Download or read book Advertising in the Age of Persuasion written by D. Spring and published by Palgrave Macmillan. This book was released on 2015-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Download or read book Instant Persuasion written by Laurie Puhn and published by Penguin. This book was released on 2006-01-05 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family members, friends, and coworkers. Laurie Puhn cleverly translates complex mediation skills into simple, practical communication rules that readers can easily apply to everyday situations in order to instantly persuade others to listen to, cooperate with, respect, and like them. The rules are revealed through real-life anecdotes that show readers how saying the right words at the right time can convince others to give them what they want. Some Instant Persuasion rules are: - find factual solutions - be a problem solver - disagree without being disagreeable - beware of uncomplimentary compliments - avoid superficial offers Puhn presents readers with a script that will allow them to smoothly implement these rules in everyday life and change the way they communicate forever. Instant Persuasion is an amazing tool that has the power to transform friendships, marriages, and careers.

Download or read book Pride and Prejudice and Zombies Dawn of the Dreadfuls written by Steve Hockensmith and published by Quirk Books. This book was released on 2010-05-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with romance, action, comedy, and an army of shambling corpses, this prequel to the hit mash-up novel will have Jane Austen rolling in her grave—or crawling out of it! Four years before the events of Pride and Prejudice and Zombies, the Bennet sisters are enjoying a peaceful life in the English countryside, reading, gardening, and daydreaming about future husbands—until a funeral at the local parish goes strangely and horribly awry. Suddenly, corpses are springing from the soft earth—and only one family can stop them. As the bodies pile up, Elizabeth Bennet grows from a naive young teenager into a savage slayer of the undead. Along the way, two men vie for her affections: Master Hawksworth is the powerful warrior who trains her to kill, while thoughtful Dr. Keckilpenny seeks to conquer the walking dead using science instead of strength. Will either man win the prize of Elizabeth’s heart? Or will their hearts be feasted upon by hordes of marauding zombies?

Download or read book Power of Persuasion written by Elizabeth Massie and published by Simon Pulse. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buffy investigates the deaths of players on the local school football team.

Download or read book Dawn written by V.C. Andrews and published by Simon and Schuster. This book was released on 2009-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 bestselling author V.C. Andrews (Flowers in the Attic, My Sweet Audrina) the first book in the captivating Cutler series—soon to be a Lifetime limited series! In her fine new Virginia school, Dawn Longchamp feels happy and safe. But nothing is what it seems... Now Dawn and her older brother Jimmy have a chance for a decent, respectable life, and Dawn’s secret, precious hope to study singing can come true. Philip Cutler, the handsomest boy in school, sets Dawn’s heart on fire. She is deeply devoted to her brooding brother; but with Philip, she imagines a lovely dream of romance... Then Dawn’s mother suddenly dies, and her entire world begins to crumble. After a terrible new shock, she is thrust into a different family and an evil web of unspoken sins. Her sweet innocence lost, humiliated and scorned, Dawn is desperate to find Jimmy again and...strip away the wicked lies that will change all their lives forever.

Download or read book Other Worlds Forever Box Set 1 written by E.L. Thorne and published by . This book was released on with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protection at Nightfall Chelsea works at a salon in Bear Canyon Valley. She gets butterflies when Grant's around. But she's got her own baggage. She’s got a secret she’s running away from. Plus, she thinks that Grant would be better off with the local, stunning, curvy, widowed-way-too-early Mae Forester. Grizzly bear shifter Grant Waters wants one woman--Curvy Chelsea O'Reilly. He's wanted her since they met. Except he's worried his secret may be too much for her. It may be what sets her running. Shadow of Seduction Kane Ortiz is a mountain-sized bear shifter who wants to avoid a group of shifters hunting him down. He follows some advice and heads to Bear Canyon Valley hoping to get some help. The last thing he counted on was finding a spitfire with her own secrets. Dawn of Persuasion Kelsey Torrent has only loved one man Guilt pushed her away. Secrets kept her away. She agreed to work for Mae, getting the new B & B ready for a big wedding. She did not agree to work with the man who broke her heart. Bear shifter Teague Navarro has always been a one-woman kind of man. Why did Mae call him to work with the one woman he can’t exchange a civil word with?

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Download or read book The Roots of Persuasion written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-05-31 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically.

Download or read book Persuasive Technology written by B.J. Fogg and published by Morgan Kaufmann. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.

Download or read book 2 in 1 Book 1 The Roots of Persuasion Book 2 Discovering Your Internal Motivation written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Discovering Your Internal Motivation: Unveiling the Secrets of Your Inner Strength Discover a practical and inspiring guide to unravel the secrets of internal motivation and transform your life. This book offers profound insights and effective strategies for cultivating positive relationships, nurturing your mental and emotional health, and finding balance in all areas of life. If you're ready to embark on a journey of self-development and personal discovery, this book is your essential companion to unlock your full potential and live a truly rewarding and meaningful life.

Download or read book 2 in 1 Book 1 The Roots of Persuasion Book 2 Beyond the Limits of the Mind written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Beyond the Limits of the Mind: Unlocking Human Potential for Personal Transformation Explore the limits of your human potential and uncover the secrets to meaningful personal transformation with this inspiring guide. Discover how to cultivate a resilient mindset, overcome obstacles, and achieve your deepest goals. With a practical and insightful approach, this book provides valuable insights and practical tools to guide you on your journey of self-discovery and personal growth. If you are seeking a life of meaning, fulfillment, and wholeness, this book is for you. Transform your life today and embrace the limitless potential that resides within you.

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Download or read book Dawn s Shadow written by Bonnie Williamson and published by Xlibris Corporation. This book was released on 2013-01-14 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffery Mitchell, housed in the North Bay Hospital in a unit for the criminally insane, masterminds a perfect escape after a two-year stint, leaving staff and authorities baffled and outraged. He was the last person the townsfolk would have guessed to be responsible for the murder of his lovely wife and three young children. Jeffery heads westward, landing in the scenic and beautiful city of Calgary, Alberta, injured and requiring medical help. He risks aid at Mercy Hospital, only to have his world thrown into utter chaos by spotting young Dr. Meyers on his way out the door. Could it be her? How? She is dead, his mind screams as he ogles the doctor. Dr. Meyerss organized and ideal life turns upside down by the relentless endeavors of Jeffery stalking and harassing her, and she soon experiences a loss of all that matters to her. Jeffery, astute and able to stay forever a step ahead of the authorities, sends a ripple of fear and uncertainty upon this once-peaceful-and-safe city. The police have their hands full with unsolved crimes as the human carnage mounts around them, most victims being young children. The public screams for justice and answers, but none is forthcoming. The voices in Jeffery Mitchells mind continue to instruct him and encourage him to fulfill his unique mission, beginning with Dr. Meyers. His mind cannot sort through what is real and what is not. Disturbing memories of the long-ago past invade and plague his present, causing confusion and uncertainty. Remaining free is detrimental to him, and he will stop at nothing to be sure this is intact. When Dr. Meyers runs out of options to maintain her peace of mind and physical safety, she transfers to a hospital on the ocean-side city of Vancouver, not realizing her shadow is hot on her trail. The death of Jefferys roommate sets in motion events of revenge as Oliver begins to trail him to avenge his beloved sisters morbid death. D482E Bonie Wiliamson Jeff cannot escape his past any more than he his present, leaving his future uncertain and open for a loss of his most valued treasure, his freedom. After great determination, Oliver locates the murderer of his sweet sister Mariah, with plans of his own. A cabin set in the middle of nowhere awaits Jeffery Mitchell, and new life is breathed into his memories of a brutal and horrific past.

Download or read book The Dawn of Everything written by David Graeber and published by Farrar, Straus and Giroux. This book was released on 2021-11-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A dramatically new understanding of human history, challenging our most fundamental assumptions about social evolution—from the development of agriculture and cities to the origins of the state, democracy, and inequality—and revealing new possibilities for human emancipation. For generations, our remote ancestors have been cast as primitive and childlike—either free and equal innocents, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a conservative reaction to powerful critiques of European society posed by Indigenous observers and intellectuals. Revisiting this encounter has startling implications for how we make sense of human history today, including the origins of farming, property, cities, democracy, slavery, and civilization itself. Drawing on pathbreaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we learn to throw off our conceptual shackles and perceive what’s really there. If humans did not spend 95 percent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of human history may be less set in stone, and more full of playful, hopeful possibilities, than we tend to assume. The Dawn of Everything fundamentally transforms our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society. This is a monumental book of formidable intellectual range, animated by curiosity, moral vision, and a faith in the power of direct action. Includes Black-and-White Illustrations

Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2013-03-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Download or read book Leadership and Women in Statistics written by Amanda L. Golbeck and published by CRC Press. This book was released on 2015-07-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Infuse Leadership into Your Passion for Scientific Research Leadership and Women in Statistics explores the role of statisticians as leaders, with particular attention to women statisticians as leaders. By paying special attention to women's issues, this book provides a clear vision for the future of women as leaders in scientific and