Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Download or read book Hearings Reports and Prints of the Senate Committee on the Judiciary written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1959 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Administered Prices written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1959 with total page 1896 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the impact of administered prices in concentrated industries on the cost of living. Also compares market pricing mechanisms of agricultural industries with administered pricing practices of manufacturing industries.
Download or read book Selling the American People written by Lee Mcguigan and published by MIT Press. This book was released on 2023-07-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Download or read book Advertising Research written by Percival White and published by . This book was released on 1927 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Albert Wesley Frey and published by . This book was released on 1953 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Problems in Business Economics written by Homer Bews Vanderblue and published by . This book was released on 1924 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1962 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Issues in the economics of advertising written by Julian Lincoln Simon and published by . This book was released on 1970 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Method of Measuring the Productivity of Advertising written by Gordon Eldon Miracle and published by . This book was released on 1962 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Martin Zober and published by . This book was released on 1964 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing management, with particular reference to the USA - includes the factors of consumer orientation, development planning of a new product, research, prices, the salesperson, publicity, financial aspects costs, forecasting, operational research and the use of EDP, consumer Motivation for buying, and antimonopoly legislation. References.
Download or read book The Quarterly Journal of Economics written by Charles Franklin Dunbar and published by . This book was released on 1956 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-22 include the section "Recent publications upon economics".
Download or read book Marketing Policy and Strategy written by John E. Mertes and published by . This book was released on 1959 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regularization of Business Investment written by Universities--National Bureau Committee for Economic Research and published by . This book was released on 1954 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NBER Macroeconomics Annual 2007 written by Daron Acemoglu and published by . This book was released on 2008-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBER Macroeconomics Annual provides a forum for important debates in contemporary macroeconomics and major developments in the theory of macroeconomic analysis and policy that include leading economists from a variety of fields. The papers and accompanying discussions in NBER Macroeconomics Annual 2007 address exchange-rate models; implications of credit market frictions; cyclical budgetary policy and economic growth; the impacts of shocks to government spending on consumption, real wages, and employment; dynamic macroeconomic models; and the role of cyclical entry of new firms and products on the nature of business-cycle fluctuations and on the effects of monetary policy.
Download or read book Industrial Management written by and published by . This book was released on 1922 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Life Cycle of Magazines written by A. J. van Zuilen and published by Uithoorn : Graduate Press. This book was released on 1977 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
