Download or read book DECODING BUSINESS MINDS written by Ajay Gupta and published by . This book was released on 2021-01-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown despite numerous obstacles and challenges that came from within the entrepreneurial ecosystem, but more so from a societal mindset that has origins in the British Raj. Thinking of a business as a lifelong career does not come naturally to most Indians. In fact, in Indian middle-class families, business is not seen as a secure source of income. Many of the myths surrounding business and businessmen are the reason why even those who have an innate talent for enterprise eventually suppress their dreams. This book debunks many of these myths and looks at how India can become truly aatmanirbhar and create limitless wealth for all. Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful. He deciphers the unique DNA of Indians that can make them world-beaters in the future. He also reveals some of the innovations, strategies and formulae that can help create wealth and scale up businesses. This is a book to remind Indians that business is in their blood.
Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Download or read book Diaminds written by Mihnea C. Moldoveanu and published by University of Toronto Press. This book was released on 2010-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What constitutes successful thinking in business? What are the techniques used by some of the top minds in the business world to solve problems and create value? In Diaminds, Mihnea Moldoveanu and Roger Martin, creators of the Integrative Thinking curriculum at the Rotman School of Management, draw upon numerous case studies and interviews - as well as theories and models from cognitive psychology, epistemology, analytic philosophy, and semiotics - to present a new conception of successful intelligence that is immediately applicable to business situations. The 'diamind' (or dialogical mind) is characterized by a number of qualities: the ability to simultaneously hold opposing plans, models, and courses of action in mind while retaining the ability to act (bi-stability), logical depth and informational breadth in one's thinking processes (meliorism), the ability to choose among various representations of the world, the self, and others (choicefulness), and the capacity to think about how to analyse and solve a problem while at the same time thinking about the problem itself (polyphony). The authors discuss these concepts in detail, and provide examples and exercises throughout to encourage readers to examine and re-engineer their own thought patterns to develop these qualities and cultivate their own 'diaminds'.
Download or read book Decoding Sponsorship written by Maggie Chan Jones and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Arab Business Code written by Judith Hornok and published by Routledge. This book was released on 2020-02-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist in The International Book Awards 2020 in the Business: General category: http://www.internationalbookawards.com/2020awardannouncement.html The Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in the world. But they are tough markets! International companies must think seriously if they want to do business there – the barriers can be numerous and difficult. But the opportunities are phenomenal and rewarding. The key to success is to plan and take the right steps. This book shows how to do this by decoding, using case studies, and suggesting relevant solutions. For Judith Hornok, it’s not about dry theories or mind games. Instead this book is based on numerous case studies drawn from the lives of well-known Arab and international business people. The reader can grasp the opportunities and avoid the pitfalls by knowing and understanding the Arab Business Code (ABC): "learning the A-B-Cs." This book offers a study with practical measures, a toolkit of easy-to-learn and simple-to-use techniques that pave the way for business success in the Gulf. Over fifteen years of research is boiled down into a clearly structured, compact book. Judith Hornok presents the insights of her studies by decoding the behavior of Arab business people in the Gulf using innovative techniques and new approaches, which can be easily implemented by the reader. For the first time Judith also presents her creations – the figures of The Seven Emotional Hinderers.
Download or read book The Biology of Business written by John Henry Clippinger and published by Jossey-Bass. This book was released on 1999-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly interconnected, volatile, and complex, today's organizations cannot be controlled by any conventional approach to management. Indeed, an entirely new definition of what it means to manage is called for. In The Biology of Business, John Clippinger and nine outstanding contributors introduce managers to the Complex Adaptive System (CAS) of management, a system that takes into account all of the variables that impact modern enterprises and allows managers to take control from the bottom up. Here, the authors show how McKinsey & Co., Capital One, and Optimark have employed CAS to achieve specific business goals and improve overall corporate fitness. And they bridge theory and practice to provide managers with proven tools and techniques they can use to transform their enterprises into self-renewing, self-organizing systems that are maximally responsive to changing market conditions and opportunities.[subhead] Featuring Cutting-Edge Contributions by These Noted ScholarsW. Brian Arthur Andy Clark Philip AndersonWilliam G. Macready Christopher Meyer John Julius SvioklaBrook Manville David R. Johnson David Stark
Download or read book Decoding the World written by Po Bronson and published by Twelve. This book was released on 2020-10-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out where our world is headed with this dazzling first-hand account of inventing the future from the #1 New York Times bestselling author of What Should I Do With My Life? and the founder of science accelerator IndieBio. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. Arvind is the fearless one, a radical experimentalist. Po is the studious detective, patiently synthesizing clues others have missed. Their styles mix and create a quadratic speedup of creativity. Yin and Yang crystallized. As they travel around the world, finding scientists to join their cause, the authors bring their firsthand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Arvind feels he needs to leave IndieBio to help startups do more than just get started. But as his departure draws near, he struggles to leave the sanctum he created. While Po has to prove he can keep the "indie" in IndieBio after Arvind is gone. After looking through their lens, you'll never see the world the same.
Download or read book Decoding Your Customer s Mind written by Vibhor Asri and published by Vibhor Asri Publishing. This book was released on 2022-01-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine you already know who could be your perfect customers. Imagine you already know what kind of customers are going to buy your different range of products. Imagine you already know which newly launched products are going to be successful and which are not. Imagine you already know in which media you should spend your money on marketing and advertising and which media you should avoid completely. Imagine you already know which customer is going to raise which objection during your sales presentation. Imagine you already know why your customers are still not buying your products despite all your efforts. Just think about it... How easy it becomes to do business if you already know who could be your perfect customers and who are just wasting your time. The question is, how to find out perfect customers on this planet of billions of people? For this, you need to know how your customer thinks day and night. How your customer behaves while shopping. And why your customer chooses you over your competitors. In ‘Decoding Your Customer’s Mind’, you'll know deeply about your customer - the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you'll learn - Why it's becoming tougher & tougher to attract new customers these days especially if you're a small business owner - How to position your products and services in your customer's mind - How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. - If you're not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. - If you're selling in a limited area, what should be your sole objective - How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company's name - A proven example of how to sell a product to those who have never seen such an idea before - What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror - How to differentiate your products and services from your competitors - How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you - The single most important thing you need to do right from the first day if you want to survive in a competitive market - If you're selling super expensive items & services, rare things, antiques, ultra-luxury products, DON'T MISS targeting THESE people - THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections - If you're selling expensive, stylish products, DON'T MISS targeting THESE people - How to know the personality traits of your customers and how to deal with them in selling your products - Discover your client's buying strategy - How to build a profile of your ideal customer so that you can get business from them anywhere in the world - What stops us remembering and taking action on each advertisement, request, or email? - If you meet THESE people then DON'T dare to divert their mind - How one could use customer's information to get repeated sales? - How to build a unique image of your company in your client's mind? - How our mind processes sales messages? - What exactly you should learn about your customers that could help you in creating better products & services, communicating effectively with your market, and providing a delightful customer experience in order to get repeated sales? - How do emotions win over logic?
Download or read book Making Sense of People written by Samuel Barondes and published by FT Press. This book was released on 2011-06-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, we evaluate the people around us: It's one of the most important things we ever do. Making Sense of People provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extraversion, agreeableness, conscientiousness, neuroticism, and openness. He shows readers how to use these traits and assessments to do a better job of deciding who they'll enjoy spending time with, whom to trust, and whom to keep at a distance. Barondes explains: What neuroscience and psychological research can tell us about how personality types develop and cohere. The intertwined roles of genes, nurture, and education in personality development. How to recognize troublesome personality patterns such as narcissism, sociopathy, and paranoia. How much a child's behavior predicts their adult personality, and how personality stabilizes in young adulthood. How to assess integrity, fairness, wisdom, and other traits related to morality. What genetic testing may (or may not) teach us about personality in the future. General strategies for getting along with people, with specific tactics for special circumstances. Kirkus Reviews A succinct look at personality psychology. As a psychiatrist and neuroscientist at the University of California, Barondes (Molecules and Mental Illness, 2007, etc.) has spent years studying human behavior, and this book reflects his systematic, scientific approach for personality assessment. The average person isn't likely to have time to research a difficult boss or potential love interest, but the author supplements intuition with a useful cornerstone for gauging human behavior: a table of the "Big Five" personality traits, among them Extraversion vs. Introversion and Agreeableness vs. Antagonism. To learn how to apply the Big Five, Barondes supplies a link for a professional online personality test, in addition to a basic introduction of troubling personality patterns–e.g., narcissism and compulsiveness. While genetics may play a heavy hand in influencing personality, Barondes writes, it's awareness of a person's background, character and life story that is paramount in unearthing reasons for adult behavior. Readers might like to see the author weave more everyday examples into the text–his exercise in fostering compassion by imagining an adult as a 10-year-old child is a gem–but there is plenty here to ponder. Those looking for traditional "self-help" advice won't find it here, but this book clearly lays the groundwork for deeper human interaction and better life relationships.
Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Download or read book Playing the Business Game Decoding Business Genres written by Shubhrangshu Barman Roy and published by Clever Fox Publishing. This book was released on 2022-08-18 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few years, books like Zero to One, 10X Rule, 10X growth machine, Zero to IPO and many more have captured the entrepreneur's mind-space. They have undoubtedly propelled the new generation of entrepreneurs to think "Big" and "Non-Linear". The results are for all of us to see. Consumers have moved from being kings to emperors; however, the business results are a mixed bag, highly skewed towards the south. But, again, we are no one to judge. However, we believe that, based on the work we have done for the last 25+ years, the south skewness is because only a tiny portion of the businesses understand the relationship between thinking, execution, and its impact on the financial result. We try and decode these business genres(we believe running a business is like delivering an orchestrated performance every day, for years to come) and put forth the basis, the model and pros and cons of the businesses.
Download or read book First 1000 days of Startup written by Sunil Kumar Pathak and published by Notion Press. This book was released on 2020-12-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t you think it would have been great if someone whom you trust could be with you from the very first day of your entrepreneurial journey? Finance is regarded as the lifeblood of business, and believe me, with every passing milestone of your business, you will realize this fact even better. This book shall prove to be a long-term knowledge partner in your growth trajectory. Small and medium businesses (SMEs) always face difficulties, at least, in the initial one to three years to have a full-time finance resource to bounce off your idea, process and vision. This book will always be there as your financial advisor as and when you need it most.
Download or read book The Culture Map INTL ED written by Erin Meyer and published by PublicAffairs. This book was released on 2016-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Download or read book Decoding Generational Differences written by and published by W Stanton Smith. This book was released on with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Execution Isn t Enough written by Claudio Feser and published by John Wiley & Sons. This book was released on 2016-09-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definition of great leadership, backed by ground-breaking research When Execution Isn't Enough examines the essential leadership skills that go beyond simply executing strategies well. It examines the leadership skills that inspire excellence and drive growth. Great leaders think differently, but their secrets, values, and behaviors can't be bottled—or can they? Is leadership so contextual that it defies standardization? In this book, McKinsey's global head of leadership development draws on ground-breaking McKinsey research to uncover 20 distinct leadership traits. All are important, but some make all the difference in inspiring organizations to exceptional results and growth—and a select few create the vast chasm between strong and weak organizations in terms of leadership effectiveness. Structured as a business parable, this book employs a rich cast of corporate characters to illustrate the critical behaviors of inspirational leadership and the outcomes that become possible. Attempting to nail down exactly what makes a leader inspirational is like trying to capture lighting in a bottle, but new McKinsey research has identified the behavioral leadership catalysts that inspire greatness. This book describes the behaviors to inspire that can be learned—to turn a good leader into a great leader. Understand the neuroscience of inspiration Tailor your inspirational approach to different leadership scenarios Initiate an inspiration cascade to influence people at scale The picture of leadership has changed over time. Today's great leaders are authentic, enthusiastic decision-makers with engaging visions, who are quick to communicate and take action. Less than half of all CEOs believe that their training investments will pay off, yet everyone agrees that leadership drives performance—where is the disconnect? It's in the belief that simple leadership behaviors equal results, forgetting that exceptional results only come from inspiration. When Execution Isn't Enough shows you how to attain the missing link of great leadership to bring exceptional results of your organization.
Download or read book The Science of Why written by D. Forbes and published by Springer. This book was released on 2015-07-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Download or read book Decoding the Irrational Consumer written by Darren Bridger and published by Kogan Page Publishers. This book was released on 2015-08-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.
