Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Springer Nature. This book was released on 2022-01-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Download or read book Integrated E learning written by Wim Jochems and published by Psychology Press. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book forms a serious, in-depth study of the subject and proposes that e-learning is not simply a matter of 'digitizing' traditional materials, but involves a new approach, which must take into account pedagogical, technological and organizational features to form a well-designed education system.
Download or read book Developing Comprehensive School Safety and Mental Health Programs written by Jeffrey C. Roth and published by Routledge. This book was released on 2021-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Comprehensive School Safety and Mental Health Programs offers an integrated, long-term plan to create safe and supportive learning environments. This user-friendly guide illustrates how to develop, implement, evaluate, and sustain multiple evidence-based programs that work. This book informs school mental health professionals, administrators, and teachers about multi-tiered service delivery, organizational development, and facilitating the implementation process. It describes the complementary roles of school administrators, counselors, and school psychologists, providing school staff with time, resources, and ongoing support to strengthen their skills and sustain programs they have embraced. It expresses empathy and appreciation for teachers, advocating for their personal growth, professional collaboration, and stress management. School leaders, facilitators, and teams are provided the knowledge, skills, and long-term plans to effectively advocate, assess needs, select programs, train and encourage staff, provide resources, and implement, evaluate, and sustain desired goals.
Download or read book Integrated Curriculum written by Susan M. Drake and published by Assn for Supervision & Curriculum. This book was released on 2000 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Safe Driving Information System Development System Plan written by A. James McKnight and published by . This book was released on 1976 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lowimpact development an integrated design approach written by and published by DIANE Publishing. This book was released on 2017 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis investigates sustainable storm water management in an alpine case study in the eastern part of Innsbruck. Firstly the focus lies on the ecological properties of concepts such as Low Impact Development (LID), Water Sensitive Urban Design (WSUD), Sustainable Drainage System (SuDS) and Blue-Green Infrastructure (BGI) especially with regard to the site conditions in the study area. Through a literature research no specific impediments which would hinder an potential implementation could be detected. However there are still general obstacles that discourage a more intensive utilization. In the practical part the Urban Biophysical Environments & Technologies Simulator (UrbanBEATS), a dedicated software for the planning of sustainable storm water management, is used to detect suitable types and locations for the elements of sustainable storm water management in the study area. In a further step the Storm Water Management Model (SWMM) of the United States Environmental Protection Agency (USEPA) is applied in order to assess the hydrological performance in quantitative terms. The performance during five different storm events are recorded and show a peak runoff reduction up to 4.26% in the total system, a peak fooding reduction up to 20.28% and a fooding volume reduction up to 17.49%.
Download or read book The Integration of the Humanities and Arts with Sciences Engineering and Medicine in Higher Education written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-06-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, broad study in an array of different disciplines â€"arts, humanities, science, mathematics, engineeringâ€" as well as an in-depth study within a special area of interest, have been defining characteristics of a higher education. But over time, in-depth study in a major discipline has come to dominate the curricula at many institutions. This evolution of the curriculum has been driven, in part, by increasing specialization in the academic disciplines. There is little doubt that disciplinary specialization has helped produce many of the achievement of the past century. Researchers in all academic disciplines have been able to delve more deeply into their areas of expertise, grappling with ever more specialized and fundamental problems. Yet today, many leaders, scholars, parents, and students are asking whether higher education has moved too far from its integrative tradition towards an approach heavily rooted in disciplinary "silos". These "silos" represent what many see as an artificial separation of academic disciplines. This study reflects a growing concern that the approach to higher education that favors disciplinary specialization is poorly calibrated to the challenges and opportunities of our time. The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education examines the evidence behind the assertion that educational programs that mutually integrate learning experiences in the humanities and arts with science, technology, engineering, mathematics, and medicine (STEMM) lead to improved educational and career outcomes for undergraduate and graduate students. It explores evidence regarding the value of integrating more STEMM curricula and labs into the academic programs of students majoring in the humanities and arts and evidence regarding the value of integrating curricula and experiences in the arts and humanities into college and university STEMM education programs.
Download or read book An Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by CRC Press. This book was released on 2009-06-24 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
Download or read book Organizing Higher Education for Collaboration written by Kezar and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides needed guidance and advice for how colleges and universities can reorganize to foster more collaborative work. In a time of declining resources, financial challenges, changing demographics, and staff overturn, institutions are looking for ways to maximize their resources and still be effective. This book is based on a study of campuses that have been successful in recreating their environments to support collaborative work.
Download or read book Interdisciplinary Curriculum written by Heidi Hayes Jacobs and published by . This book was released on 1989 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifies curriculum integration describing a variety of curriculum integration options ranging from concurrent teaching of related subjects to fusion of curriculum focus to residential study focusing on daily living, from two-week units to year-long courses.
Download or read book Creating Significant Learning Experiences written by L. Dee Fink and published by John Wiley & Sons. This book was released on 2003-06-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dee Fink poses a fundamental question for all teachers: "How can I create courses that will provide significant learning experiences for my students?" In the process of addressing this question, he urges teachers to shift from a content-centered approach to a learning-centered approach that asks "What kinds of learning will be significant for students, and how can I create a course that will result in that kind of learning?" Fink provides several conceptual and procedural tools that will be invaluable for all teachers when designing instruction. He takes important existing ideas in the literature on college teaching (active learning, educative assessment), adds some new ideas (a taxonomy of significant learning, the concept of a teaching strategy), and shows how to systematically combine these in a way that results in powerful learning experiences for students. Acquiring a deeper understanding of the design process will empower teachers to creatively design courses for significant learning in a variety of situations.
Download or read book Integrated Technology Plan for the Civil Space Program written by United States. National Aeronautics and Space Administration and published by . This book was released on 1991 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1991 Integrated Technology Plan for the Civil Space Program written by and published by . This book was released on 1991 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Watershed Management in Rainfed Agriculture written by Suhas P. Wani and published by CRC Press. This book was released on 2011-09-16 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive presentation of the realization of improved rainfed agriculture yield in semi-arid and dry land areas. The incentive of watershed programs is to increase the return on investment with over 20% for 65% of the projects that are currently underperforming. Besides techniques to improve the livelihood of the many small-scale farmers in developing countries, it includes examples and case studies for further support. The methods discussed have recently shown to be successful and economically remunerative in India and in various African countries. Intended for professionals (investors, policy makers), researchers and (post) graduate students working on dry land and sustainable agriculture and water and natural resources management. Suited for courses in dry land agriculture, soil and water management and watershed development.
Download or read book Integrated Pest Management written by Dale G. Bottrell and published by . This book was released on 1979 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrating Employee Health written by Institute of Medicine and published by National Academies Press. This book was released on 2005-09-29 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American workforce is changing, creating new challenges for employers to provide occupational health services to meet the needs of employees. The National Aeronautics and Space Administration (NASA) workforce is highly skilled and competitive and employees frequently work under intense pressure to ensure mission success. The Office of the Chief Health and Medical Officer at NASA requested that the Institute of Medicine review its occupational health programs, assess employee awareness of and attitude toward those programs, recommend options for future worksite preventive health programs, and ways to evaluate their effectiveness. The committee's findings show that although NASA has a history of being forward-looking in designing and improving health and wellness programs, there is a need to move from a traditional occupational health model to an integrated, employee-centered program that could serve as a national model for both public and private employers to emulate and improve the health and performance of their workforces.
Download or read book Potentials for forestry and political drivers in integrated rural development policy written by Lukas Giessen and published by Universitätsverlag Göttingen. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Arbeit befasst sich mit dem regionalisierten und sektorübergreifenden Steuerungsansatz von Regional Governance und der Einbeziehung der Forstwirtschaft als Politiksektor. Am Beispiel der integrierten ländlichen Entwicklung klärt sie einerseits die Frage nach forstwirtschaftlichen Potentialen in Regional Governance-Initiativen und analysiert andererseits allgemeine politische Kräfte, die Regional Governance bestimmen. Es wird gezeigt, dass im Rahmen von Regional Governance-Initiativen konventionelle und innovative Potentiale für die Forstwirtschaft bestehen. Diese können jedoch aufgrund unterschiedlicher Informationsstände, verschiedener Kapazitäten sowie unterschiedlicher Anreizwirkungen nicht von allen Akteursgruppen gleichermaßen realisiert werden. Die vorgefundenen politischen Determinanten von Regional Governance umfassen die Konkurrenz zwischen Regional Governance-Institutionen und demokratisch legitimierten Institutionen, die Strategie höherer politischer Ebenen zur Erlangung von Einfluss auf Regionalpolitik, sowie die Prägung von Regional Governance durch die Interessen von starken Akteuren und deren Koalitionen. In diesem Zusammenhang wird gezeigt, dass der sektorübergreifende Anspruch von Regional Governance aufgrund sektoraler Interessenlagen sowohl in der Formulierung als auch im regionalen Vollzug nicht erfüllt wird und sich lediglich punktuelle Integrationserfolge auf Projektebene erreichen lassen. Diese Ergebnisse lassen sich durch zweierlei Machtstrategien erklären: Einerseits das Bemühen übergeordneter politischer Ebenen, ihren Einfluss auf Regionalpolitik auszuweiten und andererseits die Strategie von konkurrierenden Politiksektoren, ihren Einflussbereich zu verteidigen bzw. zu Lasten anderer Sektoren auszudehnen.
