Download or read book The Development of Marketing Management written by Kazuo Usui and published by Taylor & Francis. This book was released on 2024-11-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Download or read book Explorations in the History of Marketing written by Jagdish N. Sheth and published by Elsevier. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1989 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Download or read book The History of Marketing Thought written by Mark Tadajewski and published by . This book was released on 2008 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: "This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline."--pUBLISHER DESCRIPTION.
Download or read book Marketing written by Stanley C. Hollander and published by Edward Elgar Publishing. This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.
Download or read book Marketing History its Many Dimensions written by and published by . This book was released on 1991 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Download or read book Changing Perspectives in Marketing written by Hugh G. Wales and published by . This book was released on 1951 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Philosophy of Technology and Engineering Sciences written by and published by Elsevier. This book was released on 2009-11-27 with total page 1473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook Philosophy of Technology and Engineering Sciences addresses numerous issues in the emerging field of the philosophy of those sciences that are involved in the technological process of designing, developing and making of new technical artifacts and systems. These issues include the nature of design, of technological knowledge, and of technical artifacts, as well as the toolbox of engineers. Most of these have thus far not been analyzed in general philosophy of science, which has traditionally but inadequately regarded technology as mere applied science and focused on physics, biology, mathematics and the social sciences. - First comprehensive philosophical handbook on technology and the engineering sciences - Unparalleled in scope including explorative articles - In depth discussion of technical artifacts and their ontology - Provides extensive analysis of the nature of engineering design - Focuses in detail on the role of models in technology
Download or read book Economic Leaflets written by University of Florida. Bureau of Economic and Business Research and published by . This book was released on 1947 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Dictionary of Sociology written by John Scott and published by Oxford University Press, USA. This book was released on 2009 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over 2,500 alphabetically arranged entries providing definitions of terms and ideas related to sociology, along with cross-references, and biographical sketches of key individuals in the field.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1991-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theoretical Approaches to Economic Growth and Development written by Panagiotis E. Petrakis and published by Springer Nature. This book was released on 2020-10-27 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the theoretical and analytical background critical to understand the process of economic development and growth at the beginning of the 21st century. This book adopts an interdisciplinary approach, using concepts borrowed from related disciplines such as politics, anthropology, psychology, business, and more. The core theme of this book is the argument that different theoretical approaches constitute excellent creative contributions, the study of which is necessary for a complete understanding of development and growth. Thus, this book stands out for its theoretical pluralistic character. The first part of the book provides an introduction to essential methodology terms for the theory of economic development and growth, while the second part outlines important concepts of economic behavior. Part three focuses on the sources of economic growth and their evolution throughout history, and pays special attention to the main theories related to economic growth as well as to the growth and development implications of Covid-19. The book ends with an analysis of international financial architecture and the consolidated financial transaction framework.
Download or read book Adjusting State and Market in Vietnam written by Anne Jerneck and published by N Department of Economic History Lund University. This book was released on 1995 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
