes AI applications for assessment and treatment Details AI advances in robots for clinical settings Provides empirical data on clinical efficacy Explores practical issues of use in clinical settings
Download or read book The Shape of Design written by Frank Chimero and published by . This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Behaviour Change Wheel written by Susan Michie and published by . This book was released on 2014-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.
Download or read book Designing for Behavior Change written by Stephen Wendel and published by O'Reilly Media. This book was released on 2020-06-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
Download or read book Linking the Behavioral and Strcutural Domains of Representation for Digital System Design written by Carnegie-Mellon University. SRC-CMU Research Center for Computer-Aided Design and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Logic of Feeling written by Luke Munn and published by Rowman & Littlefield. This book was released on 2020-12-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the virulence of fake news to the rise of psychographic profiling, emotion has become ascendant. The new frontier of capitalization is not outward, but inward—the inner life of affect and emotion, desire and disposition. This book lays that new reality out with a series of close case studies. A new set of technologies are emerging, from facial coding to affective computing, that attempt to render the emotional into the machine-readable. At the same time, social media and smart home devices are becoming empathic, attempting to draw out our affective participation and elicit our emotional expression. In these encounters with the medial and the technical, the emotional is remade. Combining a close analysis of contemporary technologies such as Affectiva, Facebook, and Alexa with critical media theory, Logic of Feeling: Technology’s Quest to Capitalize Emotion examines how the quest to operationalize this inner life begins to reconfigure feeling itself.
Download or read book Digital health equity written by Karen Fortuna and published by Frontiers Media SA. This book was released on 2023-05-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing Such Products that Keep Users Hooked written by Amrahs Hseham and published by Mahesh Dutt Sharma. This book was released on 2024-01-27 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of the book is an examination of the "hook model," a framework that systematically guides designers in creating products that establish and reinforce user habits. It begins with the Trigger phase, exploring how external and internal triggers prompt user action, sparking engagement. Whether through external cues or internal motivations, understanding triggers is fundamental to the creation of products that consistently capture user attention. Moving on to the Action phase, the book explores the steps users take to interact with the product, emphasizing the role of simplicity and user-friendly design. By dissecting the elements that drive user behavior, the book provides actionable insights for designers aiming to create seamless and intuitive interactions that encourage repeated use.
