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Book Data Storytelling with Google Looker Studio

Download or read book Data Storytelling with Google Looker Studio written by Sireesha Pulipati and published by Packt Publishing Ltd. This book was released on 2022-10-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.

Book Data Storytelling with Google Data Studio

Download or read book Data Storytelling with Google Data Studio written by Sireesha Pulipati and published by Packt Publishing. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Google Data Studio to aid data-driven decision making Key Features: Gain a solid understanding of data visualization principles and learn to apply them effectively Get to grips with the concepts and features of Data Studio to create powerful data stories Explore the end-to-end process of building dashboards with the help of practical examples Book Description: Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Google Data Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Google Data Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Data Studio - from basic to advanced - and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Data Studio. What You Will Learn: Understand what storytelling with data means, and explore its various forms Discover the 3D approach to building dashboards - determine, design, and develop Test common data visualization pitfalls and learn how to mitigate them Get up and running with Data Studio and leverage it to explore and visualize data Explore the advanced features of Data Studio with examples Become well-versed in the step-by-step process of the 3D approach using practical examples Measure and monitor the usage patterns of your Data Studio reports Who this book is for: If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Google Data Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Data Studio as well as a refresher of core dashboarding concepts.

Book Storytelling with Data

    Book Details:
  • Author : Cole Nussbaumer Knaflic
  • Publisher : John Wiley & Sons
  • Release : 2015-10-09
  • ISBN : 1119002265
  • Pages : 284 pages

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Book Hands On With Google Data Studio

Download or read book Hands On With Google Data Studio written by Lee Hurst and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

Book Data Storytelling with Google Looker Studio

Download or read book Data Storytelling with Google Looker Studio written by Sireesha Pulipati and published by Packt Publishing Ltd. This book was released on 2022-10-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.

Book Data Driven Storytelling

Download or read book Data Driven Storytelling written by Nathalie Henry Riche and published by CRC Press. This book was released on 2018-03-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.

Book Effective Data Storytelling

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Book Storytelling with Data

    Book Details:
  • Author : Cole Nussbaumer Knaflic
  • Publisher : John Wiley & Sons
  • Release : 2019-10-09
  • ISBN : 111962150X
  • Pages : 561 pages

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2019-10-09 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!

Book Visual Data Storytelling with Tableau

Download or read book Visual Data Storytelling with Tableau written by Lindy Ryan and published by Addison-Wesley Professional. This book was released on 2018-04-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool! Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative. You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it. Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the tools: you’ll learn to craft data stories that make an immediate impact--and inspire action. Learn how to: • Craft more powerful stories by blending data science, genre, and visual design • Ask the right questions upfront to plan data collection and analysis • Build storyboards and choose charts based on your message and audience • Direct audience attention to the points that matter most • Showcase your data stories in high-impact presentations • Integrate Tableau storytelling throughout your business communication • Explore case studies that show what to do--and what not to do • Discover visualization best practices, tricks, and hacks you can use with any tool • Includes coverage up through Tableau 10

Book Google Data Studio for Beginners

Download or read book Google Data Studio for Beginners written by Grant Kemp and published by . This book was released on 2021 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. Authors Grant Kemp and Gerry White begin by walking you through simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you gain the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Advanced features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don't want to miss this essential guide for excelling in it.

Book Big Data for beginners

Download or read book Big Data for beginners written by Cybellium Ltd and published by Cybellium Ltd. This book was released on 2023-09-26 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Big Data Analytics in the Modern World Are you ready to dive into the fascinating world of big data analytics? "Big Data for Beginners" is your essential guide to understanding and harnessing the potential of big data in the modern era. Whether you're new to the concept or looking to expand your knowledge, this comprehensive book equips you with the foundational knowledge and tools to navigate the complexities of big data and make informed decisions. Key Features: 1. Introduction to Big Data: Dive deep into the fundamental concepts of big data, from its definition to its significance in today's data-driven landscape. Build a strong foundation that empowers you to navigate the vast world of big data. 2. Understanding Data Sources: Navigate the diverse sources of big data, including structured, semi-structured, and unstructured data. Learn how to gather, process, and manage data from various sources to extract valuable insights. 3. Big Data Technologies: Discover the technologies that power big data analytics. Explore tools like Hadoop, Spark, and NoSQL databases, understanding their role in processing and analyzing massive datasets. 4. Data Storage and Processing: Master the art of storing and processing big data effectively. Learn about distributed file systems, data warehouses, and batch and real-time processing to ensure scalability and efficiency. 5. Data Analysis and Visualization: Uncover strategies for analyzing and visualizing big data. Explore techniques for data exploration, pattern recognition, and creating compelling visual representations that convey insights effectively. 6. Machine Learning and Predictive Analytics: Delve into the world of machine learning and predictive analytics using big data. Learn how to build models that make accurate predictions and informed decisions based on massive datasets. 7. Big Data Security and Privacy: Explore the challenges of securing and preserving privacy in the realm of big data. Learn how to implement encryption, access controls, and anonymization techniques to protect sensitive information. 8. Real-World Applications: Discover the myriad applications of big data across industries. From healthcare to finance, retail to marketing, explore how big data is transforming business operations and decision-making. 9. Challenges and Future Trends: Gain insights into the challenges posed by big data, such as data quality and scalability issues. Explore the future trends and advancements that are shaping the evolution of big data analytics. 10. Ethical Considerations: Delve into the ethical considerations surrounding big data. Learn about responsible data usage, addressing bias, and maintaining transparency in the collection and analysis of data. Who This Book Is For: "Big Data for Beginners" is an indispensable resource for individuals, students, professionals, and enthusiasts who are eager to grasp the fundamentals of big data analytics. Whether you're a beginner curious about the world of data or an experienced professional seeking to enhance your skills, this book will guide you through the intricacies and empower you to harness the potential of big data.

Book The Data Storytelling Workbook

Download or read book The Data Storytelling Workbook written by Anna Feigenbaum and published by Routledge. This book was released on 2020-03-10 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories. Drawing on cross-disciplinary research and first-hand accounts of projects ranging from public health to housing justice, The Data Storytelling Workbook introduces key concepts, challenges and problem-solving strategies in the emerging field of data storytelling. Filled with practical exercises and activities, the workbook offers interactive training materials that can be used for teaching and professional development. By approaching both ‘data’ and ‘storytelling’ in a broad sense, the book combines theory and practice around real-world data storytelling scenarios, offering critical reflection alongside practical and creative solutions to challenges in the data storytelling process, from tracking down hard to find information, to the ethics of visualising difficult subjects like death and human rights.

Book Storytelling in Presentations For Dummies

Download or read book Storytelling in Presentations For Dummies written by Sheryl Lindsell-Roberts and published by John Wiley & Sons. This book was released on 2023-09-26 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to influence audiences with storyopia: Stories that take them on a journey from what is to what could be: Storytelling in Presentations For Dummies shows you how to develop and deliver a presentation through storytelling, keeping audience interested, and most importantly, making them heroes that take action towards change. You’ll learn how to cull stories from your own experiences, and before you know it, you’ll have more stories than Aesop has fables. You’ll learn about the latest presentation software, so you can integrate visuals into your presentations and avoid the dreaded “Death by PowerPoint.” You’ll also learn how to deal with challenging on-the-spot situations, deliver investor pitches and executive briefs, and present a paper at a conference. Additionally, find out how to deliver someone else’s content and make it your own. This book will help you level up anywhere you need to present information by mastering the art of savvy presentations—the most effective business communications tools of our time. Identify experiences that can be molded into stories that drive change. Prepare powerful openings to hook your audience right away whether delivering in person, online, or hybrid Have your audience get the most from your presentation with an effective call to action Prepare a storyboard, which is like a frame-by-frame roadmap, that will mesh together what you’ll show and what you’ll tell Leverage software like Canva, Prezi, and Storyboarder to tie your presentation together Enjoy the colorful 8-page mini-booklet, “Storytelling to Storyboarding” This Dummies guide is perfect for any professional who needs to present, and at some time all professionals do. It’s also for entrepreneurs who want to build community and grow their business, in addition to students who want to wow teachers and classmates.

Book Data Storytelling  agile planning for insight driven communication

Download or read book Data Storytelling agile planning for insight driven communication written by STÉFANO CARNEVALLI and published by Independently published . This book was released on 2023-11-21 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This quick guide brings the agile planning methodology used by the data storyteller, Stéfano Carnevallli. to develop presentations that meet the objectives of the target audience in the corporate environment. Using these techniques for more than 5 years in several works, the author developed a way to see the whole project in three stages: Data Storytelling Canvas, Hero's Journey and Storyboard, focusing on obtaining insights and mainly indicating practical actions from the data. In this publication, Stefano Carnevalli presents the step-by-step guide that helps to promote a dialogue in the team about the objectives sought in relation to data analysis. In many cases, the time wasted in analyzing what is not important for the goal brings frustration and wasted hours of work. Minimizing this time and being more assertive in delivering presentations with data or even in reports, optimizes resources and increases the data skills of the professionals in the team. The proven approach makes it easy to analyze useful data into a compelling narrative that indicates the next steps, contributing to the company's data-driven culture. This book helps you, consultant, executive, entrepreneur, business developer, analysts, researcher, or anyone who needs to present data in work meetings, where most of the time development needs to be done in less than 24 hours. Data Storytelling, agile planning for insight-driven communication, is a valuable resource of common creatively licensed techniques and tools that make it possible to better present your results in work meetings. In this quick-to-read guide, you'll find a step-by-step guide to quickly planning your data stories. Here's what you'll find in the book: How to use the Data Storytelling Canvas Organize the sequence of the data story presentation using the Hero's Journey. Create draft templates to discuss and delegate development tasks for presentations, reports, or data dashboards At the end of the book some examples of planning with the frames filled in.

Book Data Storytelling in Marketing

Download or read book Data Storytelling in Marketing written by Caroline Florence and published by Kogan Page Publishers. This book was released on 2024-06-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

Book Storytelling With Data

Download or read book Storytelling With Data written by Hans-Wilhelm Eckert and published by Springer Nature. This book was released on 2022-10-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.

Book HR ANALYTICS

    Book Details:
  • Author : GUPTA, DEEPA
  • Publisher : PHI Learning Pvt. Ltd.
  • Release : 2024-03-08
  • ISBN : 8119364562
  • Pages : 406 pages

Download or read book HR ANALYTICS written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2024-03-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of various aspects of HR analytics. It delves into important definitions, the significance of HR analytics, methods of data collection and management, as well as specific areas such as recruitment analytics, performance management analytics, employee engagement analytics, and diversity, equity and inclusion (DEI) analytics. The book also explores ethical considerations, implementation strategies, and the role of HR analytics in workforce planning, succession planning, and employee wellness. Additionally, it discusses monitoring the impact of interventions and offers insights into the future of HR analytics. Besides, it offers a range of practical tools and templates for various applications. KEY FEATURES • Comprehensive coverage: Covers a wide range of topics related to HR analytics from the basics to more specialized areas. • Diverse tools and techniques: Includes discussions on various data analysis techniques, such as predictive analytics, machine learning, and statistical modelling. • Practical templates and forms: Inclusion of templates and forms, such as employee attitude surveys and KPI dashboards, make this book more hands-on and practical. • Ethical and legal considerations: Focusses on ethics and compliance/legal considerations for the evolving landscape of HR analytics. • Future-oriented content: Discusses on the future of HR analytics and emerging trends is a dimension of forward-looking. • Agile HR analytics: Includes Agile HR Analytics as an emerging trend. • Staying updated: Acknowledges the importance of staying updated on HR analytics trends. • Clarity and accessibility: Presents a clear, accessible, and engaging text making the book reader-friendly. • The book primarily intended to the students of business schools is equally valuable to the professionals in the field. For instructor’s resources, visit https://www.phindia.com/HR_ analytics_deepa_mukul_partha TARGET AUDIENCE • MBA — HR • Data Analytics and HR Professionals