Download or read book Customer Satisfaction Trust Re Purchase for Online Shopping Behavior for Consumers written by Aditi Batheja and published by . This book was released on 2020 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the factors that lead to e - loyalty, which eventually results in customers repurchasing from the same e-tailer in India that eventually culminates into profitability for any firm. The primary data collected from a structured questionnaire has been analyzed to point out key factors such as product quality, timely and accurate delivery, security risk perception, and privacy perception which hold immense significance for customers shopping online.The study covers three factors i.e., Trust, Loyalty, and Satisfaction that impacts the repurchase behavior of the consumers primarily. Furthermore, the findings also emphasize that product offerings, convenience, past purchase experience, and web-store environment have a significant impact on - loyalty. The study point to the pressing needs of e - loyalty for nurturing long term relationship with modern-day consumers.

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

Download or read book Online Customer Loyalty written by Roberta C. Nacif and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

Download or read book A Study on the Relationship Among Trust Satisfaction and Repurchase Intention Towards E Shopping written by Ebenezer Paul Rajan T.Y. and published by . This book was released on 2019 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift in the shopping behavior towards online shopping, in particular, has encouraged many organizations to launch e-store businesses. Trust is considered to be the most crucial factor for the success of e-shopping. Customer's trust has generally been identified in terms of beliefs and behavior/ behavioral intention. Customer satisfaction is determined by emotional reactions. In general, satisfaction leads to positive results such as an increase in customer loyalty and customer repurchase intention. In India online shopping is expected to grow to 65 million by the end of 2015 with better infrastructure in terms of logistics, broadband, and Internet-ready devices.

Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

Download or read book E tailing in India Customer satisfaction and online consumer buying behaviour written by Saumya Mishra and published by GRIN Verlag. This book was released on 2022-04-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth. E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.

Download or read book Customer Satisfaction In Online Shopping written by Saumitra Sushil Sawant and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Empirical Investigation of the Impacts of Website Quality on Consumer Loyalty written by Laura Egeln and published by . This book was released on 2015 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Online shopping has become increasingly popular with sales of $263 billion in 2013 an increase of 36% as compared to 2011 (www.Shop.org). However, consumer behavior that happens in the online channel is still under-researched due to the constant change that occur in the online channel (e.g., technological advances). The relationship between website quality, satisfaction, trust, and loyalty are not well understood. However, such relationships among website quality, satisfaction, trust and loyalty on an online environment are sparse, indicating a need to further understand whether such relationships exist in an online shopping environment. Such relationships are important because they may aid in better understanding online consumers' decision-making process. In addition, while most studies relating to online retail focus on younger users because they are first to adopt technology, online shopping behavior of the baby boomers is not well understood. This study attempts to provide an update and further extends consumer behavior literature by simultaneously examining factors that influence consumer loyalty in the online environment specific to the baby boomer cohort. Thus, the purpose of the study is to propose and empirically examine an integrative model of consumer loyalty within an apparel online shopping context with baby boomer online users. Specifically, the study seeks to 1) examine the associations between website quality dimensions and overall perceived website quality; 2) examine the relationship among overall perceived website quality, consumer satisfaction, and trust; and 3) examine the associations between consumer satisfaction, trust, and consumer loyalty. The study's conceptual framework is derived from four different research streams; website quality (Wolfinbarger & Gilly, 2003), satisfaction (Oliver, 1981), trust (McKnight, Choudhury, & Kacmar, 2002), and loyalty (Dholakia & Zhao, 2010). Data were collected via a self-administered questionnaire from an online panel called Amazon Mechanical Turk (mturk.com), which consists of panel members who agree to complete human intelligence tasks (HIT) that are requested by requestor. The survey was comprised of two qualifying questions indicating that those who participated in the final survey were a baby boomer and had purchased apparel online in the past six months. The study's final sample consisted of 169 responses. The majority of participants were female (73%), employed full-time (56%), and had an annual household income of $30,001 - $60,000 (32%). A principal component factor analysis with varimax rotation was performed on website quality items (e.g., system quality). As a result, two factors were chosen for system quality (i.e., web appearance and interactivity); two factors were selected for information quality (i.e., security and informativeness); and two factors were chosen for service quality (i.e., fulfillment and responsiveness). Confirmatory factor analysis via LISREL 8.8 using maximum likelihood estimation was subsequently performed to confirm the factor structure of website quality. To test all hypothesized relationships, we followed a two-step structural equation modeling approach. Results revealed that system quality dimensions (web appearance and interactivity) did not positively impact overall perceived website quality. The information quality dimension of informativeness did positively impact overall perceived website quality but information quality dimension of security did not positively impact overall perceived website quality. Service quality dimension of fulfillment did not positively impact overall perceived website quality but service quality dimension of responsiveness did positively impact overall perceived website quality. In addition, results also showed that overall perceived website quality positively impacts trust, which in turn, influences loyalty in terms of WOM, repatronage intentions, and share of wallet. Furthermore, overall perceived website quality was found to positively influence satisfaction, but satisfaction was not found to positively influence trust. However, we only found that satisfaction positively influenced WOM and share of wallet but not repatronage intentions. Theoretical and managerial implications are provided. Limitations and future research directions are addressed."--Abstract from author supplied metadata.

Download or read book Mobile Opportunities and Applications for E Service Innovations written by Scupola, Ada and published by IGI Global. This book was released on 2012-12-31 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Download or read book The Satisfaction of Change written by Manlio Del Giudice and published by Springer. This book was released on 2016-11-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.

Download or read book Managing Service Quality written by Paul Kunst and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Download or read book Examining the Relationships Between Customer Satisfaction and Repurchase Behavior in Online Fashion Retailing written by Benjawan Leecharoen and published by . This book was released on 2020 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to find salient mediators and moderators of the customer satisfaction repurchase behavior relationship by proposing five mediating variables: information sharing, customer trust, customer commitment, perceived price value and perceived product value. Fashion-clothing online shops in Bangkok, Thailand, were chosen as the context for a survey of 340 customers. Structural equation modeling was used for data analysis. The findings indicate that satisfied customers will have a higher chance of repurchase when the customers' trust toward the retail shop is higher, which in turn results in higher commitment with the shop. Specifically, two types of mediation--partial and complete--are found. When either customer trust or customer commitment mediates the customer satisfaction-repurchase relationship, partial mediation is supported. However, when the customer satisfaction repurchase behavior relationship is first mediated by customer trust and then mediated by customer commitment, complete mediation is supported. With respect to this research, there is a need to develop the current theory explaining and predicting the customer satisfaction on repurchase behavior. Although the current findings did not support a significant mediating effect of perceived values, a reinvestigation in future research on the conditions of significant and insignificant effect of the perceived value variables on the customer satisfaction repurchase model should be conducted.

Download or read book Trust and Satisfaction Two Stepping Stones for Successful E commerce Relationships written by Dan J. Kim and published by . This book was released on 2008 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. Yet there is little research on trust and satisfaction in e-commerce that takes a longitudinal approach. Drawing on three primary bodies of literature, the theory of reasoned action, the extended valence framework, and expectation-confirmation theory, this study synthesizes a model of consumer trust and satisfaction in the context of electronic commerce. The model considers not only how consumers formulate their pre-purchase decisions, but also how they form their long-term relationships with the same website vendor by comparing their pre-purchase expectations to their actual purchase outcome. The results indicate that trust directly and indirectly affects a consumer's purchase decision in combination with perceived risk and perceived benefit, and also indicate that trust has a longer term impact on consumer e-loyalty through satisfaction. Thus, this study extends our understanding of consumer Internet transaction behavior as a three-fold (pre-purchase, purchase and post-purchase) process, and it recognizes the crucial, multiple roles that trust plays in this process. Implications for theory and practice as well as limitations and future directions are discussed"--Authors' abstract.