Download or read book Developing strategies for marketing traditional Chinese medicine in New Zealand written by Sang Aijun and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Redesigning Marketing for Traditional Chinese Medicine Clinics in China written by Dahai Liu (Researcher in management) and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With China's ongoing development, Chinese people have more and higher standards for quality of life and are becoming increasingly concerned about their health. TCM also has a positive image among Chinese people and has received strong support from Chinese medical regulations, resulting in a rapid increase in the number of TCM clinics in China in recent years. As a result, TCM clinics have a lot of room for growth. However, for historical reasons, TCM clinics do not devote enough attention to marketing. TCM clinics are unable to meet the growing demand of Chinese customers for TCM due to a lack of awareness. With such a knowledge gap, TCM clinics' marketing initiatives are becoming increasingly vital. This study summarizes and categorizes TCM clinics and doctors in China to serve as a foundation for future marketing strategies and approaches. Furthermore, previous TCM clinic marketing focused solely on the consumer side and ignored the doctor side. As a result, this paper's marketing strategy and tactics will target both customers and doctors, as well as redesign existing TCM clinic marketing. To begin, this study examines the TCM clinics' business environment and marketing issues in China, concluding that TCM clinics primarily have unclear marketing strategies, simplistic marketing methods, and a lack of marketing organizations. Second, the marketing environment of TCM clinics is examined, with the conclusion that, in terms of political policy, economy, social environment, and technical means, China is presently friendly to the development of TCM clinics, providing fertile ground for marketing. Finally, TCM clinic marketing strategies and tactics are examined in order to identify key market categories and provide five marketing methods in terms of products, services, marketing channels, prices, and promotions. Embracing new technologies, comprehensively constructing digital TCM clinics, and improving accurate digital marketing to consumers and doctors are just a few ways. By revamping the marketing of TCM clinics in China, this study proposes an entire marketing strategy and strategies for TCM clinics. It improves the overall marketing level of TCM clinics, allowing them to run more efficiently. Furthermore, it provides consumers with improved TCM services as well as a better working environment and compensation for TCM doctors.

Download or read book Study on International Marketing Strategies of Traditional Chinese Medicine Enterprises written by Sun Ying and published by . This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Overview of Global Marketing Strategy for TCM Products written by Hong Kong University of Science and Technology. Traditional Chinese Medicine Safety Information Center and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nutrition Science Marketing Nutrition Health Claims and Public Policy written by Dilip Ghosh and published by Academic Press. This book was released on 2023-04-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway

Download or read book Does Cultural Matter Affect Marketing Strategy of Healthcare Products written by and published by . This book was released on 2006 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing of Traditional Medicines in China written by Liping Du and published by . This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an account of the marketing system for traditional medicines in China, based on a case study centered on Guangxi, one of China's major producers of traditional medicines, and covering from late 19th century to the 1990s.

Download or read book Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2021-01-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of technologies and emergence of interdisciplinary and transdisciplinary modus of knowledge production justify the need for research that explores the disinterestedness or interconnectivity of the information science disciplines. The quantum leap in knowledge production, increasing demand for information and knowledge, changing information needs, information governance, and proliferation of digital technologies in the era of ubiquitous digital technologies justify research that employs a holistic approach in x-raying the challenges of managing information in an increasingly knowledge- and technology-driven dispensation. The changing nature of knowledge production for sustainable development, along with trends and theory for enhanced knowledge coordination, deserve focus in current times. The Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. While highlighting a vast array of topics under the scope of library science, information science, knowledge transfer, records management, and more, this book is ideally designed for knowledge and information managers, library and information science schools, policymakers, practitioners, stakeholders, administrators, researchers, academicians, and students interested in records and information management.

Download or read book Marketing Strategy for a Traditional Chinese Medicine TCM Clinic in Vancouver written by Qaiser Rashid Janjua and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementary and Alternative Medicine (CAM) has gained worldwide acceptance in the recent past. Apart from all other modalities of CAM, Traditional Chinese Medicine (TCM) has gained enormous interest globally. TCM has become a mainstream medicine in several underdeveloped countries and is rapidly gaining recognition in developed countries such as in the U.S and especially Canada. British Columbia is the only jurisdiction in North America that officially recognizes TCM. Consequently, the local industry is not only experiencing remarkable growth but is facing serious challenges. This paper analyzes global and local trends in CAM and TCM, derives insights into consumer behaviour from a literature review and develops an effective marketing strategy for the TCM clinic in Vancouver. The paper concludes that in a saturated market it is possible to grow by employing a differentiated marketing strategy.

Download or read book Traditional Chinese Medicine Practice in New Zealand written by Xiaoming Liu and published by . This book was released on 1998 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Business and Technological Aspects of the Knowledge Society written by Miltiadis D. Lytras and published by Springer Science & Business Media. This book was released on 2010-10-06 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great pleasure to share with you the Springer CCIS 112 proceedings of the Third World Summit on the Knowledge Society––WSKS 2010––that was organized by the International Scientific Council for the Knowledge Society, and supported by the Open Research Society, NGO, (http://www.open-knowledge-society.org) and the Int- national Journal of the Knowledge Society Research, (http://www.igi-global.com/ijksr), and took place in Aquis Corfu Holiday Palace Hotel, on Corfu island, Greece, September 22–24, 2010. The Third World Summit on the Knowledge Society (WSKS 2010) was an inter- tional scientific event devoted to promoting the dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple years brings to the fore the need to discuss in depth new policies and strategies for a human-centric developmental process in the global c- text. This annual summit brings together key stakeholders of knowledge society dev- opment worldwide, from academia, industry, government, policy makers, and active citizens to look at the impact and prospects of it information technology, and the knowledge-based era it is creating, on key facets of living, working, learning, innovating, and collaborating in today’s hyper-complex world.

Download or read book Herbal Medicine in Andrology written by Ralf Henkel and published by Academic Press. This book was released on 2020-11-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Herbal Medicine in Andrology: An Evidence-Based Update provides a comprehensive overview of ethnomedical approaches in andrology, including ethnopharmacology of plant extracts and relevant bioactive compounds. It highlights information on the availability of medicinal plants and the legal and procedural processes involved in developing a marketable product. This reference helps clinicians and scientists develop an understanding on how herbal medicine can be used to treat andrological patients in practice. Only a limited number of journal articles are available on this topic, making this reference a valuable source of information for a large audience, including urologists, andrologists, gynecologists, reproductive endocrinologists and basic scientists. Provides essential evidence-based information about herbal medicine Offers an ethnopharmacological background on bioactive compounds in certain plant extracts Educates the basic scientist and clinician on the use of herbal medicines in andrology Provides an update to recent advances on herbal medicine in andrology from world experts

Download or read book Improving the Marketability of Deer Velvet and Co products written by Hannah Yiu and published by . This book was released on 1997 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing strategy for New Zealand export education to attract more Chinese students written by Guanqun Chen and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Placing Traditional Chinese Medicine TCM written by Ellen MacGregor-Reid and published by . This book was released on 2001 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Drug Discovery and Traditional Chinese Medicine written by Yuan Lin and published by Boom Koninklijke Uitgevers. This book was released on 2001-07-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a growing interest in the use of traditional Chinese medicine (TCM) both in China and globally. In China, increased health care costs are associated with the widespread use of Western drugs and their related side-effects. Currently two-thirds of the drugs used in China are of Western origin while the other third is TCM. Health care costs can be more effectively controlled by wider use of TCM. Such trends provide an opportunity to develop a pharmaceutical industry based on herbal products for both the Chinese and global markets. Internationally, the World Health Organization has noted that a majority of the populations of developing countries mainly relies on traditional herbal formulations. Therefore, standardized and effective herbal medicines can play an important role in health care. All of this coincides with the growing use of herbal medicines in industrialized countries. To date, very little scientifically sound research on TCM has been published in English. This book is meant to provide the English-speaking world with a collection of papers on this important subject, covering such topics as research and development, clinical studies, and commercialization.

Download or read book Asian Cultures and Contemporary Tourism written by Elaine Chiao Ling Yang and published by Springer. This book was released on 2018-02-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.