Download or read book Developing a Marketing Strategy for Adult and Continuing Education written by Great Britain. Further Education Unit and published by . This book was released on 1990-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Download or read book Adult and Continuing Education written by Peter Jarvis and published by Psychology Press. This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Adult and Continuing Education established itself as one of the most widely used and respected introductory texts on this important area of education. For this second edition, Peter Jarvis has made extensive revisions and has included substantial additional material to take account of the many changes which have occurred in the field of adult education. The book begins with a rationale for the provision of education for adults and analyses contemporary theory before going on to give practical advice on curriculum development and the teaching of adults.
Download or read book Marketing Adult continuing Education written by and published by . This book was released on 1987 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study assessed the feasibility of marketing adult and continuing education in Great Britain. Data on public attitudes toward adult/continuing education were collected from: (1) a survey of persons living in inner London, in an industrial environment, and in a rural area; (2) interviews with senior academic staff from six Further Education Unit (FEU) colleges; and (3) a random sample of companies and community organizations that were somehow involved in providing adult/continuing education. Based on the responses given by the members of the general public who were surveyed, adult education appears to have the image of a service that caters primarily to personal interests and leisure time enjoyment. The public tended to express a high degree of interest in introductory courses and felt that it was useful to publicize courses in local newspapers. The senior academic staff perceived marketing in adult education primarily in terms of promotion and publicity and seemed less aware of the role of research, needs assessment, and evaluation of program effectiveness. The local employers interviewed believed that the adult education service was doing a good job but that the service was not directly relevant to their concerns. Representatives of community organizations, on the other hand, viewed adult education as a service that shared their own aims and constituted a major source of support for them. (Appendixes include sample details for the public attitudes survey and college and industry/community interviews.) (MN)
Download or read book Handbook of Marketing for Continuing Education written by Robert Simerly and published by Jossey-Bass. This book was released on 1989-04-05 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Download or read book Developing a Marketing Strategy Model for Continuing Education Programs written by Andrew Manfred Brown and published by . This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing and Delivering Adult Degree Programs written by James P. Pappas and published by John Wiley & Sons. This book was released on 2014-02-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores the growing field of adult degree programs andconsiders the theoretical underpinnings of such programs andhands-on issues as curriculum, faculty, marketing, technology,financing, and accreditation, all with a goal of informing andequipping both scholars and practitioners. More and more adults who have been out of school for many yearshave turned to colleges and universities to complete undergraduateand graduate degrees that will make them competitive in theworkforce, fulfill a professional requirement, or enrich themintellectually. Higher education institutions and many privateorganizations have responded to this demand by creating innovativedegree programs aimed specifically at mature learners, students whowant to self-design their educational programs and do not hesitateto change institutions if they believe their needs are not beingmet. This explosive growth in adult degree programs is largely theresult of distance education technologies and the Internet. Othersignificant factors include the potential such programs have forproviding additional revenue streams for institutions, the fiercecompetition from the private sector and other higher educationinstitutions, and the rising interest in interdisciplinaryprograms. This is the 103rd volume of the Jossey-Bass quarterly reportseries New Directions for Adult and ContinuingEducation.
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Download or read book The Changing Culture of a College written by John Frain and published by Routledge. This book was released on 2019-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of the Liverpool City Council's reorganization of its Further Education Service, the South Mersey College was established on September 1, 1986 through the amalgamation of the Riverside College of Technology and the Childwall Hall College of Further Education; two of the city's eight colleges of further education. This book provides a
Download or read book Changing Places written by Richard Edwards and published by Routledge. This book was released on 2002-09-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexibility has become a central concept in much policy and academic debate. Individuals, organizations and societies are all required to become more flexible so that they can participate in the ongoing processes of change involved in lifelong learning. This book explores how the notion of a learning society has developed over recent years: the changes that have given rise to the requirement for flexibility, and the changed discourses and practices that have emerged in the education and training of adults. With the growth in interest in adults as learners, (primarily to support economic competitiveness), the closed field of adult education has now been displaced by a more open discourse of lifelong learning. This involves not only changing practices such as moving towards open and distance-based learning, but also changing workplace identities. Learning settings are therefore changing places in a number of senses: they are places in which people change; they are subject to change; and they are changing to include the home and workplace as well as more formal settings. This book takes an unusually critical standpoint: it challenges contemporary trends, explores the uncertainties and ambivalences of the processes of change, and is suggestive of different forms of engagement with them. It will prove an important text for policy makers, workplace trainers and those working in the field of adult, further and higher education. Richard Edwards is currently a Senior Lecturer in post compulsory education at the Open University.
Download or read book Marketing FE written by and published by . This book was released on 1985-01-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of businesses or industries located in the same cities as the colleges. The necessity for marketing adult education was generally accepted, and basic marketing concepts appeared to be widely understood by those surveyed. Although at least some marketing was going on in all of the schools, the mechanisms, skills, and resources backing up the marketing efforts were patchy. Current marketing efforts were found to lack an overall marketing strategy or policy and failed to coordinate their efforts sufficiently. Colleges wishing to enhance their marketing of adult education should establish and maintain full student and industry databases, identify and take steps to meet the needs of local industry, reexamine the role of advisory committees, target their marketing efforts, and develop a corporate identity. (Appendixes to this report include selected reactions of representatives of the five colleges to the study findings, the names and titles of the persons in the study sample, and the study questionnaires.) (MN)
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Download or read book Organization and Administration of Adult Education Programs written by Steven W. Schmidt and published by IAP. This book was released on 2016-08-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Administrators of adult education programs work in dynamic and ever-changing environments. They are continually challenged with a myriad of issues related to program budgeting, marketing, strategic planning, funding, human resources, and other topics. With decades of real world experience in the field, Steven Schmidt and Susan Yelich Biniecki have developed a practical guide for those who are involved in the organization and administration of educational programs for adults. Whether you work in the human resource department of a corporation, a grass-roots community organization, a higher education unit, a consulting company, or any other type of organization that provides adult education, this book is for you. In a no-nonsense approach, Organization and Administration of Adult Education Programs: A Guide for Practitioners “talks” to you as an administrator about topics that are important to you. Guidelines, processes, and procedures discussed in the book can help to make you a more effective practitioner. Scenarios, role plays, and activities are also included for classroom use and personal reflection.
Download or read book Management and Leadership for Nurse Managers written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1996 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE Publications. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Download or read book The Income Generation Handbook written by David Warner and published by Open University Press. This book was released on 1997 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out the policy context and theoretical framework for income generation, and provides essential practical guidance. It covers the whole field including internal and external marketing opportunities, running short courses, student recruitment, delivery models, sponsorship and other sources of funds, financial and quality control; and the core chapter describes over a hundred tried and tested income generation projects.
