Download or read book Developer Relations written by Caroline Lewko and published by Apress. This book was released on 2021-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

Download or read book The Business Value of Developer Relations written by Mary Thengvall and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand why Developer Advocates (and Developer Relations teams) are just like avocados -- the good kind of fat. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrops between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from successful companies, including Red Hat, Google, Chef Docker, Mozilla, SparkPost, Heroku, Twilio, and CoreOS, and with a foreword by Jono Bacon, "The business value of developer relations" is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind-- Join the community today.

Download or read book Developer Marketing and Relations the Essential Guide written by SlashData and published by . This book was released on 2020-09-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW 3rd Edition - September 2020 This is the third edition of the book that has earned 14 5-star reviews. It's now bigger,richer and better. Your walk-through guide to Developer Marketing and Relations now has 9 new chapters since the first edition + 1 more reviewed chapter. Build your DevRel dream team and project. Learn from success and failure stories. Welcome to the third edition of "Developer Marketing and Relations: The Essential Guide". The history starts in October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel - from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists & advocates, developer marketing practitioners and beyond. As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed for a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you'll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started. A question we often get asked is: "Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing?" (replace names with your favorite tech brands). That's exactly what this book aims to accomplish. This guide is arranged in an order that takes you from strategic issues to more tactical issues. You can read from start to finish, or jump into the chapter that focuses on what you need to know right now. At a strategic level, you may want to read "Using Developer Personas to Stay Customer-Obsessed" from Cliff Simpkins of Microsoft, or if you are building out a program you might try "Structuring Developer Relations", by Dirk Primbs of Google. If you are just starting out, be sure to read, "Starting from Scratch: How to Build a Developer Marketing Program", by Luke Kilpatrick of Nutanix. If you need to get many stakeholders together in a large organization, the "The Developer Relations Council: Leading and Aligning Developer Marketing within Large Companies" by Arabella David of Salesforce - a new chapter for the third edition- is a must. Then, learn how to understand numbers and KPIs in our new chapter "Measuring the success of a developer communications strategy" by our very own Rich Muir of SlashData. As mentioned, developer programs exist in many types, as different companies are marketing different types of products to developers. Ana Schafer and Christine Jorgensen of Qualcomm describe their experiences with communities around hardware in "Hardware Is the New Software - Building A Developer Community Around A Chip Instead Of An SDK". APIs are well known as a key product in DevRel so we are pleased to bring you a new chapter by Mehdi Medjaoui, founder of APIdays conferences "Developer Relations and APIs". We can't list all of the great chapters here, but we would be remiss if we didn't point out the chapters on community, the heart and soul of any leading developer relations program. Be sure to read "The Power Of Community" by Jacob Lehrbaum of Salesforce, and the new chapter "Building an Inclusive Developer Community" by Leandro Margulis, based on his days at TomTom. Andreas Constantinou, Founder & CEO, SlashData Nicolas Sauvage, President & Managing Director, TDK Ventures Caroline Lewko & Dana Fujikawa, Editors of the third edition, WIP

Download or read book The Business Value of Developer Relations written by Mary Thengvall and published by Apress. This book was released on 2018-10-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today. What You’ll Learn Define community and sell community to your company Find, build, and engage with the community Determine how and when to hire community managers Build your own personal brand Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.

Download or read book Developer Marketing Does Not Exist written by Adam DuVander and published by . This book was released on 2021-05-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.

Download or read book Developer Advocate written by Geertjan Wielenga and published by Packt Publishing Ltd. This book was released on 2019-09-30 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of in-depth conversations with leading developer advocates that reveal the world of developer relations today Key FeaturesTop developer advocates reveal the work they’re doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a wholeDiscover the best practices of developer advocacy and get the inside story on working at some of the world’s largest tech companiesFeatures contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and moreBook Description What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community. What you will learnDiscover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and GoogleGain the confidence to use your voice in the tech communityImmerse yourself in developer advocacy techniquesUnderstand and overcome the challenges and obstacles facing developer advocates todayHear predictions from the people at the cutting edge of techExplore your career options in developer advocacyWho this book is for Anybody interested in developer advocacy, the impact it is having, and how to build developer advocacy capabilities

Download or read book Letters to a New Developer written by Dan Moore and published by Apress. This book was released on 2020-08-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what you need to succeed as a developer beyond the code. The lessons in this book will supercharge your career by sharing lessons and mistakes from real developers. Wouldn’t it be nice to learn from others’ career mistakes? “Soft” skills are crucial to success, but are haphazardly picked up on the job or, worse, never learned. Understanding these competencies and how to improve them will make you a more effective team member and a more attractive hire. This book will teach you the key skills you need, including how to ask questions, how and when to use common tools, and how to interact with other team members. Each will be presented in context and from multiple perspectives so you’ll be able to integrate them and apply them to your own career quickly. What You'll Learn Know when the best code is no code Understand what to do in the first month of your job See the surprising number of developers who can’t program Avoid the pitfalls of working alone Who This Book Is For Anyone who is curious about software development as a career choice. You have zero to five years of software development experience and want to learn non-technical skills that can help your career. It is also suitable for teachers and mentors who want to provide guidance to their students and/or mentees.

Download or read book Win Over Wizards A Developer Marketing Handbook written by James Christopher and published by James Christopher. This book was released on 2023-01-26 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community. This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro. Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!

Download or read book Development as Freedom written by Amartya Sen and published by Anchor. This book was released on 2011-05-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development--for both rich and poor--in the twenty-first century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities. In the new global economy, where, despite unprecedented increases in overall opulence, the contemporary world denies elementary freedoms to vast numbers--perhaps even the majority of people--he concludes, it is still possible to practically and optimistically restain a sense of social accountability. Development as Freedom is essential reading.

Download or read book Ask Your Developer written by Jeff Lawson and published by HarperCollins. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

Download or read book Designing Web APIs written by Brenda Jin and published by "O'Reilly Media, Inc.". This book was released on 2018-08-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a web API to provide services to application developers is one of the more satisfying endeavors that software engineers undertake. But building a popular API with a thriving developer ecosystem is also one of the most challenging. With this practical guide, developers, architects, and tech leads will learn how to navigate complex decisions for designing, scaling, marketing, and evolving interoperable APIs. Authors Brenda Jin, Saurabh Sahni, and Amir Shevat explain API design theory and provide hands-on exercises for building your web API and managing its operation in production. You’ll also learn how to build and maintain a following of app developers. This book includes expert advice, worksheets, checklists, and case studies from companies including Slack, Stripe, Facebook, Microsoft, Cloudinary, Oracle, and GitHub. Get an overview of request-response and event-driven API design paradigms Learn best practices for designing an API that meets the needs of your users Use a template to create an API design process Scale your web API to support a growing number of API calls and use cases Regularly adapt the API to reflect changes to your product or business Provide developer resources that include API documentation, samples, and tools

Download or read book Continuous API Management written by Mehdi Medjaoui and published by "O'Reilly Media, Inc.". This book was released on 2021-10-18 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of work is required to release an API, but the effort doesn't always pay off. Overplanning before an API matures is a wasted investment, while underplanning can lead to disaster. The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time. How do you balance the desire for agility and speed with the need for robust and scalable operations? Four experts show software architects, program directors, and product owners how to maximize the value of their APIs by managing them as products through a continuous lifecycle. Learn which API decisions you need to govern Design, deploy, and manage APIs using an API-as-a-product (AaaP) approach Examine 10 pillars that form the foundation of API product work Learn how the continuous improvement model governs changes throughout an APIâ??s lifetime Explore the five stages of a complete API product lifecycle Delve into team roles needed to design, build, and maintain your APIs Learn how to manage APIs published by your organization

Download or read book Professional Android 2 Application Development written by Reto Meier and published by John Wiley & Sons. This book was released on 2010-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Update to the bestseller now features the latest release of the Android platform Android is a powerful, flexible, open source platform for mobile devices and its popularity is growing at an unprecedented pace. This update to the bestselling first edition dives in to cover the exciting new features of the latest release of the Android mobile platform. Providing in-depth coverage of how to build mobile applications using the next major release of the Android SDK, this invaluable resource takes a hands-on approach to discussing Android with a series of projects, each of which introduces a new feature and highlights techniques and best practices to get the most out of Android. The Android SDK is a powerful, flexible, open source platform for mobile devices Shares helpful techniques and best practices to maximize the capabilities of Android Explains the possibilities of Android through the use of a series of detailed projects Demonstrates how to create real-world mobile applications for Android phones Includes coverage of the latest version of Android Providing concise and compelling examples, Professional Android Application Development is an updated guide aimed at helping you create mobile applications for mobile devices running the latest version of Android.

Download or read book Head First Software Development written by Dan Pilone and published by "O'Reilly Media, Inc.". This book was released on 2008-12-26 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on successful software development, covering such topics as customer requirements, task estimates, principles of good design, dealing with source code, system testing, and handling bugs.

Download or read book Data on the Web written by Serge Abiteboul and published by Morgan Kaufmann. This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data model. Queries. Types. Sysems. A syntax for data. XML.. Query languages. Query languages for XML. Interpretation and advanced features. Typing semistructured data. Query processing. The lore system. Strudel. Database products supporting XML. Bibliography. Index. About the authors.

Download or read book Residential Land Development Practices written by David E. Johnson and published by . This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text focuses on how to develop raw land into marketable residential lots and homes, offering practical and proven techniques to manage land development operations and the process of regulating, debating, designing, and building residential neighborhoods. A successful management process of developing land on time and within budget is outlined in detail. The extensive reports and methods described are useful day-to-day management tools for the land development industry. Topics include cost estimating, conceptual design planning, approval strategies, the land development bid process, project management, and operational procedures. Also covered are preparing design documents, obtaining bids of equal comparison, implementing a project plan in the field, budget constraints controls, and understanding the best interest of the home buyer.

Download or read book Gamedev written by Wlad Marhulets and published by . This book was released on 2020-06-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you know nothing about game development, you're basically me before I started working on my first game DARQ. This book assumes no knowledge of game development on the reader's part. As a first-time developer with no prior experience in coding, modeling, texturing, animation, game design, etc., I managed to launch DARQ to both commercial success and critical acclaim. With zero dollars spent on marketing, it was featured in major media outlets, such as IGN, Kotaku, PC Gamer, GameSpot, Forbes, and hundreds of others. Ultimately, DARQ became #42 Most Shared PC Video Game of 2019, according to Metacritic, with the average user rating of 9 out of 10. In my book, I'm sharing with you exactly how I did it. The book guides you through a step-by-step process of making a game: from downloading a game engine to releasing your first commercial title. The book features advice from 15 industry professionals, including Mark Kern (team lead of World of Warcraft), Quentin De Beukelaer (game designer of Assassin's Creed IV: Black Flag, Assassin's Creed Unity, Ghost Recon Breakpoint), Bjorn Jacobsen (sound designer of Cyberpunk 2077, Divinity: Fallen Heroes, Hitman), Austin Wintory (Grammy-nominated composer of Journey, ABZÛ, Assassin's Creed: Syndicate), and others. The foreword is written by my mentor John Corigliano, Oscar, Pulitzer Prize, and 5-time Grammy Award-winning composer.