Download or read book Data Analysis for Social Science and Marketing Research Using Python written by Manoj Morais and published by Createspace Independent Publishing Platform. This book was released on 2016-05-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written for researchers in social science and marketing field, especially for those with little or no knowledge in computer programming. Data analytics has become part and parcel in the contemporary technologically fast paced world. We have amazing tools and software that allow us to analyse data available in various formats. However, most of the popular paid software and packages for data analysis is not affordable or not even accessible for the students, researchers. This is true in the case of many NGOs and agencies how are involved in community based research in developing countries. We have popular open source platforms and tools such as R and Python for data analysis. This book makes use of Python because of its simplicity, adaptability, broader scope and greater potential in advanced data mining and text mining contexts. We found it as a need to educate and train the researchers from social science and marketing research background, so that they could make use of Python, a promising tool to meet simple to extremely complex data analyses needs free of cost. The learnings from this book will not only help them in doing their conventional data analyses but also enable them to pursue advanced knowledge in machine learning algorithms, text analytics and other new generation techniques with the support of freely accessible open source platforms. Since the objective of the book is to educate the researchers with no programming background, we have made every effort to give hands-on experience in learning some basic coding in Python, which is sufficient for the readers to follow the book. The step-by-step procedure to do various data processing and analysis described in this book will make it easy for the users. Apart from that, we have tried our level best to give explanations on specific codes and how they perform to get us the desired output. We also request you to give you valuable comments and suggestions on the book, via our blog, so that we could improve the same in the upcoming volumes. We commit ourselves to providing explanations to the readers' questions related to the codes and analysis provided in this book. The book specifically deals with data sets of row and column format, as the general format commonly used in social science research, which most of the researchers are familiar with. So we do not work with arrays and dictionaries, except in one or two occasions (only to make you familiar with that) instead prefer to make use of Excel data and pandas data frame. The book consists of thirteen chapters. The first chapter gives an introduction to Python and its relevance and scope in contemporary data analysis contexts. Ch. 2 teaches the basics and Python coding, Ch. 3-7, provide a step-by-step narration of how to enter data, process it, preliminary analysis and data cleaning with the help of Python, Ch.8-9, present data visualizations and narration techniques using Python; Ch.10.demonstrate how Python can use for statistical analysis. The remaining chapters are focusing on giving more real life situations in data analysis and the practical solutions to handle them. The exercises provided in the book are similar to real analysis situations, and that will help the reader for an easy transition to the data analyst jobs. The authors have taken utmost care identifying and providing solutions to all practical difficulties the readers may face while using Python for data analysis purpose. The authors have developed a series of codes and have incorporated them to make data processing and analysis convenient and easy for the researchers. The self-learning materials given in this book will help social science and marketing researchers to deepen their understanding of various steps in data processing and analyses and to gain advanced skills in using Python for this purpose.

Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Download or read book Data Science for Marketing Analytics written by Mirza Rahim Baig and published by Packt Publishing Ltd. This book was released on 2021-09-07 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Download or read book From Social Science to Data Science written by Bernie Hogan and published by SAGE. This book was released on 2022-11-23 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Social Science to Data Science is a fundamental guide to scaling up and advancing your programming skills in Python. From beginning to end, this book will enable you to understand merging, accessing, cleaning and interpreting data whilst gaining a deeper understanding of computational techniques and seeing the bigger picture. With key features such as tables, figures, step-by-step instruction and explanations giving a wider context, Hogan presents a clear and concise analysis of key data collection and skills in Python.

Download or read book Introduction to Quantitative Social Science with Python written by Weiqi Zhang and published by . This book was released on 2024-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Departing from traditional methodologies of teaching data analysis, this book presents a dual-track learning experience, with both Executive and Technical Tracks, designed to accommodate readers with various learning goals or skill levels. Through integrated content, readers can explore fundamental concepts in data analysis while gaining hands-on experience with Python programming, ensuring a holistic understanding of theory and practical application in Python. Emphasizing the practical relevance of data analysis in today's world, the book equips readers with essential skills for success in the field. By advocating for the use of Python, an open-source and versatile programming language, we break down financial barriers and empower a diverse range of learners to access the tools they need to excel. Whether you're a novice seeking to grasp the foundational concepts of data analysis or a seasoned professional looking to enhance your programming skills, this book offers a comprehensive and accessible guide to mastering the art and science of data analysis in social science research"--

Download or read book Marketing Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-05-02 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Download or read book Data Analysis with Machine Learning for Psychologists written by Chandril Ghosh and published by Springer Nature. This book was released on 2022-10-17 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of data drives the digital economy of the 21st century. It has been argued that data is as vital a resource as oil was during the industrial revolution. An upward trend in the number of research publications using machine learning in some of the top journals in combination with an increasing number of academic recruiters within psychology asking for Python knowledge from applicants indicates a growing demand for these skills in the market. While there are plenty of books covering data science, rarely, if ever, books in the market address the need of social science students with no computer science background. They are typically written by engineers or computer scientists for people of their discipline. As a result, often such books are filled with technical jargon and examples irrelevant to psychological studies or projects. In contrast, this book was written by a psychologist in a simple, easy-to-understand way that is brief and accessible. The aim for this book was to make the learning experience on this topic as smooth as possible for psychology students/researchers with no background in programming or data science. Completing this book will also open up an enormous amount of possibilities for quantitative researchers in psychological science, as it will enable them to explore newer types of research questions.

Download or read book Python Social Media Analytics written by Siddhartha Chatterjee and published by Packt Publishing Ltd. This book was released on 2017-07-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more Analyze and extract actionable insights from your social data using various Python tools A highly practical guide to conducting efficient social media analytics at scale Who This Book Is For If you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process. What You Will Learn Understand the basics of social media mining Use PyMongo to clean, store, and access data in MongoDB Understand user reactions and emotion detection on Facebook Perform Twitter sentiment analysis and entity recognition using Python Analyze video and campaign performance on YouTube Mine popular trends on GitHub and predict the next big technology Extract conversational topics on public internet forums Analyze user interests on Pinterest Perform large-scale social media analytics on the cloud In Detail Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes. Style and approach This book follows a step-by-step approach to teach readers the concepts of social media analytics using the Python programming language. To explain various data analysis processes, real-world datasets are used wherever required.

Download or read book Python for Graph and Network Analysis written by Mohammed Zuhair Al-Taie and published by Springer. This book was released on 2017-03-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research monograph provides the means to learn the theory and practice of graph and network analysis using the Python programming language. The social network analysis techniques, included, will help readers to efficiently analyze social data from Twitter, Facebook, LiveJournal, GitHub and many others at three levels of depth: ego, group, and community. They will be able to analyse militant and revolutionary networks and candidate networks during elections. For instance, they will learn how the Ebola virus spread through communities. Practically, the book is suitable for courses on social network analysis in all disciplines that use social methodology. In the study of social networks, social network analysis makes an interesting interdisciplinary research area, where computer scientists and sociologists bring their competence to a level that will enable them to meet the challenges of this fast-developing field. Computer scientists have the knowledge to parse and process data while sociologists have the experience that is required for efficient data editing and interpretation. Social network analysis has successfully been applied in different fields such as health, cyber security, business, animal social networks, information retrieval, and communications.

Download or read book Programming with Python for Social Scientists written by Phillip D. Brooker and published by SAGE. This book was released on 2019-12-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As data become ′big′, fast and complex, the software and computing tools needed to manage and analyse them are rapidly developing. Social scientists need new tools to meet these challenges, tackle big datasets, while also developing a more nuanced understanding of - and control over - how these computing tools and algorithms are implemented. Programming with Python for Social Scientists offers a vital foundation to one of the most popular programming tools in computer science, specifically for social science researchers, assuming no prior coding knowledge. It guides you through the full research process, from question to publication, including: the fundamentals of why and how to do your own programming in social scientific research, questions of ethics and research design, a clear, easy to follow ′how-to′ guide to using Python, with a wide array of applications such as data visualisation, social media data research, social network analysis, and more. Accompanied by numerous code examples, screenshots, sample data sources, this is the textbook for social scientists looking for a complete introduction to programming with Python and incorporating it into their research design and analysis.

Download or read book Data Science Bookcamp written by Leonard Apeltsin and published by Simon and Schuster. This book was released on 2021-12-07 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn data science with Python by building five real-world projects! Experiment with card game predictions, tracking disease outbreaks, and more, as you build a flexible and intuitive understanding of data science. In Data Science Bookcamp you will learn: - Techniques for computing and plotting probabilities - Statistical analysis using Scipy - How to organize datasets with clustering algorithms - How to visualize complex multi-variable datasets - How to train a decision tree machine learning algorithm In Data Science Bookcamp you’ll test and build your knowledge of Python with the kind of open-ended problems that professional data scientists work on every day. Downloadable data sets and thoroughly-explained solutions help you lock in what you’ve learned, building your confidence and making you ready for an exciting new data science career. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology A data science project has a lot of moving parts, and it takes practice and skill to get all the code, algorithms, datasets, formats, and visualizations working together harmoniously. This unique book guides you through five realistic projects, including tracking disease outbreaks from news headlines, analyzing social networks, and finding relevant patterns in ad click data. About the book Data Science Bookcamp doesn’t stop with surface-level theory and toy examples. As you work through each project, you’ll learn how to troubleshoot common problems like missing data, messy data, and algorithms that don’t quite fit the model you’re building. You’ll appreciate the detailed setup instructions and the fully explained solutions that highlight common failure points. In the end, you’ll be confident in your skills because you can see the results. What's inside - Web scraping - Organize datasets with clustering algorithms - Visualize complex multi-variable datasets - Train a decision tree machine learning algorithm About the reader For readers who know the basics of Python. No prior data science or machine learning skills required. About the author Leonard Apeltsin is the Head of Data Science at Anomaly, where his team applies advanced analytics to uncover healthcare fraud, waste, and abuse. Table of Contents CASE STUDY 1 FINDING THE WINNING STRATEGY IN A CARD GAME 1 Computing probabilities using Python 2 Plotting probabilities using Matplotlib 3 Running random simulations in NumPy 4 Case study 1 solution CASE STUDY 2 ASSESSING ONLINE AD CLICKS FOR SIGNIFICANCE 5 Basic probability and statistical analysis using SciPy 6 Making predictions using the central limit theorem and SciPy 7 Statistical hypothesis testing 8 Analyzing tables using Pandas 9 Case study 2 solution CASE STUDY 3 TRACKING DISEASE OUTBREAKS USING NEWS HEADLINES 10 Clustering data into groups 11 Geographic location visualization and analysis 12 Case study 3 solution CASE STUDY 4 USING ONLINE JOB POSTINGS TO IMPROVE YOUR DATA SCIENCE RESUME 13 Measuring text similarities 14 Dimension reduction of matrix data 15 NLP analysis of large text datasets 16 Extracting text from web pages 17 Case study 4 solution CASE STUDY 5 PREDICTING FUTURE FRIENDSHIPS FROM SOCIAL NETWORK DATA 18 An introduction to graph theory and network analysis 19 Dynamic graph theory techniques for node ranking and social network analysis 20 Network-driven supervised machine learning 21 Training linear classifiers with logistic regression 22 Training nonlinear classifiers with decision tree techniques 23 Case study 5 solution

Download or read book Modeling Techniques in Predictive Analytics with Python and R written by Thomas W. Miller and published by FT Press. This book was released on 2014-09-29 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Download or read book Computational Frameworks for Political and Social Research with Python written by Josh Cutler and published by Springer Nature. This book was released on 2020-04-22 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to serve as the basis for a first course in Python programming for graduate students in political science and related fields. The book introduces core concepts of software development and computer science such as basic data structures (e.g. arrays, lists, dictionaries, trees, graphs), algorithms (e.g. sorting), and analysis of computational efficiency. It then demonstrates how to apply these concepts to the field of political science by working with structured and unstructured data, querying databases, and interacting with application programming interfaces (APIs). Students will learn how to collect, manipulate, and exploit large volumes of available data and apply them to political and social research questions. They will also learn best practices from the field of software development such as version control and object-oriented programming. Instructors will be supplied with in-class example code, suggested homework assignments (with solutions), and material for practical lab sessions.

Download or read book Complex Network Analysis in Python written by Dmitry Zinoviev and published by Pragmatic Bookshelf. This book was released on 2018-01-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construct, analyze, and visualize networks with networkx, a Python language module. Network analysis is a powerful tool you can apply to a multitude of datasets and situations. Discover how to work with all kinds of networks, including social, product, temporal, spatial, and semantic networks. Convert almost any real-world data into a complex network--such as recommendations on co-using cosmetic products, muddy hedge fund connections, and online friendships. Analyze and visualize the network, and make business decisions based on your analysis. If you're a curious Python programmer, a data scientist, or a CNA specialist interested in mechanizing mundane tasks, you'll increase your productivity exponentially. Complex network analysis used to be done by hand or with non-programmable network analysis tools, but not anymore! You can now automate and program these tasks in Python. Complex networks are collections of connected items, words, concepts, or people. By exploring their structure and individual elements, we can learn about their meaning, evolution, and resilience. Starting with simple networks, convert real-life and synthetic network graphs into networkx data structures. Look at more sophisticated networks and learn more powerful machinery to handle centrality calculation, blockmodeling, and clique and community detection. Get familiar with presentation-quality network visualization tools, both programmable and interactive--such as Gephi, a CNA explorer. Adapt the patterns from the case studies to your problems. Explore big networks with NetworKit, a high-performance networkx substitute. Each part in the book gives you an overview of a class of networks, includes a practical study of networkx functions and techniques, and concludes with case studies from various fields, including social networking, anthropology, marketing, and sports analytics. Combine your CNA and Python programming skills to become a better network analyst, a more accomplished data scientist, and a more versatile programmer. What You Need: You will need a Python 3.x installation with the following additional modules: Pandas (>=0.18), NumPy (>=1.10), matplotlib (>=1.5), networkx (>=1.11), python-louvain (>=0.5), NetworKit (>=3.6), and generalizesimilarity. We recommend using the Anaconda distribution that comes with all these modules, except for python-louvain, NetworKit, and generalizedsimilarity, and works on all major modern operating systems.

Download or read book Mastering Social Media Mining with Python written by Marco Bonzanini and published by Packt Publishing Ltd. This book was released on 2016-07-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquire and analyze data from all corners of the social web with Python About This Book Make sense of highly unstructured social media data with the help of the insightful use cases provided in this guide Use this easy-to-follow, step-by-step guide to apply analytics to complicated and messy social data This is your one-stop solution to fetching, storing, analyzing, and visualizing social media data Who This Book Is For This book is for intermediate Python developers who want to engage with the use of public APIs to collect data from social media platforms and perform statistical analysis in order to produce useful insights from data. The book assumes a basic understanding of the Python Standard Library and provides practical examples to guide you toward the creation of your data analysis project based on social data. What You Will Learn Interact with a social media platform via their public API with Python Store social data in a convenient format for data analysis Slice and dice social data using Python tools for data science Apply text analytics techniques to understand what people are talking about on social media Apply advanced statistical and analytical techniques to produce useful insights from data Build beautiful visualizations with web technologies to explore data and present data products In Detail Your social media is filled with a wealth of hidden data – unlock it with the power of Python. Transform your understanding of your clients and customers when you use Python to solve the problems of understanding consumer behavior and turning raw data into actionable customer insights. This book will help you acquire and analyze data from leading social media sites. It will show you how to employ scientific Python tools to mine popular social websites such as Facebook, Twitter, Quora, and more. Explore the Python libraries used for social media mining, and get the tips, tricks, and insider insight you need to make the most of them. Discover how to develop data mining tools that use a social media API, and how to create your own data analysis projects using Python for clear insight from your social data. Style and approach This practical, hands-on guide will help you learn everything you need to perform data mining for social media. Throughout the book, we take an example-oriented approach to use Python for data analysis and provide useful tips and tricks that you can use in day-to-day tasks.

Download or read book Text Analysis in Python for Social Scientists written by Dirk Hovy and published by Cambridge University Press. This book was released on 2021-01-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text is everywhere, and it is a fantastic resource for social scientists. However, because it is so abundant, and because language is so variable, it is often difficult to extract the information we want. There is a whole subfield of AI concerned with text analysis (natural language processing). Many of the basic analysis methods developed are now readily available as Python implementations. This Element will teach you when to use which method, the mathematical background of how it works, and the Python code to implement it.

Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.