Download or read book Demand for Communications Services Insights and Perspectives written by James Alleman and published by Springer Science & Business Media. This book was released on 2013-10-07 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum of industries. In his Prologue, Eli M. Noam notes that demand analysis in the information sector must recognize the “public good” characteristics of media products and networks, while taking into account the effects of interdependent user behavior; the strong cross-elasticities in a market; as well as the phenomenon of supply creating its own demand. The second Prologue, by Timothy Tardiff and Daniel Levy, focuses more specifically on Taylor’s body of work, in particular its practical applications and usefulness in analyses of, and practices within, the Information and Communications Technology (ICT) sector (known in Europe and elsewhere as the Telecommunications, Media, and Technology (TMT) sector). The remainder of the book is organized into four parts: Advances in Theory; Empirical Applications; Evidence-Based Policy Applications; and a final Conclusion. The book closes with an Appendix by Sharon Levin and Stanford Levin detailing Taylor’s contributions using bibliometrics. Not only featuring chapters from distinguished scholars in economics, applied sciences, and technology, this volume includes two contributions directly from Lester Taylor, providing unique insight into economics from a lifetime in the field. “What a worthy book! Every applied researcher in communications encounters Lester Taylor’s work. Many empirical exercises in communications can trace their roots to Taylor’s pioneering research and his thoughtful leadership. This book assembles an impressive set of contributors and contributions to honor Taylor. No surprise, the collection extends far and wide into many of the core topics of communications and media markets. The emphasis is where it should be–on important and novel research questions informed by useful data. —Shane Greenstein, Professor of Management and Strategy, Kellogg School of Management, Northwestern University “For more than 40 years, Lester Taylor has been a leader in the application of consumer modeling, econometric techniques and microeconomic data to understand residential and business user behavior in telecommunications markets. During that time, he inspired a cadre of students and colleagues who applied this potent combination to address critical corporate and regulatory issues arising in the telecommunications sector. This volume collects the recent product of many of these same researchers and several other devotees who go beyond empirical analysis of fixed line service by extending Prof. Taylor’s approach to the next wave of services and technologies. These contributions, including two new papers by Prof. Taylor, offer an opportunity for the next generation to learn from his work as it grapples with the pressing issues of consumer demand in the rapidly evolving digital economy.” — Glenn Woroch, Adjunct Professor of Economics, University of California, Berkeley

Download or read book Demand for Communications Services Insights and Perspectives written by James Alleman and published by . This book was released on 2013-10-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book All Communications Services Are Not Created Equal Substitution of OTT Communications Services for ECS from a Consumer Perspective written by René Arnold and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In various national markets for communications services, fundamental changes in usage patterns can be observed. Commonly, usage of traditional electronic communications services (ECS) i.e. telephony and Short Message Services (SMS) is declining, while user numbers of Over-The-Top (OTT) instant messaging services like WhatsApp and Voice Over Internet Protocol (VoIP) services such as Skype are increasing. This suggests, but fails to prove a substitution of OTT communications services for ECS and prompts Internet Service Providers (ISPs) to demand a level playing field. On this backdrop, our paper is the first to add specific consumer behavior insights to the policy debate that so far largely revolves around technical and legal arguments. It builds on a literature review of communication behavior, a representative online survey (n>1,000) of consumers in Germany in November and December 2015, and more than 20 in-depth interviews. Although 77.9% of consumers use OTT communications services, only around half of them primarily substitute them for ECS, while the other half uses OTT communications services complementary. Consumers who do not use OTT communications services split into 12.8% whose usage patterns remain unchanged and almost 10% who substitute only among ECS. To shed light on consumer characteristics that foster the use of OTT communications services, typical sociodemographic variables such as sex, age and household income were checked using linear regression analysis alongside variables describing consumers' general telecommunications consumption behavior such as their type of mobile contract and contractual Internet bandwidth. The dependent variable was the summed shares of OTT communications services usage across telephony and messaging as reported by the respondents for the last month. Five variables were identified as having an impact on consumers' usage intensity of OTT communications services. Consumers show less usage with increasing age (t=-3.9). However, their OTT usage increases with their reported household income (t=3.1), if they use a smartphone (t=8.8) and are Apple users (t=3.4). Finally, those who have recently purchased more high-speed data volume for their mobile Internet also use more OTT communications services (t=2.6). Overall, after eradicating 53 outliers based on Cook's distance, the model appears to be well-specified (N=638; R2=.256; Adj. R2=.250; F=43.55) with almost normally distributed residuals. Our qualitative results reveal that OTT communications services serve as a like-for-like substitute for ECS in some consumption situations, while the novel functionalities they offer make a significant difference from a consumer's perspective in others. Most importantly, various functionalities enable levels of immediacy and intimacy different from ECS. Our paper's key insight for policymakers and regulators is that apparent changes in consumer communication behavior do not necessarily reflect a substitution effect. Instead, our results point towards an evolution of communication behavior triggered by technological innovation. Thus, the urgency of creating a level playing field may be questioned. Additionally, our results indicate that a higher usage of OTT communications services is in fact not to ISPs' detriment as those who use them most intensively are also the ones purchasing more expensive ISP services.

Download or read book Digital Services in the 21st Century written by Antonio Sánchez and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Services in the 21st Century provides a holistic approach to understanding telecommunications by addressing the emergence and dominance of new digital services, consumer and economic dynamics, and the creation of content by service providers. The authors cover the main products and services that are provided by telecommunications operators (in general information and communication technologies providers). Key topics discussed include enriched communications, fixed and mobile broadband, financial services for unbanked customers in emerging markets, Pay TV, data communications for machines, and digital home. As opposed to technical-driven textbooks, this book also addresses customer demand and the competitive nature between telecommunications operators and Internet providers that compete to provide compelling services. This book: . Includes services (and underlying technologies) for social network advertising. Covers consumer and economic dynamics that determine the successes and failures of service offerings. Discusses the impact of smartphones on the telecommunications and mobile device industry In the late twentieth and early twenty-first century the developments and demands on telecommunications networks have increased as we communicate in more frequent, detailed, and high-speed ways. Digital Services in the 21st Century seeks to provide readers with a better understanding of the key services in the highly dynamic telecommunications and Internet industries.

Download or read book Telecommunications Demand in Theory and Practice written by L D Taylor and published by . This book was released on 1994-01-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications Demand in Theory and Practice, which builds upon the author's seminal 1980 book, Telecommunications Demand: A Review and Critique, provides comprehensive analyses of the determinants and structure of telecommunications demands in the United States and Canada. Theory and empirical application receive equal emphasis with a heavy focus on the developments and econometric research since the divestiture of AT&T in 1984. For the first time, a detailed theoretical analysis of business telecommunications demand on subscriber and usage consumption externalities is presented. Telecommunications Demand in Theory and Practice is without peer in the documentation and analysis of price elasticities of demand for telecommunications services. This new book also includes a comprehensive bibliography with over 500 entries related to telecommunications demand and pricing. Telecommunications Demand will appeal to both academic and consulting economists, telecommunications industry analysts and regulators, and to teachers of courses in applied econometrics and regulated industries.

Download or read book Applied Economics in the Digital Era written by James Alleman and published by Springer Nature. This book was released on 2020-05-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Madden was a renaissance man with respect to the nexus between information and communications technology (ICT) and economics. He contributed to a variety of fields in ICT: applied econometrics, forecasting, internet governance and policy. This series of essays, two of which were co-authored by Professor Madden prior to his untimely death, cover the range of his research interests. While the essays focus on a number of ICT issues, they are on the frontier of research in the sector. Gerard Faulhaber provides a broad overview of how we have reached the digital age and its implications. The applied econometric section brings the latest research in the area, for example Lester Taylor illustrates how own-price, cross-price and income elasticities can be calculated from survey data and translated into real income effects. The forecasting section ranges from forecasting online political participation to broadband’s impact on economic growth. The final section covers aspects of governance and regulation of the ICT sector.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Digital is the New Mainstream written by Arindam Basu and published by Penprints Publication. This book was released on 2023-07-17 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital is the New Mainstream" is a thought-provoking book published by Penprints, compiling the conclave proceedings conducted by the Department of Mass Communication & Journalism at Sister Nivedita University in Kolkata. This book delves into the transformative impact of the digital era on various aspects of our lives, particularly in the realms of communication, media, and journalism. Drawing insights from esteemed scholars, practitioners, and experts in the field, the book explores the evolving landscape of digital technologies and their implications for traditional media platforms. It offers a comprehensive analysis of the challenges and opportunities brought forth by the digital revolution, addressing topics such as social media, online journalism, digital storytelling, and the democratization of information. Through engaging discussions, the book examines the shifting dynamics of the media industry, the changing roles of journalists and communicators, and the new avenues for audience engagement and participation. It presents case studies, research findings, and practical strategies to navigate the digital age effectively, empowering media professionals, educators, and students to adapt and thrive in this ever-evolving digital landscape. "Digital is the New Mainstream" serves as a valuable resource for anyone seeking to understand the profound impact of digital technologies on communication and journalism. It invites readers to contemplate the future of media and encourages them to embrace the possibilities offered by the digital revolution while upholding the principles of responsible and ethical journalism.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Exploring the Impact of OTT Media on Global Societies written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-02-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

Download or read book Business Data Communications and Networking A Research Perspective written by Gutierrez, Jairo and published by IGI Global. This book was released on 2006-12-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses key issues for businesses utilizing data communications and the increasing importance of networking technologies in business; it covers a series of technical advances in the field while highlighting their respective contributions to business or organizational goals, and centers on the issues of network-based applications, mobility, wireless networks and network security"--Provided by publisher.

Download or read book Labour Market and Social Protection Reforms in International Perspective written by Giuliano Bonoli and published by Routledge. This book was released on 2017-07-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social protection systems and labour markets have undergone major changes in the past two decades. Welfare states are being reformed, scaled back and modernised; labour markets, at the same time, are more precarious, more feminised, more unequal, and throughout the OECD area, older. The interaction between labour markets and social protection has become increasingly crucial to the social and economic policy mix concerning unemployment, the transformation of work, the new poverty, and even demographics. Against this background, an interdisciplinary team of leading labour market and social protection experts from various OECD countries examine the multifaceted aspects of the changing relationship between social protection systems and labour markets. They identify and analyse key emerging issues, such as the link between employment and social protection financing, the adaptation of social protection systems to women's career patterns, and the development of new forms of social protection that aim at promoting employment. With practical policy guides and recommendations using case studies and comparative chapters, this will be engaging reading for policy-makers, social actors and academics alike.

Download or read book EXIN Green IT Foundation written by René Visser and published by Van Haren. This book was released on 1970-01-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook is meant to fully prepare yourself on the exam of EXIN Green IT Foundation. Topics dealt with are Understanding Green IT; Lifecycle management; Optimizing the Infrastructure; IT as Enabler; Governance and processes for Green IT.In this workbook you will find 40 multiple choice exam questions from the EXIN sample exam and to help increase your knowledge about Green IT we also have included so-called get it questions.The exam requirements and weight are specified in the exam specifications, mentioned in advance of every chapter of the workbook. The certificate is designed for Everyone who wishes to prepare for the EXIN Green IT Foundation exam and everyone interested in the basics of greening IT:- IT professionals and sustainability officers seeking to reduce costs, increase efficiency and/or reduce the organizations environmental footprint through technology. - Managers and professionals in the IT organization who need to transform IT operations to a more sustainable and cost effective service provision model.

Download or read book Proceedings of the National Communications Forum written by and published by Professional Education International. This book was released on 1990 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Download or read book Insight into Theoretical and Applied Informatics written by Andrzej Yatsko and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is addressed to young people interested in computer technologies and computer science. The objective of this book is to provide the reader with all the necessary elements to get him or her started in the modern field of informatics and to allow him or her to become aware of the relationship between key areas of computer science. The book is addressed not only to future software developers, but also to all who are interested in computing in a widely understood sense. The authors also expect that some computer professionals will want to review this book to lift themselves above the daily grind and to embrace the excellence of the whole field of computer science. Unlike existing books, this one bypasses issues concerning the construction of computers and focuses only on information processing. Recognizing the importance of the human factor in information processing, the authors intend to present the theoretical foundations of computer science, software development rules, and some business aspects of informatics in non-technocratic, humanistic terms.

Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.