Download or read book Developing a Marketing Framework for Micro and Small Enterprises in Kenya written by Eliud Moyi and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Development of Micro and Small Enterprises in Kenya written by and published by . This book was released on 2005 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Ecosystem Strengthening Through the Development of a Framework for County Business Environment for Micro and Small Enterprises in Kenya written by Githinji Njenga and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Micro and Small Enterprises in Kenya written by Andrew Mullei and published by . This book was released on 1999 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Youth and Employment in Sub Saharan Africa written by Hiroyuki Hino and published by Routledge. This book was released on 2014-06-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely acknowledged that youth unemployment is one of the most critical challenges facing countries in Sub-Saharan Africa. This volume brings together an eminent group of international scholars to analyse the extent and complex nature of this joblessness, and offer a set of evidence-based policy choices that could contribute to solving the problem in the short- and long-run. Part I reviews the existing literature on youth unemployment and underemployment in Sub-Saharan Africa from microeconomic and macroeconomic perspectives, while Part II goes on to present detailed country studies of Ethiopia, Ghana, Kenya and South Africa. These studies offer a deep understanding of the situation on the ground and consider country-specific solutions. Throughout the book it is argued that the standard ILO definition of unemployment is too narrow to correctly portray employment situations in Sub-Saharan Africa. Several alternative measures of unemployment are presented, which show that joblessness is far more pervasive than commonly assumed in the literature. This volume will be of interest to academics and policy makers involved in African development.
Download or read book Review of Government Policies for the Promotion of Micro and Smallscale Enterprises in Kenya written by Eric Ronge and published by . This book was released on 2002 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growing Small And Micro Enterprise Sector Through ICT In Kenya written by Oyaro Thomas Okoth and published by LAP Lambert Academic Publishing. This book was released on 2016-01-14 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to provide a framework upon which the growth of MSEs can be boosted. Micro and Small Enterprises (MSEs) are rightly considered to be the engine for economic growth in developed and developing countries however, due to lack of information their growth has been hampered with, as most of them concentrate on local market, selling almost similar products. The book explore how information and Communication technology can be used to provide information that improves design and packaging of MSEs products, expand their markets, increase access to financial and credit services, but more so readily avail regulatory information in a more convenient way especially to the rural MSEs. The book proposes creation of National Data bases linked to various MSEs support organizations and tele-centres in the rural areas which can easily availed information to
Download or read book Strategies for Growth in SMEs written by Margi Levy and published by Elsevier. This book was released on 2004-11-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Growth in SMEs explores for the first time the role of information and information systems (IS) concepts in small and medium-sized enterprises (SMEs). Most IS research focuses on large firms, yet the majority of firms in most economies are SMEs. The book considers the applicability of IS theory and practice to SMEs and develops new theories that are relevant to these firms.Composed of 6 sections, it covers, amongst other things; the nature of SMEs, the background to IS, and SMEs' use of IS, issues of IS strategy and planning in SMEs, the way that firms can transform through use of IS, evaluation, IS flexibility, business process re-engineering, resource-based strategy and knowledge management, the appropriateness of existing theories and the development of new models to address SME-specific issues. The final section of the book reviews the learning in the previous chapters and poses future agendas for research.Written by two of the leading figures in the field, this book will be essential reading for researchers in IS and SMEs, students on entrepreneurship or IS courses, and others that focus on SMEs. * A unique text relating IS theory to SMEs* Benefit from the authors' years of experience in the field* Familiarise yourself with this growth area for research and courses
Download or read book Entrepreneurship in Micro enterprises written by Kenneth R. Gray and published by University Press of America. This book was released on 1996 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with the economic development community and the international academic community. Business and social science students who are interested in how work is organized in the family and the effects of modernization on traditional society will also benefit from reading this book.
Download or read book Niche Marketing Strategy Framework for SMEs written by Fazal Akbar and published by . This book was released on 2017 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to country side, human side, SMEs needs to be successful to improve the both sides. The niche marketing strategy is one of the most successful strategy applied by different companies around the world. And those who are using the strategy are enjoying the success of their organizations. For SMEs the niche marketing strategy is beneficial because the owner or manger can build a good relation with the consumers and suppliers. A good relationship is necessary for sale purpose and for reputation building.
Download or read book The Development of a Relationship Marketing Framework that Captures the Delivery of Value in Entrepreneurial SMEs written by Aftab Ahmed Dean and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2010-12-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Download or read book Patterns of Business Growth written by Joan C. Parker and published by . This book was released on 1995 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Microfranchising written by Nicolas Sireau and published by Routledge. This book was released on 2017-09-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.
Download or read book Supporting MSEs to Access Public Procurement Market in Kenya written by Peter Njiraini and published by . This book was released on 2006 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kenya s Micro and Small Enterprises Products written by and published by . This book was released on 2006 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Director General written by International Labour Office and published by International Labour Organization. This book was released on 1994 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
