Download or read book Dark Alley Marketing written by Steven Long and published by . This book was released on 2018-05-21 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: In plain language, Steven Long lays out the steps independent game developers must use to get their games noticed. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own. This book offers guidance through the major aspects of digital marketing, specifically addressing the problems and situations game devs face. Steven Long covers - How to pitch your game to social media influencers - How to make killer game trailers - How to piece together a website - How to create an effective press kit - How to leverage email to keep your fans engaged long-term - How to think of your game as its own best piece of marketing - How to take advantage of Steam and other distributors - So much more

Download or read book Your First Year in Network Marketing written by Mark Yarnell and published by Crown. This book was released on 2010-12-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration

Download or read book Psycholinguistic Phenomena in Marketing Communications written by Tina M. Lowrey and published by Psychology Press. This book was released on 2020-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Download or read book Author Marketing Magic written by M.L. Ronn and published by Author Level Up LLC. This book was released on 2023-06-24 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your roadmap to selling books without selling your soul. Do you find marketing exhausting? Do you feel like you have to do a bunch of things that don't suit your personality to sell books? Frustrating, isn't it? You're not alone. Author Marketing Magic paves a path that turns marketing from a daunting hurdle into an enjoyable process. Learn many marketing tactics and find the best ones that suit your personality. Unleash the power of: • Strategic Writing: Learn to embed marketing into your book from the very first word. • Copywriting Mastery: Gain insights into crafting compelling copy that resonates with your target readers. • Book Description Artistry: Understand the nuances of creating tantalizing book descriptions that leave readers eager for more. • Innovative Tactics: Dive into unique strategies like leveraging Kickstarter for maximum impact. Learn from M.L. Ronn (Michael La Ronn), a prolific author of over 100 books of fiction & nonfiction. He shares his failures, his successes, and best practices for building a solid marketing foundation. This book will lead you to effortless self-promotion, greater reader engagement, heightened visibility, and ultimately--more sales. You'll uncover a newfound confidence in marketing, and feel like a genius doing it. It's time to step into your marketing magic. Begin your journey to literary success with Author Marketing Magic today. V1.0

Download or read book Healthcare and Big Data written by Mary F.E. Ebeling and published by Springer. This book was released on 2016-09-27 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these “data phantoms” have for patient privacy as well as the very real harm that they can cause.

Download or read book The Other Side of Miracles written by Kate Hodges and published by Inspiring Voices. This book was released on 2012-06-21 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: A paraplegic on a rooftop and a woman with a hemorrhage that lasts 12 long years, what do they have in common? Another woman outcast by society and a religious ruler with a sick kid, what do they share? The one thing all these people have is an encounter with Jesus. We know the story told in the bible, but what about the story left untold? The thoughts, feelings and reactions of the people who lived on the other side of the miracles are largely unknown. The Other Side of Miracles looks at what else may have happened that day.

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Left Coast Press. This book was released on 2013-08-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Download or read book Brave Dragons written by Jim Yardley and published by Vintage. This book was released on 2013-01-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Beijing bureau chief comes a closely observed story of a struggling Chinese basketball team and its quixotic, often comical attempt to make the playoffs by copying the American stars of the NBA. When the worst professional basketball team in China, the Shanxi Brave Dragons, hired former NBA coach Bob Weiss to improve its fortunes, the team's owner, Boss Wang, promised that Weiss would be allowed to Americanize his players by teaching them "advanced basketball culture." That promise would be broken from the moment Weiss landed in China. As we follow this team of colorful oddballs on a fascinating road trip through modern China, we see Weiss learn firsthand what so many other foreigners there have discovered: that changing China happens only when and how China wants to be changed.

Download or read book Digital Marketing For Dummies written by Ben Carter and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Download or read book 2009 Writer s Market Listings written by Robert Brewer and published by Penguin. This book was released on 2008-06-01 with total page 1696 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 88 years, Writer's Market has given fiction and nonfiction writers the information they need to sell their work–from completely up-to-date listings to exclusive interviews with successful writers. The 2009 edition provides all this and more with over 3,500 listings for book publishers, magazines and literary agents, in addition to a completely updated freelance rate chart. In addition to the thousands of market listings, you'll find up-to-date information on becoming a successful freelancer covering everything from writing query letters to launching a freelance business, and more.

Download or read book Nightmare Alley written by William Lindsay Gresham and published by New York Review of Books. This book was released on 2011-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soon to be a major motion picture from Academy Award–winning director Guillermo del Toro and starring Bradley Cooper, Cate Blanchett, Rooney Mara, and Toni Collette. Nightmare Alley begins with an extraordinary description of a carnival-show geek—alcoholic and abject and the object of the voyeuristic crowd’s gleeful disgust and derision—going about his work at a county fair. Young Stan Carlisle is working as a carny, and he wonders how a man could fall so low. There’s no way in hell, he vows, that anything like that will ever happen to him. And since Stan is clever and ambitious and not without a useful streak of ruthlessness, soon enough he’s going places. Onstage he plays the mentalist with a cute assistant (before long his harried wife), then he graduates to full-blown spiritualist, catering to the needs of the rich and gullible in their well-upholstered homes. It looks like the world is Stan’s for the taking. At least for now.

Download or read book Carom Shot written by J. J. Partridge and published by . This book was released on 2014-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Carom Shot is a solidly plotted traditional mystery with enough twists and reversals to appeal to puzzle-lovers.Algy Temple is the kind of fictional friend you'd want watching your back, whether in a dark alley, a boardroom or a courthouse. Carom Shot is a terrific debut that brings old Providence alive from the church steeples to the cracks between the cobblestones. Algy Temple is a wonderful addition to the ranks of sleuths."

Download or read book Generation Rx written by Greg Critser and published by HMH. This book was released on 2005-10-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth look at the rise of Big Pharma and pill marketing is “a page-turner” (Booklist, starred review). A finalist for a PEN America Literary Award for Research Nonfiction, this book takes a deep look at how the pharmaceutical industry—with some help from the medical and insurance fields and from American consumers themselves—has pushed its products, often at the expense of our health. Generation Rx reveals the roots of many of the widespread societal problems we face today, explaining how marketing efforts changed powerful chemical compounds for chronic diseases, once controlled by physicians, into substances we feel entitled to, whether we need them or not. Using exclusive interviews with the strategists, scientists, and current and former heads of GlaxoSmithKline, Eli Lilly, Merck, Roche, and more, the author of Fat Land presents a “fascinating and disturbing” story of business interests unleashed on an unsuspecting public, and a cultural shift that has caused lasting—and sometimes lethal—damage (New Scientist). “What Fast Food Nation did for the way Americans eat, Greg Critser does for the way we medicate ourselves.” —Michael Pollan, bestselling author of The Omnivore’s Dilemma

Download or read book Client at the Core written by August J. Aquila and published by John Wiley & Sons. This book was released on 2004-07-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management. There is valuable insight[in this] down-to-earth guide to competing successfully in the newenvironment." -David Maister, author and consultant "The book is a masterpiece! Aquila and Marcus have produced theessential guide for managing a professional services firm. They'vemarshaled their considerable real-life experiences and far-reachingvision into a veritable operating manual for the successfulfirm." -Rick Telberg, Editor at Large, American Institute ofCertified Public Accountants "At its heart, this book is the running shoe for legal andaccounting professionals who want to put the client first.Following the evolution of the industry over the past twenty-fiveyears, this must-have for every professional services firm is thekey to leading in the turbulent and highly competitive watersahead." -Richard S. Levick, Esq., President, Levick StrategicCommunications, LLC coauthor, Stop the Presses: The Litigation PRDesk Reference "Client selection and retention is one of the critical successfactors for a professional services firm, and Aquila and Marcus doa masterful job at educating us on the necessary ingredients ofeach. The chapters on firm governance and paying for performanceare thought provoking and certainly challenging to the conventionalwisdom. If you want a better understanding of marketing and leadinga professional firm in these turbulent times, this book isessential." -Ronald J. Baker, author, Professional's Guide to ValuePricing and The Firm of the Future "Client at the Core is a commonsense approach to keeping yourprofessional services firm relevant in the twenty-first century'sclient-driven economy. Aquila and Marcus have hit a home run withtheir insightful analysis and poignant prose." -Jeffrey S. Pawlow, Managing Shareholder, The GrowthPartnership, Inc.

Download or read book Chew 23 written by John Layman and published by Image Comics. This book was released on 2012-01-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey, remember that dead baseball player we put on the back cover of Issue #15? Tony learns his story this issue. And not voluntarily, either.

Download or read book Internet Marketing Tips Let written by Catherine Simmons and published by Lulu.com. This book was released on 2014-08-13 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYTHING you have ever wanted to learn about internet marketing and blogging is included in this book. It covers diverse topics such as SEO (search engine optimization), article writing and marketing, backlink building, traffic generation, list building, review writing, making money with Google Adsense, affiliate marketing with Clickbank, Wordpress tutorials - from setting up your first blog to SEO-optimizing it for Google, niche research and marketing, basic tutorials on how to handle a Unix server (with apache and Cpanel installed) , ftp tutorials, website security tips including how to protect your Wordpress blog from hackers, an exhaustive list of Wordpress plug-ins you can use for free, tips on how to make money using private label content (PLR), tutorials on how to protect and speed up your computer, and MUCH, MUCH MORE.