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Book Data Storytelling and Translation

Download or read book Data Storytelling and Translation written by David Mathias and published by Stylus Publishing, LLC. This book was released on 2023-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, data is the new currency. However, amassing heaps of data means nothing if it doesn't lead to actionable insights. It's not enough to just present numbers; to truly resonate with an audience, data needs a narrative. Data Storytelling and Translation bridges the chasm between numbers and narratives. Learn the intricacies of translating raw data into compelling stories that captivate, inform, and inspire action. The book covers proven frameworks for converting data into compelling narratives, strategies to tailor data stories to different audiences, techniques to avoid common pitfalls and biases in data representation, the balance between aesthetics and accuracy in data visualization, and uses real-world case studies illustrating the power of effective data storytelling. Whether you're a data scientist, business analyst, student or a decision-maker, this book offers the tools to articulate the true value of your data. FEATURES: Covers topics such as translating metrics, identifying your audience, designing your data story, and more Combines the topics of data translating and data storytelling into a single forum that are critical to effective data presentations Includes companion files for both educators and team leaders with slides and videos

Book Making Numbers Count

Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Book Storytelling with Data

    Book Details:
  • Author : Cole Nussbaumer Knaflic
  • Publisher : John Wiley & Sons
  • Release : 2015-10-09
  • ISBN : 1119002265
  • Pages : 284 pages

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Book Visual Data Storytelling with Tableau

Download or read book Visual Data Storytelling with Tableau written by Lindy Ryan and published by Addison-Wesley Professional. This book was released on 2018-04-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool! Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative. You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it. Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the tools: you’ll learn to craft data stories that make an immediate impact--and inspire action. Learn how to: • Craft more powerful stories by blending data science, genre, and visual design • Ask the right questions upfront to plan data collection and analysis • Build storyboards and choose charts based on your message and audience • Direct audience attention to the points that matter most • Showcase your data stories in high-impact presentations • Integrate Tableau storytelling throughout your business communication • Explore case studies that show what to do--and what not to do • Discover visualization best practices, tricks, and hacks you can use with any tool • Includes coverage up through Tableau 10

Book Storytelling with Data

    Book Details:
  • Author : Cole Nussbaumer Knaflic
  • Publisher : John Wiley & Sons
  • Release : 2015-11-02
  • ISBN : 1119002257
  • Pages : 292 pages

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Book The Data Storytelling Workbook

Download or read book The Data Storytelling Workbook written by Anna Feigenbaum and published by Routledge. This book was released on 2020-03-10 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories. Drawing on cross-disciplinary research and first-hand accounts of projects ranging from public health to housing justice, The Data Storytelling Workbook introduces key concepts, challenges and problem-solving strategies in the emerging field of data storytelling. Filled with practical exercises and activities, the workbook offers interactive training materials that can be used for teaching and professional development. By approaching both ‘data’ and ‘storytelling’ in a broad sense, the book combines theory and practice around real-world data storytelling scenarios, offering critical reflection alongside practical and creative solutions to challenges in the data storytelling process, from tracking down hard to find information, to the ethics of visualising difficult subjects like death and human rights.

Book Data Driven Storytelling

Download or read book Data Driven Storytelling written by Nathalie Henry Riche and published by CRC Press. This book was released on 2018-03-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.

Book The Handbook of Creative Data Analysis

Download or read book The Handbook of Creative Data Analysis written by Helen Kara and published by Policy Press. This book was released on 2024-09-11 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative research methods for data generation have expanded over recent decades and researchers are eager to take a creative approach to data analysis. It is challenging to bring creativity into data analysis while retaining a systematic, rigorous and ethical approach. Written by experts in the field, this handbook addresses these challenges. The chapters adapt analytical techniques in creative ways for novice and expert researchers. Existing and novel methods from analysis of quantitative data to embodied, performative, visual, written, arts-based and collaborative analysis are featured with transferable case examples across disciplines. This collection offers a definitive practical guide to creative data analysis.

Book Effective Data Storytelling

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Book Effective Data Storytelling

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Book Data Storytelling in Marketing

Download or read book Data Storytelling in Marketing written by Caroline Florence and published by Kogan Page Publishers. This book was released on 2024-06-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

Book Demystifying Large Language Models

Download or read book Demystifying Large Language Models written by James Chen and published by James Chen. This book was released on 2024-04-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide aiming to demystify the world of transformers -- the architecture that powers Large Language Models (LLMs) like GPT and BERT. From PyTorch basics and mathematical foundations to implementing a Transformer from scratch, you'll gain a deep understanding of the inner workings of these models. That's just the beginning. Get ready to dive into the realm of pre-training your own Transformer from scratch, unlocking the power of transfer learning to fine-tune LLMs for your specific use cases, exploring advanced techniques like PEFT (Prompting for Efficient Fine-Tuning) and LoRA (Low-Rank Adaptation) for fine-tuning, as well as RLHF (Reinforcement Learning with Human Feedback) for detoxifying LLMs to make them aligned with human values and ethical norms. Step into the deployment of LLMs, delivering these state-of-the-art language models into the real-world, whether integrating them into cloud platforms or optimizing them for edge devices, this section ensures you're equipped with the know-how to bring your AI solutions to life. Whether you're a seasoned AI practitioner, a data scientist, or a curious developer eager to advance your knowledge on the powerful LLMs, this book is your ultimate guide to mastering these cutting-edge models. By translating convoluted concepts into understandable explanations and offering a practical hands-on approach, this treasure trove of knowledge is invaluable to both aspiring beginners and seasoned professionals. Table of Contents 1. INTRODUCTION 1.1 What is AI, ML, DL, Generative AI and Large Language Model 1.2 Lifecycle of Large Language Models 1.3 Whom This Book Is For 1.4 How This Book Is Organized 1.5 Source Code and Resources 2. PYTORCH BASICS AND MATH FUNDAMENTALS 2.1 Tensor and Vector 2.2 Tensor and Matrix 2.3 Dot Product 2.4 Softmax 2.5 Cross Entropy 2.6 GPU Support 2.7 Linear Transformation 2.8 Embedding 2.9 Neural Network 2.10 Bigram and N-gram Models 2.11 Greedy, Random Sampling and Beam 2.12 Rank of Matrices 2.13 Singular Value Decomposition (SVD) 2.14 Conclusion 3. TRANSFORMER 3.1 Dataset and Tokenization 3.2 Embedding 3.3 Positional Encoding 3.4 Layer Normalization 3.5 Feed Forward 3.6 Scaled Dot-Product Attention 3.7 Mask 3.8 Multi-Head Attention 3.9 Encoder Layer and Encoder 3.10 Decoder Layer and Decoder 3.11 Transformer 3.12 Training 3.13 Inference 3.14 Conclusion 4. PRE-TRAINING 4.1 Machine Translation 4.2 Dataset and Tokenization 4.3 Load Data in Batch 4.4 Pre-Training nn.Transformer Model 4.5 Inference 4.6 Popular Large Language Models 4.7 Computational Resources 4.8 Prompt Engineering and In-context Learning (ICL) 4.9 Prompt Engineering on FLAN-T5 4.10 Pipelines 4.11 Conclusion 5. FINE-TUNING 5.1 Fine-Tuning 5.2 Parameter Efficient Fine-tuning (PEFT) 5.3 Low-Rank Adaptation (LoRA) 5.4 Adapter 5.5 Prompt Tuning 5.6 Evaluation 5.7 Reinforcement Learning 5.8 Reinforcement Learning Human Feedback (RLHF) 5.9 Implementation of RLHF 5.10 Conclusion 6. DEPLOYMENT OF LLMS 6.1 Challenges and Considerations 6.2 Pre-Deployment Optimization 6.3 Security and Privacy 6.4 Deployment Architectures 6.5 Scalability and Load Balancing 6.6 Compliance and Ethics Review 6.7 Model Versioning and Updates 6.8 LLM-Powered Applications 6.9 Vector Database 6.10 LangChain 6.11 Chatbot, Example of LLM-Powered Application 6.12 WebUI, Example of LLM-Power Application 6.13 Future Trends and Challenges 6.14 Conclusion REFERENCES ABOUT THE AUTHOR

Book Data Storytelling

Download or read book Data Storytelling written by Escuela StoryEmotion and published by Escuela StoryEmotion. This book was released on 2021-11-28 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los datos, gráficas e información que requiere de análisis no es algo para ignorar. En el sector empresarial, los datos son útiles para llevar a cabo la toma de decisiones, como qué aspectos hay que cambiar o mejorar, cuáles son las mejores estrategias, cómo ha sido el crecimiento del negocio en los mercados, etc. Para la sociedad, el análisis de datos es importante para poder comprender el entorno y cómo actúa y se desarrolla. Los datos son importantes para explicar un sinfín de cosas. Sin embargo, una de las desventajas que suelen dar estas informaciones es la dificultad para entenderlas. La ciencia de los datos, además, es imprescindible para sacar conclusiones y buscar una respuesta, cambio o mejora en alguna área. Pero para comunicar y llevar a cabo una estrategia y lograr así que los informes y gráficos puedan ser comprendidos por la audiencia, buscando una acción positiva por su parte, es necesario que estos sean capaces de entenderlos. La mejor manera para hacer de los datos un camino comprensible y que logren los objetivos esperados va de la mano del Data Storytelling. La fama y capacidades del Storytelling han logrado cosas increíbles en el público y para las marcas de hoy día. Conectar a través de las emociones y generar respuestas mediante la humanización de la información. En este ebook descubrirás qué es el Data Storytelling, por qué es tan importante hoy en día y cómo crear tus propias historias a través de los datos. ¡Quiero este ebook y todo lo que incluye!

Book The Power of Data Storytelling

Download or read book The Power of Data Storytelling written by Sejal Vora and published by . This book was released on 2019 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-of-its-kind book on data story telling set in the Indian context by an Indian author. The Power of Data Storytelling is a book that aims to solve the classic dilemma ofHow do I make company data interesting and present it in the form of a great data story for today's time-crunched professionals. The book focuses on various methods of converting dry facts and figures into interesting characters, events and relaying them in the form of a story to enable company's decision-making. The book covers all data story related aspectsart of storytelling, building, writing and visualizing. The book reflects practical corporate examples from varied fields and how data storytelling enabled the decision-making process. It does not require knowledge of sophisticated tools and introduces new, simple and application-oriented methods at every stage to take data storytelling forward. The book has wide application across industries and organizations with data sets that are big and small. It has explanatory written and visual examples at every discussion which makes it less theoretical and more practically applicable.

Book Leading Projects with Data

Download or read book Leading Projects with Data written by Marcus Glowasz and published by Marcus Glowasz. This book was released on 2022-12-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of data and analytics significantly improves project performance, but it requires a cultural foundation that connects and engages people, enables evidence-based thinking and facilitates new capabilities. In an era of rapid change and an ever-increasing flow of information, data is a highly-valued asset. Organizations are transforming business areas into data-driven practices to make better and faster decisions and respond accurately to fast-changing market behaviors and demands. The project management domain cannot afford to be left behind. Old practices will not serve the sector in the twenty-first century. That means project delivery functions must embrace new and innovative ways to deliver change. In this book, Marcus Glowasz argues the urgent need to employ data and analytics for improved project performance. Leading Projects with Data is full of actionable insights to drive the behaviors and culture shifts necessary to ensure a successful transition to data-informed project delivery practices. A thriving practice needs people with the mindset to collaborate across boundaries, learn from failure, adapt to a new normal of frequent disruption and change, and value knowledge. Diversity, transparency, and critical thinking are key drivers in the new world of project management. The future is here. Embrace it.

Book Non professional Interpreting and Translation

Download or read book Non professional Interpreting and Translation written by Rachele Antonini and published by John Benjamins Publishing Company. This book was released on 2017-06-15 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the light of recent waves of mass immigration, non-professional interpreting and translation (NPIT) is spreading at an unprecedented pace. While as recently as the late 20th century much of the field was a largely uncharted territory, the current proportions of NPIT suggest that the phenomenon is here to stay and needs to be studied with all due academic rigour. This collection of essays is the first systematic attempt at looking at NPIT in a scholarly and at the same time pragmatic way. Offering multiple methods and perspectives, and covering the diverse contexts in which NPIT takes place, the volume is a welcome turn in an all too often polarized debate in both academic and practitioner circles.

Book Data Storytelling A Complete Guide   2020 Edition

Download or read book Data Storytelling A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-02-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the future of the field in terms of new and expanding opportunities? Does it align to the corporate operating plan and strategic business direction? What happens to a language when it is dying? Have you taken inventory of all your data sources and identified owners or points of contact? What things are important or have meaning to you? This premium Data Storytelling self-assessment will make you the principal Data Storytelling domain assessor by revealing just what you need to know to be fluent and ready for any Data Storytelling challenge. How do I reduce the effort in the Data Storytelling work to be done to get problems solved? How can I ensure that plans of action include every Data Storytelling task and that every Data Storytelling outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Storytelling costs are low? How can I deliver tailored Data Storytelling advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Storytelling essentials are covered, from every angle: the Data Storytelling self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Storytelling outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Storytelling practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Storytelling are maximized with professional results. Your purchase includes access details to the Data Storytelling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Storytelling Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.