Download or read book Designing a Communication Strategy for Increasing Public Transit Use written by DeAnne Priddis and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study examines the declining ridership of the public bus in Nashville, Tennessee. Sam is working for the Nashville Metropolitan Authority (MTA), which services Nashville and the surrounding metropolitan area known as Middle Tennessee. Sam has been tasked with creating a campaign to increase MTA ridership. The population in the area is growing, and MTA ridership needs to increase to avoid adverse environmental effects. Sam conducts a survey of 442 people in the area to identify their perceptions of using the MTA. He finds that most people (92%) own a car and 82% of those people ride alone to work or school. Although the respondents noted that using the MTA would have environmental and economic benefits, these were minor motivators to ride the MTA. Sam was also surprised to learn reasons preventing residents from using the MTA which caused an impact on his marketing campaign. Readers are challenged to make recommendations based on the data for increasing public transportation use in Middle Tennessee.
Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by Mindy Rhindress and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by and published by . This book was released on 2008 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Download or read book Ethics in Design and Communication written by Laura Scherling and published by Bloomsbury Publishing. This book was released on 2020-02-20 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection brings together critical, analytic, historical, and practical studies to address what ethics means in the practice of design. Designers face the same challenges as everyone else in the complex conditions of contemporary cultural life-choices about consumption, waste, exploitation, ecological damage, and political problems built into the supply chains on which the global systems of inequity currently balance precariously. But designers face the additional dilemma that their paid work is often entangled with promoting the same systems such critical approaches seek to redress: how to reconcile this contradiction, among others, in seeking to chart an ethical course of action while still functioning effectively in the world. Ethics in Design and Communication acknowledges the complexity of this subject matter, while also demonstrating that in the ongoing struggle towards an equitable and sustainable world, the talents of design and critical thought are essential. Featured case studies include graphic design internships today, the dark web, and media coverage of the 2016 US presidential election. The fact that within this book such a wide array of practitioners, scholars, critics, and professionals commit to addressing current injustices is already a positive sign. Nonetheless, it is essential that we guard against confusing the coercive force of moral imperatives with ethical deliberation when conceiving a foundation for action.
Download or read book Public Participation Strategies for Transit written by Scott Giering and published by Transportation Research Board. This book was released on 2011 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 89: Public Participation Strategies for Transit documents the state-of-the-practice in terms of public participation strategies to inform and engage the public for transit-related activities.
Download or read book Reviewing Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership written by Carol A. Lewis and published by . This book was released on 2012 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transportation Planning Handbook written by ITE (Institute of Transportation Engineers) and published by John Wiley & Sons. This book was released on 2016-08-01 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-disciplinary approach to transportation planning fundamentals The Transportation Planning Handbook is a comprehensive, practice-oriented reference that presents the fundamental concepts of transportation planning alongside proven techniques. This new fourth edition is more strongly focused on serving the needs of all users, the role of safety in the planning process, and transportation planning in the context of societal concerns, including the development of more sustainable transportation solutions. The content structure has been redesigned with a new format that promotes a more functionally driven multimodal approach to planning, design, and implementation, including guidance toward the latest tools and technology. The material has been updated to reflect the latest changes to major transportation resources such as the HCM, MUTCD, HSM, and more, including the most current ADA accessibility regulations. Transportation planning has historically followed the rational planning model of defining objectives, identifying problems, generating and evaluating alternatives, and developing plans. Planners are increasingly expected to adopt a more multi-disciplinary approach, especially in light of the rising importance of sustainability and environmental concerns. This book presents the fundamentals of transportation planning in a multidisciplinary context, giving readers a practical reference for day-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning software packages Get up to date on the latest standards, recommendations, and codes Developed by The Institute of Transportation Engineers, this book is the culmination of over seventy years of transportation planning solutions, fully updated to reflect the needs of a changing society. For a comprehensive guide with practical answers, The Transportation Planning Handbook is an essential reference.
Download or read book Global Street Design Guide written by Global Designing Cities Initiative and published by Island Press. This book was released on 2016-10-13 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Street Design Guide is a timely resource that sets a global baseline for designing streets and public spaces and redefines the role of streets in a rapidly urbanizing world. The guide will broaden how to measure the success of urban streets to include: access, safety, mobility for all users, environmental quality, economic benefit, public health, and overall quality of life. The first-ever worldwide standards for designing city streets and prioritizing safety, pedestrians, transit, and sustainable mobility are presented in the guide. Participating experts from global cities have helped to develop the principles that organize the guide. The Global Street Design Guide builds off the successful tools and tactics defined in NACTO's Urban Street Design Guide and Urban Bikeway Design Guide while addressing a variety of street typologies and design elements found in various contexts around the world.
Download or read book Optimizing Route specific Marketing Strategies to Increase Public Transit Ridership written by Carol A. Lewis and published by . This book was released on 1994 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design of urban streets written by James H. Kell and published by . This book was released on 1980 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report on design of urban streets was prepared as the participant's notebook for a four and a half day training course of the same title which has been conducted for a number of Federal, state, and local agencies. The report provides practical, state-of-the-art information to aid in design and operation of streets and highways, with emphasis on functional, operational, and safety aspects of design which apply to minor design revisions as well as to major reconstruction and new construction.
Download or read book Urban Mass Transportation Abstracts written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Space Design written by Amardo Rodriguez and published by University Press of America. This book was released on 2005 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communication, Space, & Design looks at how our worldview shapes our relations to and conceptions of space and place, and how our spaces and designs impact our communication practices. By asserting that our spaces and designs are increasingly promoting various expressions of separation, this book contends that this separation turns makes us more private. We find this increasing inwardness, for example, in the rise of gated-communities, exclusionary suburbs, and hyper-suburbs. Ultimately, the book asks how our spaces and designs impact our understanding and embodying of democracy, civility, and justice. It also explores how this inward turn limits our sense of obligation to the world and each other by undermining our ability to develop the communicational resiliency and moral sophistication that comes with through public interactions."--BOOK JACKET.
Download or read book Energy Savings Strategies for Transit Agencies written by Frank Gallivan and published by Transportation Research Board. This book was released on 2013 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Synthesis 106: Energy Savings Strategies for Transit Agencies describes energy reduction strategies being used in the United States and Canada that address vehicle technologies; vehicle operations, maintenance, and service design; non-revenue vehicles; stations and stops; building; indirect energy use; and renewable power generation."--Publication page.
Download or read book Making Sense of Planning and Development for the Post Pandemic Cities written by Kh Md Nahiduzzaman and published by Springer Nature. This book was released on with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design of Urban Streets written by William R. Reilly and published by . This book was released on 1980 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing Mobility and Transport Services written by Mike Tovey and published by Taylor & Francis. This book was released on 2016-11-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: European cities increasingly face problems caused by transport and traffic. For many people transport provision is unsatisfactory and current arrangements are leading to a deteriorating environment. A fundamental problem is that our currently fragmented approach makes it difficult to understand fully the circumstances and needs of transport users. In any overall approach public transport is a crucial component. Designing Mobility and Transport Services shows how these issues can be addressed and resolved. The development of an inclusive, validated passenger experience measurement instrument is the first step in understanding the situation and thus tackling it. It is needed if we are to create high quality, user centred, integrated, accessible public transport services, which are capable of attracting and retaining public transport users whilst meeting sustainability targets. The METPEX research project was devised to tackle these issues. Coordinated by Coventry University, the METPEX consortium brought together 16 European partners from 12 countries. The project’s underlying rationale was the proposition that if transport operators and authorities were provided with a robust, reliable and tailorable means of measuring the whole multimodal passenger journey, they could improve service provision. The book describes how such an improvement can be achieved, to attract travellers out of their private vehicles, thereby reducing congestion and pollution and increasing health and well-being. It provides a template for a creative approach and a meta-design narrative in designing for transport systems to enhance mobility choices by improving the door to door journey and thus underpin sustainable transport initiatives.
