Download or read book Developer Relations written by Caroline Lewko and published by Apress. This book was released on 2021-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

Download or read book The Business Value of Developer Relations written by Mary Thengvall and published by Apress. This book was released on 2018-10-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today. What You’ll Learn Define community and sell community to your company Find, build, and engage with the community Determine how and when to hire community managers Build your own personal brand Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.

Download or read book Developer Marketing and Relations the Essential Guide written by SlashData and published by . This book was released on 2020-09-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW 3rd Edition - September 2020 This is the third edition of the book that has earned 14 5-star reviews. It's now bigger,richer and better. Your walk-through guide to Developer Marketing and Relations now has 9 new chapters since the first edition + 1 more reviewed chapter. Build your DevRel dream team and project. Learn from success and failure stories. Welcome to the third edition of "Developer Marketing and Relations: The Essential Guide". The history starts in October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel - from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists & advocates, developer marketing practitioners and beyond. As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed for a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you'll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started. A question we often get asked is: "Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing?" (replace names with your favorite tech brands). That's exactly what this book aims to accomplish. This guide is arranged in an order that takes you from strategic issues to more tactical issues. You can read from start to finish, or jump into the chapter that focuses on what you need to know right now. At a strategic level, you may want to read "Using Developer Personas to Stay Customer-Obsessed" from Cliff Simpkins of Microsoft, or if you are building out a program you might try "Structuring Developer Relations", by Dirk Primbs of Google. If you are just starting out, be sure to read, "Starting from Scratch: How to Build a Developer Marketing Program", by Luke Kilpatrick of Nutanix. If you need to get many stakeholders together in a large organization, the "The Developer Relations Council: Leading and Aligning Developer Marketing within Large Companies" by Arabella David of Salesforce - a new chapter for the third edition- is a must. Then, learn how to understand numbers and KPIs in our new chapter "Measuring the success of a developer communications strategy" by our very own Rich Muir of SlashData. As mentioned, developer programs exist in many types, as different companies are marketing different types of products to developers. Ana Schafer and Christine Jorgensen of Qualcomm describe their experiences with communities around hardware in "Hardware Is the New Software - Building A Developer Community Around A Chip Instead Of An SDK". APIs are well known as a key product in DevRel so we are pleased to bring you a new chapter by Mehdi Medjaoui, founder of APIdays conferences "Developer Relations and APIs". We can't list all of the great chapters here, but we would be remiss if we didn't point out the chapters on community, the heart and soul of any leading developer relations program. Be sure to read "The Power Of Community" by Jacob Lehrbaum of Salesforce, and the new chapter "Building an Inclusive Developer Community" by Leandro Margulis, based on his days at TomTom. Andreas Constantinou, Founder & CEO, SlashData Nicolas Sauvage, President & Managing Director, TDK Ventures Caroline Lewko & Dana Fujikawa, Editors of the third edition, WIP

Download or read book Developer Marketing Does Not Exist written by Adam DuVander and published by . This book was released on 2021-05-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.

Download or read book Letters to a New Developer written by Dan Moore and published by Apress. This book was released on 2020-08-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what you need to succeed as a developer beyond the code. The lessons in this book will supercharge your career by sharing lessons and mistakes from real developers. Wouldn’t it be nice to learn from others’ career mistakes? “Soft” skills are crucial to success, but are haphazardly picked up on the job or, worse, never learned. Understanding these competencies and how to improve them will make you a more effective team member and a more attractive hire. This book will teach you the key skills you need, including how to ask questions, how and when to use common tools, and how to interact with other team members. Each will be presented in context and from multiple perspectives so you’ll be able to integrate them and apply them to your own career quickly. What You'll Learn Know when the best code is no code Understand what to do in the first month of your job See the surprising number of developers who can’t program Avoid the pitfalls of working alone Who This Book Is For Anyone who is curious about software development as a career choice. You have zero to five years of software development experience and want to learn non-technical skills that can help your career. It is also suitable for teachers and mentors who want to provide guidance to their students and/or mentees.

Download or read book Developer Advocate written by Geertjan Wielenga and published by Packt Publishing Ltd. This book was released on 2019-09-30 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of in-depth conversations with leading developer advocates that reveal the world of developer relations today Key FeaturesTop developer advocates reveal the work they’re doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a wholeDiscover the best practices of developer advocacy and get the inside story on working at some of the world’s largest tech companiesFeatures contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and moreBook Description What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community. What you will learnDiscover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and GoogleGain the confidence to use your voice in the tech communityImmerse yourself in developer advocacy techniquesUnderstand and overcome the challenges and obstacles facing developer advocates todayHear predictions from the people at the cutting edge of techExplore your career options in developer advocacyWho this book is for Anybody interested in developer advocacy, the impact it is having, and how to build developer advocacy capabilities

Download or read book Captain Code written by Ben Forta and published by Addison-Wesley Professional. This book was released on 2021-12-21 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a coder is all fun and games! Everyone should learn to code. Much like drawing and sketching, playing an instrument, cooking, or taking pictures and shooting videos, coding is a creative endeavor, which means it's a way to actually create stuff, and creating stuff is incredibly rewarding and satisfying. Sure, it's fun to spend hours on your phone looking at what other people have created; but that's nothing compared to the joy and satisfaction of creating things that other people consume and use. Yep, coding is fun! And if that weren't enough, when you learn to code you develop all sorts of invaluable skills and traits beyond just coding. These include planning, problem solving, communication, logic, empathy, attention to detail, patience, resilience, persistence, and creativity. And it turns out that these skills (especially creativity and creative problem solving) are some of the most in-demand out there. So, coding will help your future career, too, regardless of what that career may be. But, where to start? Captain Code is a welcoming, engaging, and fun introduction to becoming a coder, designed for the young (ages 10-17) and young-at-heart. Experienced educators and coders Ben & Shmuel Forta will guide you using Python, one of the most popular programming languages in the world. You'll learn by creating games, yes, games, from simple projects to retro text-based adventures to complete graphical arcade style games. Captain Code is 400 glossy color pages of goodness packed with welcoming images, useful tips and tidbits, and engaging, readable text that focuses on doing while having fun. All code listings are in full-color and QR codes link to bonus content, downloads, challenge solutions, and more. Captain Code makes coding exciting and rewarding, as it prepares a new generation to take their next steps forward—in education, careers, or both. So, are you ready to unleash your coding superpower and become Captain Code?

Download or read book Mastering Corda written by Jamiel Sheikh and published by "O'Reilly Media, Inc.". This book was released on 2020-10-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Corda provides you with a consistent, linear, and paced path to learning Corda and building modern enterprise-grade decentralized applications. Using this book, anyone from a complete blockchain beginner to an experienced blockchain or enterprise architect can rapidly understand and write applications like a pro while exploring the technical nuances and intricacies of the Corda platform. Corda is designed for use cases such as finance and investments, supply chain, healthcare, trade finance, insurance, and real estate that require a high-volume of transactions, scalability, and data privacy. If you have basic Java skills, this book will help you understand blockchain and show how you can get started immediately and be involved in the disruption of the future. With this book, you will: Understand Corda's value proposition and alignment with business strategies--particularly relevant to business executives and architects Dive deep into Corda's architecture and blockchain fundamentals Rapidly gain extensive knowledge of and hands-on experience with building Corda applications Compare and contrast Corda with Bitcoin, Ethereum, and Hyperledger Effectively prepare for the Corda certification exam and job interviews involving blockchain Perform data analytics and machine learning on Corda nodes

Download or read book Designing Web APIs written by Brenda Jin and published by "O'Reilly Media, Inc.". This book was released on 2018-08-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a web API to provide services to application developers is one of the more satisfying endeavors that software engineers undertake. But building a popular API with a thriving developer ecosystem is also one of the most challenging. With this practical guide, developers, architects, and tech leads will learn how to navigate complex decisions for designing, scaling, marketing, and evolving interoperable APIs. Authors Brenda Jin, Saurabh Sahni, and Amir Shevat explain API design theory and provide hands-on exercises for building your web API and managing its operation in production. You’ll also learn how to build and maintain a following of app developers. This book includes expert advice, worksheets, checklists, and case studies from companies including Slack, Stripe, Facebook, Microsoft, Cloudinary, Oracle, and GitHub. Get an overview of request-response and event-driven API design paradigms Learn best practices for designing an API that meets the needs of your users Use a template to create an API design process Scale your web API to support a growing number of API calls and use cases Regularly adapt the API to reflect changes to your product or business Provide developer resources that include API documentation, samples, and tools

Download or read book Ask Your Developer written by Jeff Lawson and published by HarperCollins. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

Download or read book Win Over Wizards A Developer Marketing Handbook written by James Christopher and published by James Christopher. This book was released on 2023-01-26 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community. This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro. Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!

Download or read book Professional Android 2 Application Development written by Reto Meier and published by John Wiley & Sons. This book was released on 2010-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Update to the bestseller now features the latest release of the Android platform Android is a powerful, flexible, open source platform for mobile devices and its popularity is growing at an unprecedented pace. This update to the bestselling first edition dives in to cover the exciting new features of the latest release of the Android mobile platform. Providing in-depth coverage of how to build mobile applications using the next major release of the Android SDK, this invaluable resource takes a hands-on approach to discussing Android with a series of projects, each of which introduces a new feature and highlights techniques and best practices to get the most out of Android. The Android SDK is a powerful, flexible, open source platform for mobile devices Shares helpful techniques and best practices to maximize the capabilities of Android Explains the possibilities of Android through the use of a series of detailed projects Demonstrates how to create real-world mobile applications for Android phones Includes coverage of the latest version of Android Providing concise and compelling examples, Professional Android Application Development is an updated guide aimed at helping you create mobile applications for mobile devices running the latest version of Android.

Download or read book Team Geek written by Brian W. Fitzpatrick and published by "O'Reilly Media, Inc.". This book was released on 2012-07-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done. In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers. Writing software is a team sport, and human factors have as much influence on the outcome as technical factors. Even if you’ve spent decades learning the technical side of programming, this book teaches you about the often-overlooked human component. By learning to collaborate and investing in the "soft skills" of software engineering, you can have a much greater impact for the same amount of effort. Team Geek was named as a Finalist in the 2013 Jolt Awards from Dr. Dobb's Journal. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Download or read book Continuous API Management written by Mehdi Medjaoui and published by "O'Reilly Media, Inc.". This book was released on 2021-10-18 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of work is required to release an API, but the effort doesn't always pay off. Overplanning before an API matures is a wasted investment, while underplanning can lead to disaster. The second edition of this book provides maturity models for individual APIs and multi-API landscapes to help you invest the right human and company resources for the right maturity level at the right time. How do you balance the desire for agility and speed with the need for robust and scalable operations? Four experts show software architects, program directors, and product owners how to maximize the value of their APIs by managing them as products through a continuous lifecycle. Learn which API decisions you need to govern Design, deploy, and manage APIs using an API-as-a-product (AaaP) approach Examine 10 pillars that form the foundation of API product work Learn how the continuous improvement model governs changes throughout an APIâ??s lifetime Explore the five stages of a complete API product lifecycle Delve into team roles needed to design, build, and maintain your APIs Learn how to manage APIs published by your organization

Download or read book The New Kingmakers written by Stephen O'Grady and published by "O'Reilly Media, Inc.". This book was released on 2013 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Kingmakers documents the rise of the developer class, and provides strategies for companies to adapt to the new technology landscape. From recruiting to retention, it provides a playbook to work more efficiently and effectively with the most important members of your organization.

Download or read book Cloud Engineering for Beginners written by Nenne Adaora Nwodo and published by Nenne Adaora Nwodo. This book was released on 2021-10-31 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a foundational book for people that want a career in cloud engineering. To understand why some of these cloud engineering roles exist, we need to understand the concept of the cloud. The goal of this book is to introduce the reader to cloud computing, the different paths for cloud engineering and how to navigate a cloud engineering career. Once the reader is able to learn the concepts introduced in this book, they will be ready to take on more complicated cloud related technologies.

Download or read book React Native in Action written by nader dabit and published by Simon and Schuster. This book was released on 2019-03-07 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary React Native in Action gives iOS, Android, and web developers the knowledge and confidence they need to begin building high-quality iOS and Android apps using the React Native framework. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology React Native gives mobile and web developers the power of "and." Write your app once and easily deploy it to iOS and Android and the web. React Native apps compile into platform-specific code, reducing development time, effort, and cost! And because you're using JavaScript and the React framework, you benefit from a huge ecosystem of tools, expertise, and support. About the Book React Native in Action teaches you to build high-quality cross-platform mobile and web apps. In this hands-on guide, you'll jump right into building a complete app with the help ofclear, easy-to-follow instructions. As you build your skills, you'll drill down to more-advanced topics like styling, APIs, animations, data architecture, and more! You'll also learn how to maximize code reuse without sacrificing native platform look-and-feel. What's Inside Building cross-platform mobile and web apps Routing, Redux, and animations Cross-network data requests Storing and retrieving data locally Managing data and state About the Reader Written for beginner-to-intermediate web, Android, and iOS developers. About the Authors Nader Dabit is a developer advocate at AWS Mobile, where he works on tools and services to allow developers to build full-stack web and mobile applications using their existing skillset. He is also the founder of React Native Training and the host of the "React Native Radio" podcast. Table of Contents PART 1 Getting started with React Native Getting started with React Native Understanding React Building your first React Native app PART 2 Developing applications in React Native Introduction to styling Styling in depth Navigation Animations Using the Redux data architecture library PART 3 API reference Implementing cross-platform APIs Implementing iOS-specific components and APIs Implementing Android-specific components and APIs PART 4 Bringing it all together Building a Star Wars app using cross-platform components