Download or read book Data strategy C mo beneficiarse de un mundo de big data analytics e internet de las cosas written by Bernard Marr and published by Ecoe Ediciones. This book was released on 2018-01-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navegar por internet (realizar búsquedas, leer artículos, enviar un correo), pagar con tarjeta de crédito e incluso caminar (si se lleva el celular) deja una huella digital, de modo que se genera una gran y diversa cantidad de información –anteriormente esta información estaba contenida en bases de datos físicas–, lo cual le permitirá a los diferentes tipos de negocios mejorar el rendimiento empresarial. Sin embargo menos del 0,5% de estos datos es analizado y utilizado por los gerentes y directivos empresariales. El libro es una guía para la creación de una estrategia que aproveche el Big Data, Analytics y el Internet of Things. Explica cómo identificar las necesidades de adquirir datos estratégicos, cómo recopilarlos y cómo convertirlos en proyectos gerenciales que optimicen la toma de decisiones, a fin de obtener una ventaja competitiva en el mercado. Además resalta la importancia de tener la tecnología adecuada para manejar los datos y las características de un sistema de seguridad eficaz.

Download or read book DATA STRATEGY written by and published by . This book was released on with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Data Strategy written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

Download or read book Data Strategy written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2021-10-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Download or read book Data strategy como beneficiarse de un mundo de big data analytics e internet de las cosas written by Bernard Marr and published by . This book was released on 2018 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Big Data and The Internet of Things written by Robert Stackowiak and published by Apress. This book was released on 2015-05-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Information Architecture for a New Age: Big Data and The Internet of Things, provides guidance in designing an information architecture to accommodate increasingly large amounts of data, massively large amounts of data, not only from traditional sources, but also from novel sources such everyday objects that are fast becoming wired into global Internet. No business can afford to be caught out by missing the value to be mined from the increasingly large amounts of available data generated by everyday devices. The text provides background as to how analytical solutions and enterprise architecture methodologies and concepts have evolved (including the roles of data warehouses, business intelligence tools, predictive analytics, data discovery, Big Data, and the impact of the Internet of Things). Then you’re taken through a series of steps by which to define a future state architecture and create a plan for how to reach that future state. Enterprise Information Architecture for a New Age: Big Data and The Internet of Things helps you gain an understanding of the following: Implications of Big Data from a variety of new data sources (including data from sensors that are part of the Internet of Things) upon an information architecture How establishing a vision for data usage by defining a roadmap that aligns IT with line-of-business needs is a key early step The importance and details of taking a step-by-step approach when dealing with shifting business challenges and changing technology capabilities How to mitigate risk when evaluating existing infrastructure and designing and deploying new infrastructure Enterprise Information Architecture for a New Age: Big Data and The Internet of Things combines practical advice with technical considerations. Author Robert Stackowiak and his team are recognized worldwide for their expertise in large data solutions, including analytics. Don’t miss your chance to read this book and gain the benefit of their advice as you look forward in thinking through your own choices and designing your own architecture to accommodate the burgeoning explosion in data that can be analyzed and converted into valuable information to drive your business forward toward success.

Download or read book Big Data and Internet of Things A Roadmap for Smart Environments written by Nik Bessis and published by Springer. This book was released on 2014-03-11 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents current progress on challenges related to Big Data management by focusing on the particular challenges associated with context-aware data-intensive applications and services. The book is a state-of-the-art reference discussing progress made, as well as prompting future directions on the theories, practices, standards and strategies that are related to the emerging computational technologies and their association with supporting the Internet of Things advanced functioning for organizational settings including both business and e-science. Apart from inter-operable and inter-cooperative aspects, the book deals with a notable opportunity namely, the current trend in which a collectively shared and generated content is emerged from Internet end-users. Specifically, the book presents advances on managing and exploiting the vast size of data generated from within the smart environment (i.e. smart cities) towards an integrated, collective intelligence approach. The book also presents methods and practices to improve large storage infrastructures in response to increasing demands of the data intensive applications. The book contains 19 self-contained chapters that were very carefully selected based on peer review by at least two expert and independent reviewers and is organized into the three sections reflecting the general themes of interest to the IoT and Big Data communities: Section I: Foundations and Principles Section II: Advanced Models and Architectures Section III: Advanced Applications and Future Trends The book is intended for researchers interested in joining interdisciplinary and transdisciplinary works in the areas of Smart Environments, Internet of Things and various computational technologies for the purpose of an integrated collective computational intelligence approach into the Big Data era.

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Download or read book Analytics and Dynamic Customer Strategy written by John F. Tanner, Jr. and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Download or read book Big Data Science Analytics written by Arshdeep Bahga and published by Vpt. This book was released on 2016-04-15 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in the dawn of what has been termed as the "Fourth Industrial Revolution," which is marked through the emergence of "cyber-physical systems" where software interfaces seamlessly over networks with physical systems, such as sensors, smartphones, vehicles, power grids or buildings, to create a new world of Internet of Things (IoT). Data and information are fuel of this new age where powerful analytics algorithms burn this fuel to generate decisions that are expected to create a smarter and more efficient world for all of us to live in. This new area of technology has been defined as Big Data Science and Analytics, and the industrial and academic communities are realizing this as a competitive technology that can generate significant new wealth and opportunity. Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. Big data science and analytics deals with collection, storage, processing and analysis of massive-scale data. Industry surveys, by Gartner and e-Skills, for instance, predict that there will be over 2 million job openings for engineers and scientists trained in the area of data science and analytics alone, and that the job market is in this area is growing at a 150 percent year-over-year growth rate. We have written this textbook, as part of our expanding "A Hands-On Approach"(TM) series, to meet this need at colleges and universities, and also for big data service providers who may be interested in offering a broader perspective of this emerging field to accompany their customer and developer training programs. The typical reader is expected to have completed a couple of courses in programming using traditional high-level languages at the college-level, and is either a senior or a beginning graduate student in one of the science, technology, engineering or mathematics (STEM) fields. An accompanying website for this book contains additional support for instruction and learning (www.big-data-analytics-book.com) The book is organized into three main parts, comprising a total of twelve chapters. Part I provides an introduction to big data, applications of big data, and big data science and analytics patterns and architectures. A novel data science and analytics application system design methodology is proposed and its realization through use of open-source big data frameworks is described. This methodology describes big data analytics applications as realization of the proposed Alpha, Beta, Gamma and Delta models, that comprise tools and frameworks for collecting and ingesting data from various sources into the big data analytics infrastructure, distributed filesystems and non-relational (NoSQL) databases for data storage, and processing frameworks for batch and real-time analytics. This new methodology forms the pedagogical foundation of this book. Part II introduces the reader to various tools and frameworks for big data analytics, and the architectural and programming aspects of these frameworks, with examples in Python. We describe Publish-Subscribe messaging frameworks (Kafka & Kinesis), Source-Sink connectors (Flume), Database Connectors (Sqoop), Messaging Queues (RabbitMQ, ZeroMQ, RestMQ, Amazon SQS) and custom REST, WebSocket and MQTT-based connectors. The reader is introduced to data storage, batch and real-time analysis, and interactive querying frameworks including HDFS, Hadoop, MapReduce, YARN, Pig, Oozie, Spark, Solr, HBase, Storm, Spark Streaming, Spark SQL, Hive, Amazon Redshift and Google BigQuery. Also described are serving databases (MySQL, Amazon DynamoDB, Cassandra, MongoDB) and the Django Python web framework. Part III introduces the reader to various machine learning algorithms with examples using the Spark MLlib and H2O frameworks, and visualizations using frameworks such as Lightning, Pygal and Seaborn.

Download or read book Big Data written by Bill Schmarzo and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Download or read book Big Data Analytics A Management Perspective written by Francesco Corea and published by Springer. This book was released on 2016-05-24 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data. Common myths about big data will be explained, and a series of different strategic approaches will be provided. By browsing the book, it will be possible to learn how to implement a big data strategy and how to use a maturity framework to monitor the progress of the data science team, as well as how to move forward from one stage to the next. Crucial challenges related to big data will be discussed, where some of them are more general - such as ethics, privacy, and ownership – while others concern more specific business situations (e.g., initial public offering, growth strategies, etc.). The important matter of selecting the right skills and people for an effective team will be extensively explained, and practical ways to recognize them and understanding their personalities will be provided. Finally, few relevant technological future trends will be acknowledged (i.e., IoT, Artificial intelligence, blockchain, etc.), especially for their close relation with the increasing amount of data and our ability to analyse them faster and more effectively.

Download or read book Big Data Management written by Peter Ghavami and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While open source solutions to store big data, like Hadoop, offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Big Data Management discusses numerous policies, strategies and recipes for managing big data. It addresses data security, privacy, controls and life cycle management offering modern principles and open source architectures for successful governance of big data. The author has collected best practices from the world’s leading organizations that have successfully implemented big data platforms. The topics discussed cover the entire data management life cycle, data quality, data stewardship, regulatory considerations, data council, architectural and operational models are presented for successful management of big data. The book is a must-read for data scientists, data engineers and corporate leaders who are implementing big data platforms in their organizations.

Download or read book Big Data War written by Patrick H. Park and published by Business Expert Press. This book was released on 2016-08-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The author, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies. Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author’s knowhow from direct and indirect experiences is condensed. How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, Google in search, expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book.

Download or read book Big Data Analytics written by Bernd Heesen and published by Prescient Gmbh. This book was released on 2016-11-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our future is changing radically as we speak. The machine age is on its way and digitalization, automated machine learning and decision making based on Big Data Analytics is transforming the reality of our private and business lifes. This book will explain how you can benefit from new opportunities and avoid the risk of being replaced as an individual and organization. You cannot avoid digitalization, so it is now on you to decide if you will be part of this journey or be left behind. Content: - Value of Big Data - How Big Data revolutionizes strategy execution - Architecture for Big Data Analytics: Framework and Value Lifecycle - Solutions for Big Data Analytics: Descriptive, Predictive and Prescriptive Analytics, Data Mining and Text Mining, Data Visualization, Tools - Real world use cases for Big Data Analytics: Big Data in merchandising, How Big Data helps a bus company, Utilizing digital media at Piano, Manufacturing intelligence at Villeroy & Boch, Big Data for the Public Distribution System in Tamil Nadu. Additional information and videos available at www.prescient.pro

Download or read book The Big Data Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.