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Download or read book Identity Based Brand Management written by Christoph Burmann and published by Springer. This book was released on 2017-04-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management

Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2005 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Shadow Economy written by Friedrich Schneider and published by Cambridge University Press. This book was released on 2013-02-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new data to give an overview of shadow economies from OECD countries and propose solutions to prevent illicit work.

Download or read book Frontiers in Economics written by Klaus F. Zimmermann and published by Springer Science & Business Media. This book was released on 2002-03-25 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Theory, academic policy analysis and public policy design are becoming more interdependent. Hence, the demands for close interactions between the policy community and the research community have been rising significantly. This book assesses how recent economic thinking has advanced under these influences. Furthermore, it evaluates the important contribution economics can add to the design and evaluation of public policy, now more than ever before. The study is of interest to policy makers, policy analysts, researchers and students of economics at all levels. The authors, which include many of Germany's most eminent economists, draw on their wide experience in research and consultancy to present a coherent view of where European economic theory stands today and how it can play a role in the management of the economy of the new millennium.

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Download or read book New Trends in Business Information Systems and Technology written by Rolf Dornberger and published by Springer Nature. This book was released on 2020-07-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

Download or read book Handbook of Research on Sustainable Consumption written by Lucia A. Reisch and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac

Download or read book Political Participation in the Digital Age written by Julia Tiemann-Kollipost and published by transcript Verlag. This book was released on 2020-02-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the potential of the Internet for enabling new and flexible political participation modes. It meticulously illustrates how the Internet is responsible for citizens' participation practices from being general, high-threshold, temporally constricted, and dependent on physical presence to being topic-centered, low-threshold, temporally discontinuous, and independent from physical presence. With its ethnographic focus on Icelandic and German online participation tools Betri Reykjavík and LiquidFriesland, the book offers plentiful advice for citizens, programmers, politicians, and administrations alike on how to get the most out of online participation formats.

Download or read book Public Administration in Germany written by Sabine Kuhlmann and published by Springer Nature. This book was released on 2021-01-29 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents a topical, comprehensive and differentiated analysis of Germany’s public administration and reforms. It provides an overview on key elements of German public administration at the federal, Länder and local levels of government as well as on current reform activities of the public sector. It examines the key institutional features of German public administration; the changing relationships between public administration, society and the private sector; the administrative reforms at different levels of the federal system and numerous sectors; and new challenges and modernization approaches like digitalization, Open Government and Better Regulation. Each chapter offers a combination of descriptive information and problem-oriented analysis, presenting key topical issues in Germany which are relevant to an international readership.

Download or read book Advances in Artificial Intelligence Software and Systems Engineering written by Tareq Z. Ahram and published by Springer. This book was released on 2018-06-28 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on emerging issues following the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve technology acceptance, effectiveness, and efficiency. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. It also discusses applications in smart grids and infrastructures, systems engineering education as well as defense and aerospace. The book is based on both the AHFE 2018 International Conference on Human Factors in Artificial Intelligence and Social Computing, Software and Systems Engineering, The Human Side of Service Engineering and Human Factors in Energy, July 21–25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA.

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Download or read book The Impact of Losing Your Job written by Martin Ehlert and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Impact of Losing Your Job builds on findings from life course sociology to show clearly just what effects job loss has on income, family life, and future prospects.

Download or read book The Oxford Handbook of International Antitrust Economics written by Roger D. Blair and published by Oxford Handbooks. This book was released on 2015 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.

Download or read book Human Factors of Visual and Cognitive Performance in Driving written by Candida Castro and published by CRC Press. This book was released on 2008-11-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human error is involved in more than 90 percent of traffic accidents, and of those accidents, most are associated with visual distractions, or looking-but-failing-to-see errors. Human Factors of Visual and Cognitive Performance in Driving gathers knowledge from a human factors psychology standpoint and provides deeper insight into traffic -user beh

Download or read book Forest Policy Analysis written by Max Krott and published by Springer Science & Business Media. This book was released on 2005-10-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Max Krott, Director of the Institute of Forest Policy and Nature Conservation at the University of Göttingen, Germany, introduces the most important political players and stakeholders, including the forest owners, the general population, forest workers and employees, forest associations and administration, as well as the media. He illustrates the political and regulatory instruments using examples in current forest policy. Forest Policy Analysis places a special emphasis on the informal processes that are indispensable in understanding practical politics. References made to current English and German-language publications on forest policy studies enable further information to be found with concern to special issues.

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