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Book DIFFUSION OF INNOVATIONS 3RD E REV

Download or read book DIFFUSION OF INNOVATIONS 3RD E REV written by Everett M. Rogers and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in organisations Change agents.

Book Diffusion of Innovations  4th Edition

Download or read book Diffusion of Innovations 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Book Diffusion of Innovations  5th Edition

Download or read book Diffusion of Innovations 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Book Making Health Communication Programs Work  rev  Ed

Download or read book Making Health Communication Programs Work rev Ed written by Elaine Bratic Arkin and published by DIANE Publishing. This book was released on 2009-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.

Book Enabling Innovation

Download or read book Enabling Innovation written by M. B. Douthwaite and published by Zed Books. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some technologies spread while others do not? What are the consequences of top-down diffusion strategies? What are the disadvantages of instant patents? In answering these questions, this book forms a 'how to do it' guide to innovation management.

Book Diffusion of Innovations

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Book Systems Research for Optimizing Future Land Use in South and Southeast Asia

Download or read book Systems Research for Optimizing Future Land Use in South and Southeast Asia written by Reimund P. Roetter and published by Int. Rice Res. Inst.. This book was released on 2000 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Network Models of the Diffusion of Innovations

Download or read book Network Models of the Diffusion of Innovations written by Thomas W. Valente and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.

Book Taxation

    Book Details:
  • Author : Simon R. James
  • Publisher : Taylor & Francis
  • Release : 2002
  • ISBN : 9780415188012
  • Pages : 456 pages

Download or read book Taxation written by Simon R. James and published by Taylor & Francis. This book was released on 2002 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Development and Commercialization of the Green Muscle Biopesticide

Download or read book Development and Commercialization of the Green Muscle Biopesticide written by M. B. Douthwaite and published by IITA. This book was released on 2001 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Beginnings of Communication Study in America

Download or read book The Beginnings of Communication Study in America written by Wilbur Schramm and published by SAGE. This book was released on 1997-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].

Book Evidence Based Nursing

    Book Details:
  • Author : Alba DiCenso
  • Publisher : Elsevier Health Sciences
  • Release : 2005-01-10
  • ISBN : 0323080901
  • Pages : 644 pages

Download or read book Evidence Based Nursing written by Alba DiCenso and published by Elsevier Health Sciences. This book was released on 2005-01-10 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evidence Based Nursing is written in response to numerous requests by nurse practitioners and other graduate faculty for a nursing literature resource. This reader-friendly, accessible guide features plentiful examples from the nursing literature and the addition of specific nursing issues such as qualitative research, with direct application for clinical practice. The guide enables nurses to: frame their clinical questions in a way that will help them find the evidence to support their opinions; distinguish between strong and weak evidence; clearly understand study results; weigh the risks and benefits of management options; and apply the evidence to their individual patients to improve outcomes. Part One provides a basic approach to the problems faced by nurses when determining optimal care, predicting patient progress, and protecting patients from potentially harmful side effects, in addition to including a literature assessment summary and management recommendations. Part Two expands on Part One, providing concrete examples through case studies. This is the only book of its kind that helps nurses use the nursing literature effectively to solve patient problems. Three-step approach to dissecting a problem — to help find the best evidence and improve patient care, most questions can be divided into three parts: (1) Are the results valid? (2) What are the results? and (3) How can I apply the results to patient care? Part One - The Basics: Using the Nursing Literature provides a basic approach to the problems faced by nurses when determining optimal care, predicting patient progress, and protecting patients from potentially harmful side effects and includes a literature assessment summary and management recommendations. Part Two - Beyond the Basics: Using and Teaching the Principles of Evidence-Based Nursing expands on Part One, providing concrete examples through the presentation of cases. Two-part organization helps both beginners and those more accomplished at using the nursing literature. Clinical Scenario provides a brief but detailed description of a clinical situation that requires the application of research through a critical thinking process. Using the Guide examines a clinical scenario, and then evaluates the way in which research findings are collected, analyzed, and applied to the resolution of the problem presented in the scenario. Free CD-ROM contains everything found in the book, allowing for electronic outlining, content filtering, full-text searching, and alternative content organizations.

Book Digitally Supported Innovation

Download or read book Digitally Supported Innovation written by Leonardo Caporarello and published by Springer. This book was released on 2016-07-27 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad overview of Information and Communication Technology (ICT)-supported innovation both on an evidence-based level, a theoretical and a methodological level. It presents multi-disciplinary perspectives on organizational innovation in enterprises and the public sector, and on the ubiquitous social media-based user innovations. The book especially highlights innovation in knowledge work and human-computer interaction, innovation of and in socio-technical systems, and user-based innovation in public services. It draws upon evidence from various areas of application, including innovative mobility and the factories of the future. The studies presented here will be helpful both for innovation scholars and practitioners in industry – as well as innovators at large – in their current and future studies and undertakings.

Book Managing Knowledge Assets  Creativity and Innovation

Download or read book Managing Knowledge Assets Creativity and Innovation written by Dorothy A. Leonard and published by World Scientific. This book was released on 2011 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the works on knowledge and innovation, including the implementation of various processes and products. This title contains articles from journals in diverse fields and chapters that cover the innovation process, from its inception in peoples' heads to its implementation.

Book Managing Technology in Healthcare

Download or read book Managing Technology in Healthcare written by Eliezer Geisler and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology plays a critical role in the management of health care, the system, its delivery and its organizations. This book examines the role of technology in the delivery of health care by physicians and other health care workers, and their respective roles in the management of health care technology. The complexity of the health care environment and the difficulties in managing technology in general (and in health care in particular) makes this book a landmark exploration for the purpose of creating in-roads into the largely uncharted territory of health care technology. The chapters in this book will introduce the horizons that are open for scholarly pursuit in this area. Managing Technology in Healthcare has two main objectives. First, to provide the reader with an overview of the main issues of concern and the topics of study in managing technology in health care. Second, to offer the reader specific knowledge embedded in the eleven chapters of the book, covering a broad range of topics of interest to health care and to R&D/technology scholars and practitioners.

Book Communication of Innovations

Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.

Book Children Matter

    Book Details:
  • Author : Scottie May
  • Publisher : Wm. B. Eerdmans Publishing
  • Release : 2005-08-31
  • ISBN : 1467422444
  • Pages : 295 pages

Download or read book Children Matter written by Scottie May and published by Wm. B. Eerdmans Publishing. This book was released on 2005-08-31 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children today are no longer expected to be "seen and not heard," yet in many churches children are involved only in programs specifically designated for them. Children Matter offers a full discussion of children's spirituality and shows how the faith community can better nurture its youngest members. Speaking from their experience with children's ministry in a range of Protestant traditions, the authors draw on the Bible, history, and psychology to lay good foundations for such ministry. Discussing the specific content and contexts of faith formation, they also offer wise and practical advice on putting together effective ministries. Rather than focusing on innovative ways to use technology, Children Matter emphasizes relationships between people and encourages the church to welcome all children as valued participants in the people of God.