Download or read book Developing Marketing and Managing Your Facial Plastic Surgery Practice written by American Academy of Facial Plastic and Reconstructive Surgery and published by Amer Academy of Facial Plastic &. This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Practice Management for Facial Plastic Surgery An Issue of Facial Plastic Surgery Clinics written by S. Randolph Waldman and published by Elsevier Health Sciences. This book was released on 2010-11-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.

Download or read book The Elite Facial Surgery Practice written by E. Gaylon McCollough and published by Thieme. This book was released on 2017-10-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by internationally renowned facial plastic surgeon and prolific author E. Gaylon McCollough, The Elite Facial Surgery Practice: Development and Management offers 40 years of wisdom, all in one remarkable book. Instead of describing step-by-step techniques like traditional facial surgery textbooks, this exemplary guide covers issues rarely discussed in clinical literature. From preparing for a career in facial plastic surgery to everything it takes to achieve long-term excellence in clinical practice, readers will learn hard-earned trade secrets from this legend of facial plastic surgery. Much of the focus is on the enduring doctor/patient relationship, with discussion on how to attain and maintain patient confidence, deliver personalized post-operative care, and manage dissatisfied patients. Key Features Part I provides all the necessary steps for building a thriving facial surgery practice including selecting the right training, the golden rule of facial surgery, creating the ideal environment to deliver extraordinary care, the image of an elite facial surgeon, and leveraging social media. Part II and III cover core facial surgery procedures including minimally invasive and noninvasive methods. Enhanced with before and after photos, these chapters focus on indications for surgery, the aging process, facts versus myths, selecting the right approach, and lessons learned. Part IV reveals invaluable insights on topics most clinicians keep close to the vest such as how to create and maintain best practice models, dealing with unfortunate outcomes, managing and minimizing the risk of legal proceedings, and defending oneself in court. Aspiring and veteran facial surgeons alike will benefit from the invaluable pearls bestowed by an elite master who built a great foundation for next generations. Read this book cover to cover to enhance your surgical and business acumen - and ultimately - become a more compassionate, effective practitioner.

Download or read book Plastic Surgery Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to plastic surgeon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your plastic surgeon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your plastic surgeon marketing to the next level.

Download or read book Plastic Surgery Marketing Secrets written by Inga Volosko and published by Createspace Independent Publishing Platform. This book was released on 2017-02-17 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plastic surgery is big business. Now you can make sure that your business can grow with the market, and maintain that success with this illuminating new book. Plastic Surgery Marketing Secrets: A Step-by-Step Guide to Growing Your Practice, Increasing Patient Loyalty and Decreasing No-Shows contains top secrets for growing your practice and ensuring that it runs smoothly and efficiently. Inside the pages, you will discover how you can: - Reduce incidences of no-shows - Attract new and loyal patients - Master your sales funnel - Retain and grow your existing patient base - Make yourself unique and apart from the competition - Create successful marketing strategies and a brand reputation The author has more than 10 years' experience as a patient care counselor when it comes to the plastic surgery industry. Add to that more than 100 interviews conducted with plastic surgery practice owners across the United States, as well as interviews with market experts in Silicon Valley and you have all the information you'll ever need, right at your fingertips. Get yourself a copy of Plastic Surgery Marketing Secrets today and see how it can take your business from good to great, or from great to amazing.

Download or read book Aesthetic Medicine written by Marie Czenko Kuechel and published by Thieme. This book was released on 2009-07-22 with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.

Download or read book Plastic Surgeon Marketing Motto written by Phillip Guye and published by . This book was released on 2014-03-31 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION: Successful Plastic Surgeons And Cosmetic Surgeons... Focused on helping elite plastic surgeons and cosmetic surgeons compete in the $12 billion cosmetic procedures market, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their plastic surgeon, physician, dentist and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any medical practice," said Phillip Guye, co-author of Plastic Surgeon Marketing Motto. "Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it." This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Increase consultations and patient surgeries (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors and professionals with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). "Anyone in the healthcare industry with an MD or an MBA after their name needs to read Plastic Surgeon Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed." ---Dr. Steve Vasilev, MD, MBA "I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal." --- Dr. Jason Stoner, DDS, MS "Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day." --- Dr. David Scharf, DMD "Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company." --- Dr. Ed De Endrade, DDS "If you only read one book about marketing your medical practice this year, this is the one. Phil Guye and Joe Preston are authorities on how to influence and persuade prospects and convert them into patients." ---Dr. Kim Millman, MD, PhD

Download or read book The Business of Plastic Surgery written by Joshua M. Korman and published by World Scientific. This book was released on 2010 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise

Download or read book 100 Questions and Answers about Plastic Surgery written by Diane Gerber and published by Jones & Bartlett Learning. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within this one-of-a-kind guide for consumers, the authors address many of the key issues concerning plastic surgery. From patient concerns, to provider's responsibilities, to the often-overlooked topic of reconstructive surgery. This innovative guide is certain to educate and aid people in making key decisions.

Download or read book Beauty and the Business written by Gregory A. Buford and published by Morgan James Publishing. This book was released on 2010-01-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.

Download or read book Surgical Facial Rejuvenation written by William H. Truswell and published by Thieme. This book was released on 2011-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by internationally recognized leaders in the field of facial plastic and reconstructive surgery, this lavishly illustrated text is a surgical atlas for procedures to rejuvenate the face as well as a guide for establishing, managing, and marketing a practice in facial rejuvenation. The opening chapters of Surgical Facial Rejuvenation offer practical guidance to understanding the relevant anatomy and evaluating the aging face. The surgical chapters are designed to present the surgeon with techniques that can be performed safely and efficiently, resulting in outcomes that are excellent and repeatedly achievable. The closing chapters offer advice for practice and patient management, marketing, and an outlook on the future of facial plastic surgery.Highlights: Chapters on skin care, soft tissue fillers, fat grafting, and hair replacement A separate chapter on the aging nose, often not effectively discussed in other texts Important information on how to avoid and manage complications This book is an essential resource for facial plastic surgeons, otolaryngologists--head and neck surgeons, plastic surgeons, and cosmetic surgeons. It is especially valuable for residents and fellows in these fields, and for new practitioners starting up a practice in facial rejuvenation surgery. Dermatologists will also benefit from its wealth of information.

Download or read book Cosmetic Medicine and Aesthetic Surgery written by Renato Saltz and published by Thieme. This book was released on 2009-05-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Download or read book Plastic Surgery E Book written by J. Peter Rubin and published by Elsevier Health Sciences. This book was released on 2023-08-30 with total page 2919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and fully up to date, the six-volume Plastic Surgery remains the gold standard text in this complex area of surgery. Completely revised to meet the demands of both the trainee and experienced surgeon, Aesthetic Surgery, Volume 2 of Plastic Surgery, 5th Edition, features new, full-color clinical photos, procedural videos, lectures, and authoritative coverage of hot topics in the field. Editor-narrated video presentations offer a step-by-step audio-visual walkthrough of techniques and procedures. New chapters cover local anesthesia, anatomic blocks of the face and neck, facelifts, neck rejuvenation, energy devices in aesthetic surgery, and aesthetic genital surgery; coverage throughout includes new, pioneering translational work shaping the future of aesthetic surgery. New digital video preface by Dr. Peter C. Neligan addresses the changes across all six volumes. New treatment and decision-making algorithms added to chapters where applicable. New video lectures and editor-narrated slide presentations offer a step-by-step audiovisual walkthrough of techniques and procedures. Evidence-based advice from an expanded roster of international experts allows you to apply the very latest advances in aesthetic surgery and ensure optimal outcomes. Purchase this volume individually or own the entire set, with the ability to search across all six volumes online!

Download or read book Medical Practice Management in the 21st Century written by Marjorie Satinsky and published by CRC Press. This book was released on 2017-09-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title includes a Foreword by John W Bachman, Professor of Medicine, Mayo Clinic College of Medicine, Rochester, Minnesota. Mastering the art of medical practice management requires knowledge that most physicians don't learn in medical school, residency, and fellowship training. Successful practice management in the 21st century requires physicians to understand how to organize and manage a practice, manage their finances, recruit, work with, and manage people within and outside of the practice, improve healthcare delivery and clinical outcomes, and ensure compliance with federal, state, and local laws and regulations. "Medical Practice Management in the 21st Century: The Handbook" addresses multiple aspects of medical practice management. It offers both background information and practical tools. The workbook format, supported by web-based tools, allows busy physicians to gain a basic understanding of many topics, determine strategies for their practices, and seek additional information when they want it. This guide will be ideal for both physicians who need business guidance as they begin their careers and physicians who are already in practice and want to enhance their business skills. Many physicians can't afford or choose not to hire a professional practice administrator or manager; this book will help them assume managerial responsibilities with the same level of confidence that they bring to clinical care. Physicians in academic medical centers who manage departments, programs, or research studies will also benefit. "This book is essential for any clinician planning to open a new practice or attempting to improve the quality and efficiency of an existing practice. Read and learn." - John Bachman MD, in the Foreword. "Written for the busy practitioner - clear, concise, and practical without any wasted space. I wish I had had this resource when I was starting practice. It's the bible for practice management, just as the "Washington Manual" was in earlier years." - Robert S Galvin, MD, Director of Global Healthcare for General Electric. "Important. Crosses many boundaries, covering a wide variety of topics. Guides physicians in developing the infrastructure that they need to succeed." - John Fallon, MD, Chief Physician Executive, Blue Cross Blue Shield of Massachusetts. "There is no better book or resource to use to develop the necessary proficiency to run a first-class, stellar practice than this. All who read this book will be able to ensure that every patient has a positive experience with your practice and will not only enjoy the experience but will tell other physicians, their family and their friends about you and your practice and thus make your practice thrive and prosper." - Dr Neil Baum, Clinical Associate Professor of Urology, Tulane Medical School, New Orleans, Louisiana. "I love the chapter on financial management. It is very complete and gives a non-business major a good grasp of complicated information." - Allen R. Wenner, MD, family medicine practitioner, West Columbia Family Medicine, South Carolina. "I like the format of the exhibits. In the chapter on financial management, the side-by-side problem/solution approach is easily understandable and lends itself to a solution oriented approach. I can spot my own practice's issues and immediately understand what to do without searching through a lot of text." - Tom Sena, MD, President of Raleigh Children and Adolescents Medicine, Raleigh, North Carolina. "Full of good material which I am actively planning to use. Extremely helpful!" - Dr Damian McHugh, President, Raleigh Emergency Medicine Associates, Raleigh, NC.

Download or read book American Book Publishing Record written by and published by . This book was released on 1999 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing a Practice in Facial Plastic Surgery written by William H. Beeson and published by . This book was released on 1986 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Trends and Technologies in Facial Plastic Surgery An Issue of Facial Plastic Surgery Clinics of North America written by Jason D Bloom and published by Elsevier Health Sciences. This book was released on 2019-07-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue of Facial Plastic Surgery Clinics, guest edited by Dr. Jason D. Bloom, is devoted to New Trends and Technologies in Facial Plastic Surgery. Articles in this important issue include: Cold Helium Plasma Technology in Lower Face and Neck Rejuvenation; State of the Art Technology and Techniques with RF Microneedling; Percutaneous RF Technologies for Lower Face and Neck Rejuvenation; Microfat vs. Nanofat: When and where these treatments work; The Benefits of Platelet Rich Fibrin (PRF); Silhouette InstaLift: Benefits to a Facial Plastic Surgery Practice; Advanced Techniques in Non-Surgical Rhinoplasty; Lateral Nasal Wall Stent (Latera) for Dynamic Nasal Valve Collapse; Social Media Marketing in Facial Plastic Surgery: What Has Worked?; What’s New in Facial Hair Transplantation (Brows, Beard, Moustache); Upper Lip Lifts: Tips and Tricks to Improve Your Results; Nutraceuticals and Adjuncts to Improve Healing and Outcomes; PRP and Stem Cells: Fact or Fiction?; New Skincare Regimens or Products for the Facial Plastic Surgeon; and Autologous Fat Harvest and Preparation for Optimal Predictable Outcomes.