Download or read book The Determinants of Advertising Intensity Theory and Evidence written by and published by . This book was released on 1978 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Determinants of Advertising Intensity written by John B. Meisel and published by . This book was released on 1982 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Advertising Intensity written by Paul W. Farris and published by . This book was released on 1977 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Structural Determinants of Promotion and Advertising Intensity written by John A. Quelch and published by . This book was released on 1983 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Intensity in Consumer Goods Marketing written by Paul Farris and published by . This book was released on 1976 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Abstract: The goal of this thesis is to provide insight into the reasons some consumer goods businesses advertise their products more intensely than do others. More specifically, the aim is to identify those factors which account for the variations in advertising/sales ratios with respect to many different variables as opposed to using only a few different expanatory factors ... The final chapters discuss three major areas for extending and applying the results. These areas are 1) managerial decisions about advertising budgets, 2) market and consumer research into the effects and effectiveness of advertising expenditures, and finally, 3) public policy questions about excessive rates of advertising.
Download or read book A Model of the Determinants of the Level of Advertising Intensity in Selected Australian Industries written by Robert Paterson and published by . This book was released on 1960 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity written by Michael S. Willis and published by . This book was released on 2000 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Variations in the Advertising to sales Ratio written by Paul W. Farris and published by . This book was released on 1980 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Enterprise Performance written by Derek L. Bosworth and published by Manchester University Press. This book was released on 2005 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on our understanding of the management of enterprise, and explores the strategies that can be adopted to improve enterprise performance. It considers the importance of the quality of management in providing leadership and being willing to take risks. It also debates the effectiveness of adopting high performance management practices such as human resource management and market promotional activities. In focusing on management best practice and its link with performance under conditions of risk and uncertainty, the study addresses two key questions: what is the current evidence about the factors that make some enterprises perform better than others? and what are the lessons for company and public policy? This comprehensive study will appeal to students and researchers of economics and economic management.
Download or read book Determinants of Advertising written by Eiji Hatta and published by . This book was released on 1977 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Determinants of Advertising Intensity in Canadian Manufacturing Industry 1973 microform written by David John Robinson and published by National Library of Canada. This book was released on 1987 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Firm Heterogeneity as a Determinant of Advertising Intensity in Food and Tobacco Manufacturing written by Michael S. Willis and published by . This book was released on 1992 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising as a Determinant of Research and Development written by David Gerard Hula and published by . This book was released on 1982 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Journal of Economics and Business Studies Vol 2 No 1 written by and published by Universal-Publishers. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exports and Technology written by Kirsty Hughes and published by CUP Archive. This book was released on 1986-08-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the relationships between technological advancement and innovation, and trade performance. It concentrates, in particular, on the contribution of research and development expenditures, and skilled labour, to exports. It examines what determines expenditure on R & D, and whether there is a chain of causation from exports to R & D. The book reviews and develops the existing literature both on the relationship between technology, skill and trade flows, and on the determinants of research and development. It also looks at relative technological competitiveness and export performance in the USA, Japan, West Germany, the UK and France. It examines empirical evidence for the theories analysed on the basis of cross-section studies of UK manufactured exports, imports, and net trade; of changes in the trade variables, and of R & D spending. A comparative study of the UK and West Germany is also provided.
Download or read book Industrial Concentration and Advertising Intensity written by Stanley I. Ornstein and published by . This book was released on 1977 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Determinants of Persistent Profits written by Dennis C. Mueller and published by . This book was released on 1983 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
