Download or read book DigiMarketing written by Kent Wertime and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Download or read book DigiMarketing written by and published by . This book was released on 2008 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.

Download or read book Gulf Business written by and published by . This book was released on 2008 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Digital Janus Looking Forward Looking Back written by Dennis Moser and published by BRILL. This book was released on 2019-01-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberspace and cyberculture are becoming the norms of our reality; this volume explores questions of memory, law, politics, death and remembrance, travel, social change, and cross-cultural understandings of what it means to be human in this new digital age.

Download or read book DigiMarketing written by Kent Wertime and Ian Fenwick and published by . This book was released on 2008 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business India written by and published by . This book was released on 2008-07 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing written by Luke Ike and published by Xlibris Corporation. This book was released on 2018-06-13 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Download or read book Content Marketing A Creative Guide written by Abhishek Tiwari and published by Abhishek Tiwari. This book was released on 2023-10-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing: A Creative Guide is a book for people who want to develop an excellent marketing strategy to scale their brands content! This book covers super actionable strategies with examples & industry stats that will help you in getting a deeper understanding on how to leverage content marketing for your brand. So, if you are someone who's looking to level up your content marketing game then this book is definitely for you.

Download or read book The Present and Future Innovative Education Practices in Post Pandemic World in the Fields of Engineering Science Arts Humanities Commerce Economics Social Sciences Law and Management Changes Challenges and Opportunities written by Dr.Sundari Suresh and published by Forschung Publications. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Download or read book ICSGS 2019 written by Muhammad Syaroni Rofii and published by European Alliance for Innovation. This book was released on 2020-11-13 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on Strategic and Global Studies is organized by the School of Strategic and Global Studies (SSGS), Universitas Indonesia. The ICSGS conference is an annual meeting event involving lecturers, students and researchers who are concerned with contemporary national and international issues that are directly related to the problems faced by the government and the private sector using a multidisciplinary approach. Participants of this conference came from the ASEAN region and the global network of the Universitas Indonesia.

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Download or read book CyberCulture Now Social and Communication Behaviours on the Web written by Anna Maj and published by BRILL. This book was released on 2019-01-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2013. At present cyberculture is a dominating cultural paradigm and nothing seems to be able to replace it. We globally share the same cyberspace but there is a question whether we all together–the whole humankind–are really living in the same cyberculture? This book proves that we rather tend to define the contemporary state of culture as cybercultures. The process of spreading technologies, trends and ideas is not the same in all parts of the world. The varying speeds of this process and cultural diversity of its forms are created by different social, political, economic and cultural contexts. By representing different perspectives the authors depict a wide spectrum of the most important current problems connected with networked life, global sharing of data, loss of privacy, new meanings of community and developments in narrative structures and social behaviours arising from new communication possibilities, instantaneity of information and global viral sensitivity.

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-14 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Transitional Morphology written by Elisa Mattiello and published by Cambridge University Press. This book was released on 2022-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining Forms (CFs) are a major morphological phenomenon in Modern English, yet while they have been discussed in some morphological literature, no full-length study has been devoted to this topic so far. This pioneering book addresses that gap by providing a framework in which CFs are marked as distinct from their neighbouring categories such as abbreviations and blending. It splits CFs into four distinct categories – neoclassical (e.g. bio-therapy, zoo-logy), abbreviated (e.g. e-reader, econo-politics), secreted (e.g. oil-gate, computer-holic) and splinters (e.g. docu- from documentary in docudrama). It shows that the notion of CF spans a wide spectrum of processes, from regular composition to abbreviation, from blending to analogy, and schema. Modern and emerging English CFs are analysed by adopting a corpus-based approach, and measuring their realised, expanding, and potential productivity. Comprehensive yet accessible, it is essential reading for researchers and advanced students of morphology, English historical linguistics, corpus linguistics, and lexicography.