Download or read book Diffusion of Innovations 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Download or read book Annotated Archive of Diffusion References written by William D. Crano and published by . This book was released on 1981 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Patterns of Diffusion in Rural Brazil written by and published by . This book was released on 1968 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Patterns of Diffusion in Rural Eastern Nigeria written by Joseph R. Ascroft and published by . This book was released on 1969 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diffusion of Innovations 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Download or read book Foreign Affairs Research Special Papers Available written by Foreign Affairs Research Documentation Center and published by . This book was released on 1976 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalogue of Research Literature for Development Food production and nutrition written by United States. Agency for International Development. Bureau for Technical Assistance and published by . This book was released on 1976 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Near East South Asia and North Africa written by Foreign Affairs Research Documentation Center and published by . This book was released on 1976 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What Works written by Nutley, Sandra M. and published by Policy Press. This book was released on 2000-07-19 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how the knowledge gained from research is used to improve the effectiveness of public policy formation and public service delivery. It covers eight areas of public service - health, education, criminal justice, social policy, transport, urban policy, housing and social care.
Download or read book The Routledge Companion to Global Television written by Shawn Shimpach and published by Routledge. This book was released on 2019-10-29 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.
Download or read book Regional Policies in Nigeria India and Brazil written by Antoni Kuklinski and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Regional Policies in Nigeria, India and Brazil".
Download or read book Foreign Affairs Research Special Papers Available Near East South Asia and North Africa written by Foreign Affairs Research Documentation Center and published by . This book was released on 1976 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Affairs Research Papers Available written by Foreign Affairs Research Documentation Center and published by . This book was released on 1970 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication in Brazil written by J. David Stanfield and published by . This book was released on 1968 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Political Communication Research written by Lynda Lee Kaid and published by Routledge. This book was released on 2004-07-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
Download or read book Government and Rural Development in East Africa written by L. Cliffe and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gestation period of this collection has been lengthy even by academic stan dards. Some of our long-suffering contributors prepared their original drafts for a workshop held in Nairobi in 1967, and although they have all up-dated their contributions they are still essentially reporting on research conducted in the late 1960s. However, we feel that their various findings and analyses of the issues they respectively treat have a continuing validity in our comprehension of the problem of rural development. Other contributions reporting on more recent work have been incorporated at different times since, most of them not commissioned especially for this symposium but all adding something to our understanding of the problem. The slow accumulation of material which makes up this fmal collection parallels an evolution in our own collective thinking, if indeed not that of most students of 'development' over the past decade. The progression has not been towards fmal clarification of the complex and changing East African realities, nor towards formulation of an accepted model for their analysis; rather, it has been marked by the questioning of the initial, somewhat simplistic assumptions with which some of us started out and a continuing debate and widening polar ization of views about the significance of that process of government 'pene tration' of the rural areas which is our focus, about the positive or negative value of 'development' policies in East Africa and, indeed, about the appropri ate theoretical approaches to the study of 'development' in general.
Download or read book Extension in the Andes written by Edward B. Rice and published by . This book was released on 1971 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
