Download or read book Defining and Measuring Radio Audiences written by George Fisk and published by . This book was released on 1949 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reports and Documents written by United States. Congress and published by . This book was released on with total page 2114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report written by United States. Congress. House and published by . This book was released on with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Download or read book Evaluation of Statitstical Methods Used in Obtaining Broadcast Ratings written by American Statistical Association. Technical Committee on Broadcast Ratings and published by . This book was released on 1961 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2016-08-25 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2008 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by . This book was released on 1994 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.
Download or read book Tracking the Audience written by Karen Buzzard and published by Routledge. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Download or read book Broadcast Ratings written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1963 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internet Audience written by Fernando Bermejo and published by Peter Lang. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook
Download or read book No News is Bad News written by Michael Bromley and published by Routledge. This book was released on 2014-09-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it addresses are the 'dumbing down' of TV news, the infotainment factor in current affairs shows and the disappearance of the documentary. Using contemporary cases and examples - from the row over the scheduling of News at Ten in the UK to the creation of ABC News Online in Australia -- the essays link the performance of radio and television at the turn of the millennium with the processes of deregulation, liberalisation and digitalisation which have been evident since the 1980s. Working from a much needed and original comparative approach which encompasses complex and well-established public broadcasting in the USA as well as emerging and vulnerable participatory radio stations in El Salvador, the book sets a variety of experiences of factual radio and television programming within wider political and cultural contexts. It offers analyses of not only the 'problems' associated with news, current affairs and documentary broadcasting in an era of a declining public service ethos and the apparent triumph of the market, however. The essays also explore the potential of alternative radio and television, new forms of communication, such as the internet, and changing practices among journalists and programme makers, as well as the resilience of public broadcasting and the powers of the public to ensure that the media remain relevant and accountable. A companion text to the bestselling Sex, Lies and Democracy: The Press and the Public, this volume presents a multi-faceted approach to the tumultuous present and the uncertain future of news, current affairs and documentary in radio and television.
Download or read book Broadcast Ratings March 5 8 18 1963 417 p written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1963 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines methods for evaluation of audience popularity of broadcast programs and the role such evaluations have in radio and TV programming.
Download or read book Marketing Analytics Practitioner s Guide The Volume 2 Product Advertising Packaging Biometrics Price And Promotion written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: