Download or read book Customer loyalty in retail Case study of Marks and Spencer written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2020-01-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.

Download or read book Retail Management written by U. C. Mathur and published by I. K. International Pvt Ltd. This book was released on 2010 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i

Download or read book Factors impacting on customers loyalty in retail sector Case study of Waitrose written by Kat Szydlowska and published by GRIN Verlag. This book was released on 2018-06-06 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The objectives of this study are: 1. To examine the impact of customer service on the customer loyalty in Waitrose store. 2. To analyse the role of corporate social responsibility in the selecting particular products among the customers of Waitrose. 3. To investigate the influence of the loyalty programs on the customers loyalty in Waitrose. Nowadays, when the competition is high and it’s difficult to get through to the market, it’s important to invest in relationship with customers. People, who are loyal to a particular brand, have high level of satisfaction, therefore world of mouth is important to gain more customers in the future. Waitrose is one of the largest grocery retailers in the United Kingdom. In 2011, the store introduced My Waitrose card- the type of loyalty scheme. This service enables customers to drink tea or coffee for free, discounts on specific products, free food magazine and access to other promotions in particular period. The store focus mainly on sales from quality, organic, free range products, what distinguishes it from other supermarkets. Within couple of years, Waitrose received many awards and acclaims e.g. Big Society Award and Best Loyalty Scheme.

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2012-02-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Download or read book The Retailing Reader written by John Dawson and published by Routledge. This book was released on 2020-07-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Download or read book Retail Power Plays written by Michael Jary and published by Springer. This book was released on 2016-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

Download or read book The Retail Value Chain written by Sami Finne and published by Kogan Page Publishers. This book was released on 2008-12-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

Download or read book EBOOK Retail Marketing written by ENNIS, SEAN and published by McGraw Hill. This book was released on 2015-10-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Retail Marketing

Download or read book Scoring Points written by Clive Humby and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Download or read book Employee Engagement written by Emma Bridger and published by Kogan Page Publishers. This book was released on 2014-11-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving employee engagement is crucial to the success and continued high performance of any organization. But with budgets tighter than ever before, economic struggles and an increasingly stressful workplace for staff, it has become an increasingly difficult task. Aimed at HR practitioners and managers, Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics, this book will help you assess and drive engagement in your organization. Case studies include British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA.

Download or read book Retail Strategy written by Christine Cuthbertson and published by Routledge. This book was released on 2007-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Download or read book Retail Marketing and New Retail Idea Marks Spencer written by Sven Hallbauer and published by GRIN Verlag. This book was released on 2008-05 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Edinburgh Napier University (Napier University Edinburgh- Business School), course: Retail marketing, 23 entries in the bibliography, language: English, abstract: 1. Management Summary The retail market is changing rapidly from click to click (Price Waterhouse Cooper, 2008). and the "online market is developing at an astounding rate" (Internet Advertising Bureau, 2008).For example the online advertising has overtaken direct mail with a market share of 11.8% (Internet Advertising Bureau, 2008). Many retailers are using innovative ideas to help them be distinct from their competitors and to meet the needs of consumers. For example an extreme sports store in Florida has its own surfing stimulator inside its shopping mall (Springwise, 2008). The retail sector is a highly dynamic market offering customers more choice and retailers are consistently competing in a highly competitive environment. M&S is market leader in the field of predominantly non-food middle market and a large company with more than 650 stores world wide. It is a challenge for M&S to meet the needs of customers as customers shopping habits are always changing. "Customers often switch retailers as they become increasingly familiar with and bored with a retail store" (Babson, 2007) and there is consistently a desire for constant newness (Mintel Report, 2007). The result is a melting product life cycle and a high pressure on the retailer. M&S have to scan both the internal and external business environment to identify long and short term trends and develop a strategy with both aims and objectives to remain a successful high street retailer. This coursework is based on comprehensive primary and secondary market research which will allow the group to develop a greater understanding of the current market situation. The focus of this coursework is on

Download or read book Code Space written by Rob Kitchin and published by MIT Press. This book was released on 2014-01-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the ways that software creates new spatialities in everyday life, from supermarket checkout lines to airline flight paths. After little more than half a century since its initial development, computer code is extensively and intimately woven into the fabric of our everyday lives. From the digital alarm clock that wakes us to the air traffic control system that guides our plane in for a landing, software is shaping our world: it creates new ways of undertaking tasks, speeds up and automates existing practices, transforms social and economic relations, and offers new forms of cultural activity, personal empowerment, and modes of play. In Code/Space, Rob Kitchin and Martin Dodge examine software from a spatial perspective, analyzing the dyadic relationship of software and space. The production of space, they argue, is increasingly dependent on code, and code is written to produce space. Examples of code/space include airport check-in areas, networked offices, and cafés that are transformed into workspaces by laptops and wireless access. Kitchin and Dodge argue that software, through its ability to do work in the world, transduces space. Then Kitchin and Dodge develop a set of conceptual tools for identifying and understanding the interrelationship of software, space, and everyday life, and illustrate their arguments with rich empirical material. And, finally, they issue a manifesto, calling for critical scholarship into the production and workings of code rather than simply the technologies it enables—a new kind of social science focused on explaining the social, economic, and spatial contours of software.

Download or read book Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts written by John Fernie and published by CRC Press. This book was released on 2023-01-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990s have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Academic researchers and industry specialists share their research into retail logistics providing a state-of-the-art report on the key issues. Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts covers changes in retail distribution and the recent transformation of retail logistics features company profiles of Safeway and Tesco, two of the most respected grocery logistics operations in the UK. It also discusses the internationalization of retailing and its impact on logistics strategy and proves that logistics excellence provides a fundamental competitive advantage.

Download or read book Management Case Study Amazon Analysis and Decision Making written by Ricardo Escoda and published by GRIN Verlag. This book was released on 2018-05-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

Download or read book Retail Location Planning in an Era of Multi Channel Growth written by Mark Birkin and published by Routledge. This book was released on 2017-03-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.