Download or read book Design Coordination and Corporate Image written by F. H. K. Henrion and published by London : Studio Vista ; New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Company Image written by Elinor Selame and published by . This book was released on 1988-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Download or read book Design Coordination and Corporate Image written by F. H. K. Henrion and published by London : Studio Vista ; New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Download or read book Letterhead Logo Designs 2 written by and published by Rockport Pub. This book was released on 1992 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 400 images from top designers represent the most exciting and effective designs for corporate identity.
Download or read book Designing Corporate Identity Programs for Small Corporations written by David E. Carter and published by Art Direction Book Company. This book was released on 1982-01-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Identity Design written by Veronica Napoles and published by Van Nostrand Reinhold Company. This book was released on 1988 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What s Your Business written by Claire T. Tomlins and published by Routledge. This book was released on 2016-02-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.
Download or read book Corporate Image Management written by Steven Howard and published by Routledge. This book was released on 1999-04-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles within the marketing environment or political landscape. Historically, thinking and writing about the subject has come from the area of graphic design. This approach no longer suits the global, dynamic, cross-border and cross-cultural world in which many of today's businesses and organizations compete. Corporate Image Management describes the discipline which will be a key to successful marketing well into the next century. Steven Howard, who has over 18 years' senior marketing experience in the Asia/Pacific region, illustrates the concept of corporate image management with case stories from Singapore Airlines, MasterCard International, Amazon.com, the National Basketball Association, Britain's Royal Family, and many others. Treats corporate image correctly as a marketing discipline, not a design issue Corporate image is a critical component of relationship excellence Can be used for implementing strategic change within any organization
Download or read book Image by Design written by Clive Chajet and published by Addison-Wesley Longman. This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Download or read book Communication by Design written by James Pilditch and published by . This book was released on 1970 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Download or read book Corporate Identity written by Wally Olins and published by Harvard Business Review Press. This book was released on 1990 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by Collins Design. This book was released on 2001-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.
Download or read book A E written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2006 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
