Download or read book Des PME aux ETI r ussir la croissance written by Françoise Chevalier and published by De Boeck Supérieur. This book was released on 2018-09-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinaire, cet ouvrage introductif a pour objectif de faciliter la prise de conscience de l'intérêt sociétal et économique des PME et des ETI. Les auteurs répondent aux questions clés que se posent les dirigeants de ces entreprises. Proche du terrain, cet ouvrage contient ce que tout dirigeant de PME ou d’ETI doit savoir pour réussir la croissance. Il s’adresse aux dirigeants, aux entrepreneurs, aux patrons de business-units, aux managers, aux étudiants et à tous ceux qui voient dans ces entreprises le socle de dynamiques nouvelles au service de la création de valeur. Unique dans sa conception, car multidisciplinaire, il s’articule autour des questions clés de stratégie, de marketing, de finances, de contrôle de gestion, de supply chain, de management des ressources humaines, de numérique, d’innovation, d’internationalisation, de leadership et de gouvernance… Original dans sa présentation, il comporte 12 chapitres. Chaque chapitre apporte des réponses pratiques et alterne des apports méthodologiques essentiels sur les fondamentaux de la performance, des mises en œuvre concrètes et des témoignages de dirigeants. Chaque chapitre peut être lu indépendamment des autres. Il est rédigé par un groupe de professeurs de HEC Paris, experts reconnus dans leur domaine, et en proximité immédiate avec les PME et les ETI.ETI.
Download or read book Des PME aux ETI les entreprises en croissance written by Françoise Chevalier and published by De Boeck Superieur. This book was released on 2014-12-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinaire, cet ouvrage a pour objectif de faciliter la prise de conscience de l’intérêt sociétal et économique des PME et des ETI. Quels problèmes, quelles questions pratiques se posent les dirigeants de ces entreprises ? L'ouvrage s'ouvre sur les spécificités des entreprises en croissance. Chacun des chapitres dédiés à la stratégie, au marketing, aux finances, au contrôle de gestion, aux ressources humaines, aux stratégies numériques, au leadership, porte sur les questions clés que se posent les dirigeants des PME et ETI. Les réponses apportées par les auteurs sont articulées autour : d'apports méthodologiques fondamentaux et outils fondamentaux dans chacun des domaines de leur déclinaison en fonction des spécificités des PME et des ETI de nombreuses illustrations et d'une analyse en forme d’ouverture sur quelques grandes tendances. L'ouvrage s'adresse particulièrement aux dirigeants de PME et d'ETI et à tous ceux qui voient dans ces entreprises le socle d'une nouvelle dynamique de croissance économique.
Download or read book 50 ans 50 entrepreneurs fran ais en Chine written by Anne Garrigue and published by Pearson Education France. This book was released on 2014-11-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A l'occasion du cinquantenaire de l'établissement des relations diplomatiques entre la France et la Chine, un ouvrage qui dévoile le portrait de 50 entrepreneurs français installés en Chine.
Download or read book The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Download or read book Entrepreneurship and the Growth of Firms written by Per Davidsson and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationships between the growth of firms and entrepreneurship, the authors have drawn on many individual projects & case studies to provide a comprehensive analysis.
Download or read book Next Generation Supply Chains written by Michel Fender and published by Choir Press. This book was released on 2020-10-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next Generation Supply Chains shows how supply chain management can be used for value creation and to create a competitive advantage. The author explains how agile and resilient supply chains are vital to cope with uncertain markets and volatile world events by driving sustainable development and boosting returns from current business models.
Download or read book Acc l rateurs de croissance pour PME build up et alliances written by Marie-Laure Cahier and published by Companyédition Presses des Mines/La Fabrique/Cetim. This book was released on 2019-02-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le constat est unanime : la France souffre d'un déficit d'ETI et de grosses PME. Ces entreprises constituent pourtant un moteur de l'emploi, de l'innovation, du développement de nos territoires, et du succès de notre économie à l'international. Il est donc crucial d'identifier et d'analyser les stratégies susceptibles de favoriser la croissance des PME industrielles et de les transformer en ETI. Cet ouvrage, construit à partir de témoignages de dirigeants de PME et d'ETI, examine deux accélérateurs possibles de la croissance des PME industrielles : la croissance externe soutenue ou " build-up ", et les alliances entre PME. Au travers de récits inspirants, l'étude livre des enseignements précieux sur les clés de la réussite de ces stratégies de croissance, sans éluder les difficultés d'ordre financier, psychologique, managérial ou organisationnel, qu'elles impliquent. Grossir, passer de PME à ETI, est parfois difficile à appréhender pour les dirigeants de PME. Parmi les facteurs déterminants d'une croissance externe réussie, on retiendra par exemple : la construction d'une vision stratégique de long terme, le choix d'un bon équilibre entre centralisation et autonomie des filiales, ou encore, dans le cas spécifique des alliances, la définition d'un périmètre pertinent faisant jouer les complémentarités, et la mise en place d'une gouvernance efficace fondée sur le respect de l'équité entre les partenaires. Cet ouvrage s'adresse aux dirigeants d'entreprises ainsi qu'aux journalistes, analystes et étudiants intéressés par les conditions d'émergence de nouveaux champions industriels dans nos territoires.
Download or read book CMA written by and published by . This book was released on 1985 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Opening Doors written by The World Bank and published by World Bank Publications. This book was released on 2013-02-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report analyzes key challenges for improving gender equality in the MENA region and provides policy priorities that Governments could consider to address these challenges. By and large the critical areas are in improving economic and political participation of females.
Download or read book Neuromarketing in Action written by Patrick M. Georges and published by . This book was released on 2015-01-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Download or read book Entrepreneurship As Practice written by Neil Aaron Thompson and published by Routledge. This book was released on 2021-08-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.
Download or read book Capitalizing on Crisis written by Greta R. Krippner and published by Harvard University Press. This book was released on 2011-02-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of the recent financial crisis, the extent to which the U.S. economy has become dependent on financial activities has been made abundantly clear. In Capitalizing on Crisis, Greta Krippner traces the longer-term historical evolution that made the rise of finance possible, arguing that this development rested on a broader transformation of the U.S. economy than is suggested by the current preoccupation with financial speculation. Krippner argues that state policies that created conditions conducive to financialization allowed the state to avoid a series of economic, social, and political dilemmas that confronted policymakers as postwar prosperity stalled beginning in the late 1960s and 1970s. In this regard, the financialization of the economy was not a deliberate outcome sought by policymakers, but rather an inadvertent result of the state’s attempts to solve other problems. The book focuses on deregulation of financial markets during the 1970s and 1980s, encouragement of foreign capital into the U.S. economy in the context of large fiscal imbalances in the early 1980s, and changes in monetary policy following the shift to high interest rates in 1979. Exhaustively researched, the book brings extensive new empirical evidence to bear on debates regarding recent developments in financial markets and the broader turn to the market that has characterized U.S. society over the last several decades.
Download or read book Industry 4 0 written by Jean-Claude André and published by John Wiley & Sons. This book was released on 2019-07-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs and trade, the very concept of work and the expectations of user–producers. The “masters of algorithms” have disrupted production and services, and this trend will continue for as long as electric energy and the elements of Industry 4.0 are in continued development. Beyond data control, a power struggle is working its way through the links in the value chain: intermediation, control of resources and command over human and physical networks, as well as partnerships, creativity and the political system. Industry 4.0: Paradoxes and Conflicts examines the need for a serious and technological review, as well as for research and training regarding citizenship and politics. This is a new situation in terms of relationships of competence and authority, which must be the subject of scientific as well as political reflections for the whole social body, which needs to be educated about choices. Throughout the book, the author poses the following question: instead of submitting to choices, would it not be better to exercise foresight?
Download or read book Comment doubler la taille de votre entreprise written by Fanny Letier and published by Editions Eyrolles. This book was released on 2018-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: La France n'a pas assez de PME et d'ETI de croissance. Ce sont pourtant elles qui tirent la création d'emplois, ce sont elles qui. dessinent l'image de la France. L'opinion et la sphère publiques reconnaissent désormais les chefs d'entreprise com
Download or read book Ivory Tower and Industrial Innovation written by David C. Mowery and published by Stanford University Press. This book was released on 2015-02-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1980s, universities in the United States have greatly expanded their patenting and licensing activities. The Congressional Joint Economic Committee, among other authorities, have argued that this surge contributed to the economic boom of the 1990s. And, many observers have attributed this trend to the Bayh-Dole Act of 1980. Using quantitative analysis and detailed case studies, this book tests that conventional wisdom and assesses the effects of the Act, examining the diverse channels through which commercialization has occurred over the 20th century and since the passage of the Act.
