Download or read book Design Better and Build Your Brand in Canva written by Laura Goodsell and published by Packt Publishing Ltd. This book was released on 2023-01-13 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

Download or read book Lights Canva Action A DIY Guide to Creating Visually Stunning Graphics Branding Collateral and More with Canva written by Kim George and published by Independently Published. This book was released on 2018-08-24 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find yourself struggling with graphic design, branding or creating attractive brand collateral for your business? Looking for an easy-to-use and affordable design tool that will help you crank out professional-looking visual designs for your business? Are you finding it hard to create cohesive branding that gets your business noticed online? If you are embarrassed by your company

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Download or read book APE Author Publisher Entrepreneur written by Guy Kawasaki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Download or read book Ready Set Brand written by Lisa Larson-Kelley and published by . This book was released on 2015-09-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your essential guide to getting up and running with this new design platform for brands and teams.

Download or read book B Y O B Building Your Own Brand written by Karan Gupta and published by Independently Published. This book was released on 2021-01-29 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.

Download or read book 50 Things to Know About Canva written by Anna Compagine Cohen and published by . This book was released on 2021-03-16 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to spice up your social media posts? Do you wish you could create beautiful graphics quickly and easily? Are you ready to start using Canva right away to create compelling designs? If you answered yes to any of these questions then this book is for you! 50 Things to Know About Canva by author Anna Compagine Cohen offers a detailed, step-by-step approach to learning Canva. Most books on Canva are heavily focused on graphic design principles. And although there's nothing wrong with that, this book is here to hold your hand and guide you through the entire process, from signing up for your account all the way to sharing your designs with the world. In these pages you'll discover how to get started with Canva right away. You'll learn how to combine images, text, and elements to create gorgeous, attention-grabbing visual pieces. By the time you finish this book, you will know exactly how to develop designs that you can print or share on social media. So grab YOUR copy today. You'll be glad you did.

Download or read book Canva for Beginners and Business written by Robert Lewis and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: START CREATING ASTONISHING DESIGNS TO GROW YOUR ONLINE BUSINESS. When Jack was a small business owner, he was always looking for ways to make his business stand out. He wanted to create a powerful brand presence and reach more potential customers. He knew that having professional-looking marketing materials was essential, but he wasn’t sure how to make them on a budget. That’s when Jack discovered Canva. With its simple drag-and-drop interface, Canva allowed him to create beautiful designs with no prior design experience. He could easily create custom logos, flyers, posters, and more. Jack was excited to start using Canva for his business. He was amazed at how quickly he was able to design marketing materials for his business. He could easily customize fonts and colors to match his brand. And with the templates available, he never had to start from scratch. Jack was also able to use Canva to create social media posts that were visually appealing and engaging. He was able to use Canva’s library of images and icons to make his posts stand out. He was also able to create stunning graphics for his blog posts, which helped his readers understand his content better. Jack was amazed at how much time and money he was able to save by using Canva. He was able to create professional-looking designs at a fraction of the cost of hiring a designer. With all these, he made his business stand out, improved his social media presence, increase conversion and patronage.In all, using Canva for his business has been a game-changer for Jack. He’s been able to create beautiful designs quickly and easily, helping him reach more potential customers and grow his business. Are you a beginner looking to level up your design skills? Or a business owner wanting to create stunning visuals for your brand? This CANVA DESIGN GUIDE FOR BEGINNERS AND BUSINESS OWNERS is your ultimate step-by-step guide to creating amazing visuals for any purpose. From creating stunning visuals to understand the basics of color theory and composition, this guide will teach you the skills you need to create beautiful and effective designs. The book contains over 100 IMAGES AND ILLUSTRATIONS to explain everything you need to know to become a professional designer using canva. You'll learn how to make effective use of the Canva tools and features, discover top design tips, and find out how to create visuals that will make an impact. You don't need to be a professional designer to create a stunning and successful design; this guide will show you how to take your visuals to the next level. With easy-to-follow instructions and lots of examples, you'll be designing like a pro in no time. So, whether you're a beginner or a business owner, this CANVA DESIGN GUIDE FOR BEGINNERS AND BUSINESS OWNERS will help you achieve beautiful designs that will grow your business beyond your imagination. Here are some benefits of using Canva for business 1. Easily create professional-looking designs 2. Saves time 3. Share designs with clients 4. Make your brand stand out 5. Create content for social media 6. Create videos and animations 7. Create presentations 8. Create print materials 9. Integrate with other tools 10. Access anywhere And lots more... Won't you like to enjoy these benefits? Start Creating Amazing Designs with Canva Today, and Unlock Your Creative Potential Towards Growing Your Business. --Goodreads.com

Download or read book Canva Design Mastery Course written by Alex Morganfield and published by Independently Published. This book was released on 2024-07-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your ultimate guide to navigating and mastering Canva which is one of the most versatile design platforms available today. This comprehensive book is perfect for everyone, from absolute beginners to seasoned designers looking to streamline their workflow and elevate their projects. The following are the things you are set to enjoy when you get this book; Discover the Basics: You will start with a thorough introduction to Canva's user-friendly interface, where you'll learn how to effortlessly navigate the dashboard and access a wealth of templates and design elements. With clear, step-by-step instructions, this book makes it easy to dive into the world of design, regardless of your experience level. Templates and Customization: You will learn how to leverage Canva's extensive library of templates to create professional-quality designs in minutes. Whether you're designing social media graphics, presentations, marketing materials, or personal projects, this book guides you through selecting and customizing templates to suit your needs perfectly. You will also be able to add your own flair with personalized fonts, colors, and images to make each design uniquely yours. Advanced Tools and Features: Explore Canva's powerful tools that go beyond basic design. This book covers advanced features such as the Background Remover tool, which simplifies the process of creating clean, professional images without needing complex software. You will also get to learn about resizing and accurate element alignment to maintain consistency and save time on every project. Branding and Consistency: You will learn about the importance of maintaining brand consistency and discover how Canva can help you achieve it. You will also learn to create and manage brand kits that include your logo, color palette, and fonts, ensuring all your designs adhere to your brand's visual identity. This section is invaluable for business owners, marketers, and anyone aiming to build a recognizable and cohesive brand presence. Productivity Tips: This guide is packed with time-saving tips and tricks to enhance your productivity. You will gain more insights about workflows, and best practices that help you create stunning designs quickly and efficiently. With these insights, you'll be able to focus more on your creative process and less on repetitive tasks. Inspiration and Ideas: Stay inspired with a collection of real-life examples and case studies showcasing the versatility of Canva. From eye-catching social media posts to professional presentations and beyond, see how others are using Canva to bring their ideas to life and spark your own creative inspiration. This is more than just a guide; it's a gateway to unlocking your full creative potential. With its clear explanations, practical advice, and inspiring examples, this book empowers you to transform your ideas into visually stunning realities. Whether you're creating for work, school, or personal enjoyment, you'll find everything you need to succeed with Canva right at your fingertips.

Download or read book The Brand Strategy Canvas written by Patrick Woods and published by Apress. This book was released on 2019-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

Download or read book Build Your Own Brand written by Robin Landa and published by HOW Books. This book was released on 2013-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Download or read book Business Model You written by Timothy Clark and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Download or read book Brand the Change written by Anne Miltenburg and published by BIS Publishers. This book was released on 2018-02-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.