Download or read book Customer Retention Approaches of Sales Promotion in Automobile Industry written by Srinivas V and published by Self Publisher. This book was released on 2023-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiplicity is the spirit of present day competitive industries automobiles, beverages, computers, dishwashers, electronics-consumer and industrial, fashion textiles and garments; household furniture's and furnishings, industrial goods, etc are no exception. Increased number of manufacturers both domestic and multinational, in respective industry is luring the customers with their distinctive products that are capable of delivering high quality aimed at generating high customer satisfaction levels.
Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Download or read book Sales promotion at the car dealer s written by Sören Ebers and published by GRIN Verlag. This book was released on 2009-11-03 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed to sell Mercedes-Benz cars. Only if the dealer has a contract with another car manufacturer, he can sell those cars. The only way to distinguish car dealers is about their consultations and services. By using a good sales promotion, the dealer can amplify his consultations and services and gain new customers. This task offers an insight to sales promotion and shows measures how car dealers can use them. A good sales promotion requires a good planning. It should contain an as-is analysis, i. e. the aims, the target group and the strategy of sales promotion. You have also to plan how to reach the attention of the customers. This preparative work is not part of this task, but it is necessary for the success of the following measures.
Download or read book Car Dealership Strategy written by Chas Woodberry and published by . This book was released on 2021-08-03 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're working in the field of car dealerships and are now finding ways to connect and attract more customers, this book is a perfect guide for you. This book goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. By reading this book, you will learn: - How brand connection can transform both your internal and external experience - Ways to rid your business of the exhausting churn of 30-day sales cycles and tactics - Powerful alternatives to common sales, fixed ops, and people strategies - Branding insights, retail strategies, and business tips that get real, lasting results - A new model of marketing focused on the connection to your consumers - An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion
Download or read book The utilization of customer journey mapping in the automotive industry written by Tobias Staudt and published by GRIN Verlag. This book was released on 2014-11-24 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Leipzig Graduate School of Management, course: Service Retail and Marketing, language: English, abstract: Commoditized products and volatile market environments frame the setting that companies are facing today. Thereby, the importance of differentiation as key to company’s growth is more relevant than ever. It is widely assumed that differentiation often refers to products or market positions. However, more recently, the concept of Experience Based Differentiation (EBD) emerged as an idea for companies to build sustainable relations and loyalty by delivering a superior, differentiated experience to customers. Managers have become increasingly aware that customers are their most valuable assets. However, pure Customer Relationship Management (CRM) is not sufficient anymore. Thus, Customer Experience Management (CEM) takes CRM to the next level by integrating customer experience (CEx) and emotions during interactions into consideration (Fatma 2014). Tracing the considerably increasing number of customer touch points and derive so called customer journey maps, helps companies to understand the broader reasons of performance gaps and thus address root causes. A recent study by McKinsey & Company (2013) revealed that companies that are able to map and optimize relevant customer journeys reinforce superior CEx, reduce churn and increase revenue, and, as a result, built sustainable relationships. In addition, greater employee satisfaction and an increased effectiveness of cross-functional collaborations have been observed. However, most companies fail to strategically align and manage the CEx across all touch points and miss a great opportunity to differentiate. This gives relevance to a study on the potential of Customer Journey Mapping (CJM), as a way for the marketing management to understand CEx during all interactions. In the process of the present work, the concepts of Customer Experience (CEx), Customer Experience Management (CEM), Customer Journeys (CJ), as well as Customer Journey Mapping (CJM) are important. Therefore, the basic idea of these concepts will be characterized and explained in this sub-chapter. The terms CEx and CEM have been introduced to the marketing management several years ago and have its roots in the concepts of service quality and customer service, which evolved during the eighties and nineties (Drotskiie, 2009, p. 363). Today, a common understanding of the frequently cited concept of CEx is “the user’s interpretation of his or her total interaction
Download or read book Relationship Marketing The case of MINI written by Juliane Kuballa and published by GRIN Verlag. This book was released on 2007-01-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 75 %, Northumbria University, language: English, abstract: This academic paper critically analyses the relationship marketing orientation of MINI, a cult car of the car manufacturer BMW. A brief historical review serves to demonstrate MINI’s specific position in the BMW brand portfolio. Further, the need to build a close relationship especially with retailers and end-consumers is demonstrated. In this context the expanded marketing mix framework is applied to state the relationship marketing activities MINI currently adopts. Further suggestions for improvement are provided accordingly. Finally shortcomings of relationship marketing knowledge as well as appropriate recommendations are provided.
Download or read book Achieving Brand Loyalty in China through After Sales Services written by Alexander Fraß and published by Springer. This book was released on 2016-06-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
Download or read book Revolutionary Automobile Production Systems for Optimal Quality Efficiency and Cost written by Amasaka, Kakuro and published by IGI Global. This book was released on 2024-05-13 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced and competitive manufacturing landscape, industries worldwide face the pressing challenge of optimizing production processes to meet ever-growing demands for efficiency, quality, and sustainability. Traditional manufacturing systems often need help to meet these demands, leading to inefficiencies, quality issues, and increased costs. To address these challenges, there is a critical need for a comprehensive understanding of advanced production management principles, such as the Toyota Production System (TPS) and its evolution into the Advanced TPS. Revolutionary Automobile Production Systems for Optimal Quality, Efficiency, and Cost serves as a definitive guide for scholars seeking to understand and implement the principles of TPS and Advanced TPS in modern manufacturing management. By offering a deep dive into these systems' philosophy, theory, and practical applications, the book equips readers with the knowledge and tools needed to revolutionize their manufacturing processes. Whether you're a scholar looking to expand your knowledge or a practitioner seeking to enhance your organization's manufacturing capabilities, this book offers a compelling solution to modern manufacturing challenges.
Download or read book Examining a New Automobile Global Manufacturing System written by Amasaka, Kakuro and published by IGI Global. This book was released on 2022-04-22 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industries have had to quickly and continuously adjust their strategies in recent years to remain relevant and desirable. The automotive industry in particular has grown exponentially since its inception. In order for this industry to evolve with the changing times and appropriately utilize emerging technologies, further study on the new models and practices within the manufacturing process is required. Examining a New Automobile Global Manufacturing System considers emerging automobile manufacturing practices for the strengthening of automobile corporate management in advanced companies and discusses key changes within corporate management strategies and management technology for the automotive industry. Covering a range of critical topics such as production systems, teaching strategies, and design models, this reference work is ideal for manufacturers, managers, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book The Effects of Consumer oriented Sales Promotion on Automobile Sales written by Patrick Alan Thompson and published by . This book was released on 1988 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Download or read book Impact of Sales Promotions on the Performance of Auto Mobile Industry written by Osei Benjamin and published by LAP Lambert Academic Publishing. This book was released on 2015-05-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients. Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share. This book has also added to the literature in sale promotions.
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-06-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guerrilla Auto Sales written by Justin Desjardins and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Auto Sales was designed and written by a salesman for salesman. Justin Desjardins background in marketing has made him a huge success in the car industry. The guerrilla marketing techniques used in this book can be the difference to mild success in the car business and being wildly successful.Justin's humorous take on the car sales industry as a whole makes the book easy to digest and fun to read. This book wasn't made for management; it was made for the car salesman that wants to maintain a consistent quantifiable success rate on the sales floor.If you hate making cold calls and dealing with outdated orphan lists this is the book for you. Justin will show you how to come up with killer marketing plans, to keep your personal sales business on the razors edge of the industry when everyone else is crying for customers.Justin was successful on the sales floor and maintained top positions in ever dealership he worked for using these easy to apply techniques to maintain a steady stream of customers straight to him.This is not a how to sell a car sales book. This book was designed to build a thriving business for yourself and keep customers flowing in and buying cars for the rest of your career.Car sales are fun and Guerrilla Marketing is an enjoyable way to succeed in the business. Justin promotes simple, cheap, and easy ways that no one else is doing to make your prospecting fun and ahead of the curve on your competition.Justin also shares ways of keeping your business life in its place. The sales industry has a tendency of straining relationships and making you spend more hours at work then at home. You can balance both and still be wildly successful with these easy to implement techniques and strategies to work smart not hard.
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Download or read book Consumer Behaviour Marketing Communication for MBA written by Dr. Ashish Kumar Saxena and published by Shanti Publication. This book was released on 2020-08-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers
