Download or read book Demographic Profile of Wine Purchasing Households and Market Structure in the U S Wine Industry written by Raymond J. Folwell and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The U S Wine Market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The U S Wine Market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Structure Shares and Future Consumption Levels in the U S Wine Industry written by Raymond Joseph Folwell and published by . This book was released on 1985 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Bulletin written by and published by . This book was released on 1982 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Download or read book Market Structure Shares and Future Consumption Levels in the U S Wine Industry written by Raymond Joseph Folwell and published by . This book was released on 1985 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by and published by . This book was released on 1977 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Modern American Wine Industry written by Ian M Taplin and published by Routledge. This book was released on 2015-10-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
Download or read book The U S wine market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The U S Wine Industry written by and published by . This book was released on 1990 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Economics Research written by and published by . This book was released on 1981 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Wine Demographics Report written by and published by . This book was released on 2000 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Household Role Structures and Other Influencing Factors on Wine Buying and Consumption written by Johan Bruwer and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this exploratory study, perspectives were sought regarding a range of factors, namely demographic anchor, plus influencing and consumption variables that impact upon the wine buying decision making and the consumption of consumers. Specific attention was given to the consumer's family household type and wine buying decision making role structure within the household unit. Most wine consunlers were from dual-income multi-person households with a relatively high SES (socio-economic status) level. Females in the 18-34-year-old Generation-X consumer group, reported a much higher decision maker role structure position in their households than did their male counterparts. Wine consumption of consumers peaked with increasing age and with the male gender group. However, females across the age groups bought more expensive wine than their male counterparts. This could highlight an opportunity for the wine industry to increase domestic consumption per capita by targeting the female market in a more direct manner than is the case at present.
Download or read book Market Structure Shares and Potential in the U S Wine Industry written by Raymond J. Folwell and published by . This book was released on 1974 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Changing Structure of the Food Processing Industry written by W. W. Heinemann and published by . This book was released on 1976 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empirical Study of Wine Consumer Characteristics and Marketing Strategies in Mid Atlantic Region written by Jingkun Zhuang and published by . This book was released on 2016 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past 15 years, the U.S. wine market has been growing very fast. The number of wineries has increased from 2688 in 1999 to 8862 in 2016 (Wines Vines Analytics, 2016). About 7% of all those wineries are located in the Mid-Atlantic region which includes New Jersey, New York and Pennsylvania. However, competition has been rising as the market grows. Many foreign wine companies from Europe, South America and Oceania are either selling or planning to sell their products to the fast growing U.S. wine market. These new market situations and changes in purchasing behavior demand that the Mid-Atlantic wineries revisit the preferences of wine consumers and consider the factors that affect the buying choice. In this research, we would like to investigate how wine drinking behavior is related to the demographic status of the residents in the three states. We expect that people with different age, gender, marital status, family income, and education background will have different wine drinking behaviors due to their differing life styles. The study results will help the Mid-Atlantic wineries to develop a more efficient marketing strategy. This study is based on data from an online survey that was conducted by Penn State University in 2009. 1246 Mid-Atlantic wine drinkers participated in this survey. First, we summarized the characteristics of the Mid-Atlantic wine market by looking into the descriptive statistics of our survey questions. Then we employed Logistic Regression to answer the question of what kind of people are more likely to purchase locally produced wine. In addition, we used Cluster Analysis to segment the Mid-Atlantic wine market. Marketing strategies are based on the 4Ps Marketing Mix model that were developed for Mid-Atlantic wineries.
