Download or read book Developing a Sports Career in the Sports Marketplace written by Ed Kobak, Jr. and published by Global Sports Productions. This book was released on 1999-03-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing a Lifelong Contract in the Sports Marketplace written by Greg J. Cylkowski and published by Athletic Achievements Incorporated. This book was released on 1994 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--

Download or read book The Career Game Plan written by Shaun Tyrance and published by Athlete's Library. This book was released on 2017-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Career Game Plan is a program designed to prepare student-athletes to compete and win on their next playing field - the rapidly changing and complex world of work. The Career Game Plan exposes athletes to the many skills required to enter the workforce. Each chapter includes quotes from former athletes, and statistics highlighting the career development experiences of student-athletes. This book teaches athletes how to navigate the career development process by guiding them through a systematic curriculum that exposes them to the skills needed to be successful in today's competitive labor market. The Career Game Plan helps athletes explore the job market, and gives them an awareness of their unique personality traits, values and career interests that will inform their career decisions. The activities and exercises included in this book will provide students-athletes with the foundation they need to tackle the career development process and find meaningful work.

Download or read book Getting Ready for a Career in Professional Sports written by Jeff Savage and published by . This book was released on 1995-09 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides brief descriptions of various jobs connected with professional sports, including athlete, coach, official, marketing, and team management.

Download or read book Sports Marketing written by Christine Brooks and published by . This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.

Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.

Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Download or read book Developing a Career in Sport written by Greg J. Cylkowski and published by . This book was released on 1988 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Dream Job as a Sports Agent written by Mary-Lane Kamberg and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers who wish for a career in professional sports, but lack the athletic ability to go pro can consider a role as a sports agent. This extensive overview of this occupation includes dramatic examples of what sports agents do, as well as the personal skills and education required for the job. Readers also get tips on how to begin to prepare through classes and extracurricular activities they can participate in before they graduate from high school. This captivating guide gives readers a look at a potential career on the business side of spectator sports.

Download or read book Sport Business in the United States written by Brenda G. Pitts and published by Routledge. This book was released on 2020-10-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Download or read book The Ultimate Guide to Sports Marketing written by Stedman Graham and published by McGraw Hill Professional. This book was released on 2001-05-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Download or read book The Essential Guide To Becoming A Professional Athlete written by Allan Kennie and published by Createspace Independent Publishing Platform. This book was released on 2015-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like life in the real world, it pays to have connections. Knowing the right people can help launch careers that may not have gotten off the ground otherwise. Those connections don't just bring opportunities but a wealth of knowledge as well. This experience can be especially helpful when you are entering the foreign world of professional sports for the first time. Having that extra knowledge from either first-hand experience or learning from a family member or friend is invaluable and can provide a significant advantage for those who possess it. And when it comes to an industry where fractions of a second can be the difference between success and failure, you can certainly use any edge you can get. In this book, I aim to help fill in the informational gap that first-time athletes and parents of athletes face when entering the sports world for the first time. For those people that do not have the personal experience or connections needed when trying to navigate through the countless challenges that come with being an aspiring professional athlete. However, this book brings to light some of the most important and unspoken issues within the sports world and is something that even the most seasoned athlete can benefit from reading. Even if it's only a few things that you can take away from the book. Those few things may save you from years of heartache and pain. Or more importantly those few things may be that fraction of an edge that you need to help you become a successful athlete. I will provide helpful tips and tricks that either myself or other professional athletes have learned through first-hand experience to help give the aspiring athlete the best chance of success. Tips that can help athletes gain the advantage in the business side of sports or avoid those oh so common pitfalls that so many trip up on during their careers. My primary focus for writing this book is to provide insight into the sports world that lies just outside of the game itself. It is impossible to provide advice that applies to every sport when it comes to in game situations, and that is not what I am trying to accomplish here. However, the life that athletes experience outside of the game is incredibly similar no matter what sport they are involved in. And even though athletes will have to face many of the same challenges, this still remains to be the one area severely lacking in resources. Knowing how to manage the situations, and people that are entirely unique to the sports world is essential for your success as an athlete, and that is why I am giving you an inside look into the sports world. I will help shed light on situations that involve contracts, agents, coaches, girls, injuries, business, and anything else that hasn't gotten the proper attention it deserves. Because if you want to be successful in your athletic journey then its time to start preparing for the life that lies just beyond the game itself. The examples and information that I have provided are from looking at the sports world with a critical eye. My professional career was without a doubt one of the best times of my life, and I wouldn't trade it for the world. However, if I would have had some simple knowledge of the world that lies just beyond the game, then I may have been able to save myself from some big headaches along the way. My intention is to share the knowledge that I have learned during my sports career so that I can help future athletes navigate through the countless challenges that come with being a professional athlete. I want to eliminate the distractions so that the athlete can put their focus back on the sport that they love to play.

Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Irving Rein and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book Fundamentals of Sport Management written by Robert E. Baker and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: Chapter objectives and opening scenarios introduce important concepts in each chapter; Management Insights explain the background of relevant sport management issues; Quick Facts highlight surprising facts about sport management; International Application sidebars detail the global significance of and global applications for sport business; Success Story segments profile individuals working in sport management; Quotes offer meaningful insights from experts in the field; The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics' Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.