Download or read book Decoding Logos From LOGO Design to Branding written by Wang Shaoqiang and published by Hoaki. This book was released on 2023-01-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Download or read book Logo Decode written by Wang Shaoqiang and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Deconstruction focuses on how logo and branding come into being and digs out the design stories behind logo development.
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Download or read book Smashing Logo Design written by Gareth Hardy and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Download or read book The Power of Logos written by William L. Haig and published by Van Nostrand Reinhold Company. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than an hour, you can learn how to plan, develop, evaluate, and implement a company logo system that works. Haig teaches that a logo must have credibility and inspire confidence. He offers step-by-step guidance on how to create a strong, memorable logo that identifies its company immediately over international and language barriers. 140 illus., 40 in color.
Download or read book Masters of Design written by Sean Adams and published by Rockport Pub. This book was released on 2008-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Download or read book The New Big Book of Logos written by David E. Carter and published by Harper Collins. This book was released on 2003-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.
Download or read book Designing Logos written by Jack Gernsheimer and published by Simon and Schuster. This book was released on 2010-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Download or read book LogoLounge 9 written by Bill Gardner and published by Simon and Schuster. This book was released on 2015-11-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations. LOGOLOUNGE vol. 9 PRESENTS THE 2,000 BEST LOGO DESIGNS as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Within each section, case studies allow a closer look at designs from diverse firms such as Hornall Anderson, Lippincott, Tether, Von Glitschka Studios, OCD and more. Each story details the logo design journey, from concept to finish. LOGOLOUNGE vol. 9 is the definitive logo resource for graphic designers, brand managers and start-ups looking for ideas and inspiration.
Download or read book Principles of Logo Design written by George Bokhua and published by Rockport Publishers. This book was released on 2022-08-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Download or read book The Big Book of Logos 5 written by David E. Carter and published by Harper Collins. This book was released on 2008-02-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes more than 2500 logos selected from thousands of submissions, this volume is an ideal reference source for designers to find a huge variety of styles and techniques for logo creation.
Download or read book Deconstructing Logo Design written by Matthew Healey and published by Rotovision. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels—on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. “Focus On” sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.
Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Download or read book Letterhead and Logo Design 9 written by MINE and published by Rockport Publishers. This book was released on 2007-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
