Download or read book Development of mass media and advertising in Thailand written by Patamatip Teepatiganond and published by . This book was released on 1978 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emerging Trends and Development of Mobile Advertising and Applications in Thailand written by Yuri Tomonaga and published by . This book was released on 2013 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Asian Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-04-24 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Download or read book Cultural Reflections and the Role of Advertising in the Socio economic and National Development of Nigeria written by Emmanuel C. Alozie and published by Edwin Mellen Press. This book was released on 2005 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.
Download or read book Culture and Communication in Thailand written by Patchanee Malikhao and published by Springer. This book was released on 2017-05-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features research papers that examine a host of contemporary issues in Thailand. Coverage includes culture, gender violence, tourism, human trafficking, environmental and ecological issues, sustainability and the sufficiency economy, the (mis)handling of elephants, and more. It features a sociological and anthropological perspective with a dash of communication for sustainable social change. The papers investigate the various phases of communication technology and its impact on cultural change in the country. They explore the use of social networks and privacy issues as well as ethical journalism in the contexts of Thai Buddhism, Thai culture, and other enabling environmental factors. The contributors focus on documentary research of both quantitative and qualitative data on Thai social change as a consequence of globalization and digital technology. They first provide a general overview of social media and communication in the country. Next, the authors go on to explore the specifics of digital communication. This includes a look at its impact on the various ways of Thai communication given politico-economic and religious influences.
Download or read book Advertising in Asia written by Katherine Toland Frith and published by Wiley-Blackwell. This book was released on 1996 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
Download or read book Social Media Marketing Towards The Face Thailand Season 2 written by Ramita Arpornsiripong and published by . This book was released on 2016 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journey to Modern Thailand written by Somsuk Hinviman and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Role of Advertising in Thailand s National Development written by Areerat Tantavichien and published by . This book was released on 1989 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book On the Edges of Development written by Kum-Kum Bhavnani and published by Routledge. This book was released on 2009-03-04 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big business, financial institutions, and capitalist powers have wreaked much havoc on the Third World in the name of development. This book re-imagines development through a careful and imaginative exploration of some of the many ways that culture – in the broadest sense of lived experience and its representation – can recenter resistance, suggest alternative models, and advance critiques of development as it is currently practiced. The diverse group of scholars and activists who contribute chapters to the volume engage with the puzzle of how best to conceptualize an alternative development that improves the living conditions of women and men in different parts of the world and simultaneously demands solutions that focus on the integration of gender, diversity, and development with the realities of people’s lives.
Download or read book The Media and Political Change in Southeast Asia written by Jonathan Woodier and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the book is in a comprehensive, readable format. . . the book is logically organised, rich in data and statistics regarding the issues that it covers, as well as accessibly written such that its points would not be lost on the average upper-level undergraduate student with some preparation in Asian studies and the social sciences. Jane M. Ferguson, South East Asia Research . . . a serious academic work that should be on the official reading list of every media studies course. Chris Roberts, Presenter, Sky News Jonathan Woodier has written an excellent book on the politics of media control in Southeast Asia. He shows how political elites in the region are using major events such as the 1997 Asian Financial Crisis and the 2001 September 11 terror attacks as well as innovations in media tools such as public relations and the internet to control information flow to their citizens. This book is a must read for anyone interested in an explanation why Southeast Asian models of authoritarian models are surviving. A brilliant analysis, it combines media theory with a critical discussion of contemporary developments in Asia. James Gomez, Keio University, Japan True to the old Chinese adage kill a chicken scare a monkey , the few who once challenged Southeast Asia s ruling elites disappeared and the majority were silent. Crude, but effective. Modern times, however, demand a more sophisticated approach. Ruling elites now strip cultures naked and micro manage people s minds. Their preferred tools of penetration and manipulation are a compliant media and a money hungry PR industry. Jonathan Woodier s insights will ensure that you will never read a newspaper or watch TV news in quite the same way again. Trevor Watson, Professional Public Relations Pty Ltd, Australia This is an engaging and informative analysis of the media landscape in South East Asia. It uncovers the pervasive impact of the global media on the political process, and raises important academic and policy issues in the process. This book is timely, and will be a must read for policymakers, academics and students across communications, media studies, politics and democratization, as well as for everyone with an interest in current day developments in South East Asia. Joep Cornelissen, Leeds University Business School, UK Jonathan Woodier s latest work considers what impact the media has upon the democratization process in Southeast Asia. Has the media had a liberalizing effect or become subject to elite control in Southeast Asia and, if so, why? What role does the global media play in this process, particularly given its conglomerization and commoditization? By examining the communications media and its relationship to political change in Southeast Asia, this fascinating study will endeavour to provide both a regional comparative analysis and a more balanced interpretation of the mass communication media in the wake of September 11, 2001. The book also investigates the durability of authoritarian regimes and the enduring capacity of the media-controlled state alongside the growing sophistication of political communications particularly the use of PR consultants. The author provides an insider s view with unique insights into the practice of political communication and its development throughout the strategically important region of Southeast Asia with its large Moslem states as well as much further afield to countries such as China and post-industrial Europe. As such the book will be warmly welcomed by academics of politics, international relations, media, communications and PR. It will also appeal to researchers interested in political change, the rise of the global media giants and the influence of authoritarian states such as China.
Download or read book The Right to Tell written by Roumeen Islam and published by World Bank Publications. This book was released on 2002 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role of the news media in promoting equitable economic development, and considers the obstacles it faces as a catalyst for change and growth. It examines the capacity of investigative journalism to scrutinise public policy and the activities of the corporate sector, to facilitate public access to information, expose corruption and weak governance and thus promote greater transparency and accountable government. It contains contributions from journalists, television and newspaper editors, economists and academics, as well as the winner of the Nobel Prize for Economics Joseph Stiglitz, and for Literature, Gabriel Garcia Marquez. A number of case studies examine the work of the media and the challenges they face in various countries including Thailand, Bangladesh, Egypt, Zimbabwe and the former Soviet Union.
Download or read book Asian Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-04-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Download or read book International Handbook of Media Literacy Education written by Belinha S. De Abreu and published by Routledge. This book was released on 2017-04-21 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.
Download or read book Journalism Abstracts written by and published by . This book was released on 1983 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
