Download or read book Design Attitude written by Kamil Michlewski and published by Routledge. This book was released on 2016-03-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Download or read book Design Attitude written by Kamil Michlewski and published by Routledge. This book was released on 2016-03-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Since the author comes from a management and not a design background, the book offers a different perspective to most publications in the area of Design Thinking. It is a mirror held up to the community, rather than a voice from within. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. With design being recognised as an important strategic framework by companies, not-for-profit organisations, and governments alike, this book is a distinct and timely contribution to the debate.
Download or read book Questionnaire Design Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Download or read book Transformation Design written by Wolfgang Jonas and published by Birkhäuser. This book was released on 2015-11-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Transformation design” is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls “dislodgment of the markets”. Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the “re-embedding” of the market into society. What are the possible instruments and contributions of design for this new “Great Transformation”? The variety of the above questions, answers, theories, methods, ideas, and projects suggests that “transformation design” is not in fact a discipline in itself, but that it will lead to a fruitful discourse. The book attempts to form an initial position in terms of this ambitious and ethical design perspective. It also seeks to inspire the international debate to push for a project of responsible design.
Download or read book Hello World written by Alice Rawsthorn and published by Abrams. This book was released on 2014-02-06 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our gadgets, appliances, and cars are sleeker and more elegant than they’ve ever been; in our free time, we trawl the internet for pictures of flawless minimalist interiors; and even the great industrialist of our time—Steve Jobs—is admired more for his visual savvy than his technological inventiveness. And yet with Instagram and Pinterest at our fingers and great design more available—and more affordable—than ever, we’ve had no guidebook to this ever-fascinating field. Though it’s an inescapable part of our lives, there has been no single book that could, in one fell swoop, tell us everything we need to know about design. Enter Hello World. The design critic for the International Heard Tribune, Alice Rawsthorn has spent many years reckoning with the history of design and with its place in contemporary life, and Hello World is the extraordinary summation of her research and reporting. Rawsthorn takes us on a trip through design that ranges across continents and centuries, and wherever she goes, she discovers inspiring, thrilling examples of resourcefulness, inventiveness, and sheer vision. From the macabre symbol with which eighteenth-century pirates terrorized their victims into surrender, to one woman’s quest for the best prosthetic legs, to the evolution of the World Cup soccer ball, Hello World describes how warlords, scientists, farmers, hackers, activists, and professional designers have used the complex, often elusive process of design to different ends throughout history. Hailed as a “rapid-fire and illuminating ode to contemporary design†? (Telegraph) and “an extremely readable tour of the subject†? (Financial Times), Hello World is a major work that radically broadens our understanding of what design can mean, and explains how we can use it to make sense of our ever-changing universe.
Download or read book How to Develop a Never Give up Attitude written by Dr. Hardik Joshi and published by Notion Press. This book was released on 2016-12-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What separates the WINNER from the QUITTER? What turns LOSERS into LEGENDS? What transforms the MUNDANE into the MAGICAL? What wipes GLOOM and sweeps life with GLORY and GUTS? It is the attitude to never give up! Not everyone born on Earth is successful. Success comes to those who pursue their goal with persistence, purpose and dedication. They are the ones who can convert their dreams to reality. They never give up on their dreams, no matter what the odds are. Enriched with simple techniques and stories, this book is a practical guide to developing the attitude to stay strong, confident and committed in the journey towards achieving one’s dream.
Download or read book Distributed Attitude Consensus of Multiple Flexible Spacecraft written by Ti Chen and published by Springer Nature. This book was released on 2022-09-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book mainly presents the authors' recent studies on the distributed attitude consensus of multiple flexible spacecraft. Modified Rodrigues parameters and rotation matrix are used to represent spacecraft attitude. Several distributed adaptive controllers are presented with theoretical analyses, numerical simulations and experimental verifications. The authors intend to provide a manual that allows researchers, engineers and students in the field of aerospace engineering and mechanics to learn a theoretical and practical approach to the design of attitude consensus algorithms.
Download or read book Make Your Own Luck written by Kate Moross and published by National Geographic Books. This book was released on 2014-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of today’s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist. From art school student to designer for Nike, Topshop, and Google, Kate Moross has lived the life that young graphic artists dream of. But it hasn’t always been a smooth ride, and in this informative memoir and guide Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright, and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with "copycats", and when to consider working for free. She also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly colored style, this book is filled with dozens of examples of her work for publications including The Guardian, Vice and FACT Magazine, companies such as Adidas and Nokia, and musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.
Download or read book Reframing the Attitude Behavior Debate written by James A. Kitts and published by Universal-Publishers. This book was released on 1997-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis proposes a reconceptualization of the "attitude" as a multidimensional latent process, which may be unstable across situations, individuals, and time. A review of the literature in light of this reconceptualization reveals aspects of the survey situation that may systematically influence measures of attitudes, behaviors, and social norms. This suggests that contradictory findings regarding attitude-behavior consistency may be partly due to specific inadequacies of conventional measures. A reflexive research strategy is proposed, which supplements survey methods with both quantitative and qualitative assessments of measurement validity. This strategy is applied in a case study of attitudes, norms, and diet in five vegetarian student cooperative houses. Analyses test the sufficiency of a revised Model of Reasoned Action for predicting members' intentions to abstain from eating beef, chicken, or fish. Throughout the analyses, several methodological issues are explored in an effort to optimize validity: elicitation and fixed response items, generality of referents and expected consequences, subjective and objective measures of social norms, allowance for composite behavioral intentions, and specification of regression models. Implications for future theoretical research and the design of reflexive behavioral interventions are discussed.
Download or read book Closing the Attitude Gap written by Baruti K. Kafele and published by ASCD. This book was released on 2013 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication offers sage advice on how to close the achievement gap by addressing the "attitude gap" that often affects underperforming students of all racial and ethnic groups.
Download or read book Bodhisattva Attitude written by Lama Zopa Rinpoche and published by Lama Yeshe Wisdom Archive. This book was released on 2012-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises several motivations taught by Lama Zopa Rinpoche called “bodhicitta motivations for life,” intended for us to use first thing every morning to generate the mind of bodhicitta and dedicate our life to numberless sentient beings. The Bodhisattva Attitude is taken from the sutra teachings of the Buddha and is based on verses by the great bodhisattva Shantideva in his Guide to the Bodhisattva Way of Life. The verses are meant to be recited each morning to remind us of how we are going to dedicate our lives to others. We all understand the importance of motivation and attitude and how they affect the quality of our work and the result that can be achieved. Rinpoche particularly emphasizes the need for us to have a very clear direction and purpose for life. The real meaning of our lives is to bring both temporary and ultimate happiness to all sentient beings and to do this we need to achieve enlightenment. Enlightenment depends on first generating bodhicitta and training our minds in the bodhisattva attitude enables us to do that. This book is drawn from Lama Zopa Rinpoche's essential teachings given from 2008 onward. It is the first volume in LYWA's Heart Advice Series. This book is made possible by kind supporters of the Archive who, like you, appreciate how we make these teachings available in so many ways, including in our website for instant reading, listening or downloading, and as printed and electronic books. Our website offers immediate access to thousands of pages of teachings and hundreds of audio recordings by some of the greatest lamas of our time. Our photo gallery and our ever-popular books are also freely accessible there. Please help us increase our efforts to spread the Dharma for the happiness and benefit of all beings. You can find out more about becoming a supporter of the Archive and see all we have to offer by visiting our website. Thank you and please enjoy this ebook!
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book Managing as Designing written by and published by Stanford University Press. This book was released on 2004-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
Download or read book Attitude written by Barbara Babbit Kaufman and published by Barbara Babbit Kaufman. This book was released on 2004 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author reveals the straightforward strategies she uses in her own business career, and includes secrets from her contact list of world-class CEO's and political leaders.
Download or read book The Scientific Attitude written by Lee McIntyre and published by MIT Press. This book was released on 2019-05-07 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that what makes science distinctive is its emphasis on evidence and scientists' willingness to change theories on the basis of new evidence. Attacks on science have become commonplace. Claims that climate change isn't settled science, that evolution is “only a theory,” and that scientists are conspiring to keep the truth about vaccines from the public are staples of some politicians' rhetorical repertoire. Defenders of science often point to its discoveries (penicillin! relativity!) without explaining exactly why scientific claims are superior. In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls “the scientific attitude”—caring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong; the scientific attitude reveals why even a failed theory can help us to understand what is special about science. McIntyre offers examples that illustrate both scientific success (a reduction in childbed fever in the nineteenth century) and failure (the flawed “discovery” of cold fusion in the twentieth century). He describes the transformation of medicine from a practice based largely on hunches into a science based on evidence; considers scientific fraud; examines the positions of ideology-driven denialists, pseudoscientists, and “skeptics” who reject scientific findings; and argues that social science, no less than natural science, should embrace the scientific attitude. McIntyre argues that the scientific attitude—the grounding of science in evidence—offers a uniquely powerful tool in the defense of science.
Download or read book Universal Design 2014 Three Days of Creativity and Diversity written by H.A. Caltenco and published by IOS Press. This book was released on 2014-05-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universal Design, Design for All and Inclusive Design are all aimed at dismantling physical and social barriers to inclusion in all areas of life. Engagement in universal design is on the increase worldwide as practitioners and researchers explore creative and desirable solutions to shape the future of universal design products and practices. This book is a collection of the papers presented at UD2014, the International Conference on Universal Design, held in Lund, Sweden, in June 2014. The conference offered a creative and diverse meeting place for all participants to exchange knowledge, experiences and ideas, and to build global connections and creative networks for future work on universal design. The themes of UD2014 span many aspects of societal life, and the papers included here cover areas as diverse as architecture, public transport, educational and play environments, housing, universal workspaces, and the Internet of things, as well as designs and adaptations for assistive technology. The book clearly demonstrates the breadth of universal design and its ongoing adoption in societies all over the world, and will be of interest to anyone whose work involves building a more inclusive environment for all.
Download or read book Designing Business and Management written by Sabine Junginger and published by Bloomsbury Publishing. This book was released on 2016-01-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship. Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.
