Download or read book Customer Loyalty in Hong Kong s Cellular Market written by Ching-Gee Wan and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Customer Loyalty in Hong Kong's Cellular Market: an Integrated Framework and Empirical Study" by Ching-gee, Wan, 溫靜之, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of thesis entitled Customer Loyalty in Hong Kong's Cellular Market: An Integrated Framework and Empirical Study Submitted by Wan Ching Gee for the degree of Doctor of Philosophy at the University of Hong Kong in April 2003 In the highly competitive mobile communications market of Hong Kong, customer loyalty has become the top priority for companies that wish to maintain market share and profitability. This paper aims to identify the potential determinants of customer loyalty in the mobile telecommunications industry. Based on the research literature on customer satisfaction, switching costs and service loyalty, an integrated framework which encompasses the constructs of overall satisfaction, relative satisfaction, price, switching costs as well as demographics and usage variables is developed. With the use of survey research method, an empirical study has been carried out in the mobile communications market of Hong Kong to examine the usefulness and the predictive ability of the framework. The research results support the framework posited in this paper and contribute to the understanding of customer loyalty in several ways. First of all, this study not only confirms previous research findings on positive satisfaction-loyalty linkage, but also complements previous research by providing a more comprehensive view on the relationship between satisfaction and switching intention. This research has found that the satisfaction-retention relationship is positive but asymmetrical, and the intensity of customer satisfaction has an impact on the satisfaction-retention linkage. Second, the statistical significance of the new construct of relative satisfaction is confirmed by the empirical results of the study, and its inclusion is hence justified. It is found that satisfaction towards a current operator relative to previous operator(s) that have been used significantly impacts on loyalty towards the current operator. Customers who are less satisfied with the present operator are less loyal than those who are equally satisfied or more satisfied with the current operator. Furthermore, empirical results from this study reveal that customers were more loyal if they considered the price they were paying for the mobile services was equitable. Sensitivity to price differential, defined as the percentage of price difference offered by another operator that will induce the customer to switch is also positively, though less strongly, correlated with switching intention. Regarding the impact of switching costs on the intention to switch, the presence of high switching costs deter customers from switching and its impact is more pronounced among dissatisfied customers. Last but not least, age and usage characteristics including the monthly minutes of use, the number of years using mobile phones and staying with the current network operator have significant impact on switching intention. The research findings not only enrich our understanding of customer loyalty in the cellular market, but also generate useful managerial implications for the practitioners in the industry on churn management and retention strategies. An evaluation of the existing loyalty programs is made, it suggests that network operators should make use of innovative value-added services, handset trade-in programs and group calling plans to enhance c

Download or read book Customer Loyalty in Hong Kong s Cellular Market written by Ching-gee Wan and published by . This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Determinants of Customer Loyalty written by Shu Hung Terry Kwok and published by . This book was released on 2009 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Civil Service in Hong Kong written by Ahmed Shafiqul Huque and published by Hong Kong University Press. This book was released on 1998-07-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the organization, problems, issues and prospects of the civil service in Hong Kong. It examines the origin and development of the civil service, efforts to deal with the changes before and after the transition, and the process of managing public services with references to its changing role and responsibilities. The book will be of interest to academics, civil servants, professionals and students, as well as researchers interested in the role of civil servants in changing societies, and can be used for teaching courses on public administration and Asian studies.

Download or read book An Evaluation of Service Quality Customer Satisfaction and Customer Loyalty in Shopping Centres in Hong Kong written by Kwok-Hung Tam and published by . This book was released on 2017-01-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "An Evaluation of Service Quality, Customer Satisfaction and Customer Loyalty in Shopping Centres in Hong Kong" by Kwok-hung, Tam, 談國雄, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440192 Subjects: Shopping centers - Customer services - China - Hong Kong Consumer satisfaction - China - Hong Kong Customer loyalty - China - Hong Kong

Download or read book The Practice of One Country Two system Policy in Hong Kong written by Lau Siu-Kai and published by 商務印書館(香港)有限公司. This book was released on 2017-05-23 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: 初步回顧和展望基本法頒佈二十七年和“一國兩制”實踐二十年，總結經驗和汲取教訓。 研究香港回歸二十年政治發展與特區管治的問題，為香港日後的政治發展提出一些有利於特區管治的意見

Download or read book The Driving Forces of Customer Loyalty written by Chi-fung Lawrence Lai and published by . This book was released on 2005 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Financial Reporting in Hong Kong written by and published by CCH Hong Kong Limited. This book was released on 2008 with total page 2370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Examining the Effects of Customer Satisfaction on Customer Loyalty written by Raymond Wong and published by . This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Other Hong Kong Report 1996 written by Mee Kau Nyaw and published by Chinese University Press. This book was released on 1996-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book China s Hong Kong written by Shigong Jiang and published by Springer. This book was released on 2017-05-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book differs from most others of its kind, by looking at the Hong Kong issue from China’s perspective, which in turn mirrors China’s own situation. Through a legal lens, the author conducts a political and cultural examination of the past and the present, and provides a comprehensive overview of the many theories and problems concerning Hong Kong. Including reflections on the theory of administrative absorption of politics, a historical review of “one country, two systems” and an analysis of the form and nature of the Basic Law, it offers a valuable reference resource for studying the historical, political and legal context of Hong Kong under the principle of “one country, two systems”. Instead of over-simplifying the issue of Hong Kong or only seeing it as a Chinese regional issue, the book regards it as a central Chinese issue and the key to understanding China.

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Download or read book A Modern History of Hong Kong written by Steve Tsang and published by Bloomsbury Publishing. This book was released on 2003-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major history of Hong Kong tells the remarkable story of how a cluster of remote fishing villages grew into an icon of capitalism. The story began in 1842 with the founding of the Crown Colony after the First Anglo-Chinese war - the original 'Opium War'. As premier power in Europe and an expansionist empire, Britain first created in Hong Kong a major naval station and the principal base to open the Celestial Chinese Empire to trade. Working in parallel with the locals, the British built it up to become a focus for investment in the region and an international centre with global shipping, banking and financial interests. Yet by far the most momentous change in the history of this prosperous, capitalist colony was its return in 1997 to 'Mother China', the most powerful Communist state in the world.

Download or read book Social Life and Development in Hong Kong written by Ambrose Y. C. King and published by Chinese University Press. This book was released on 1981 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume, prepared by social scientists with different specializations, address selected aspects of Hong Kong's post-War development.

Download or read book Hong Kongers in the British Armed Forces 1860 1997 written by Chi Man Kwong and published by Oxford University Press. This book was released on 2022 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic study of the experience of the more than 30,000 Hong Kong men and women who served in the British armed forces from the Opium Wars to the end of the British rule, putting them in the context of Hong Kong history, the history of the British Empire, and the military history of the 19th and 20th centuries.

Download or read book HONG KONG Major Companies Directory written by and published by Business Information Agency. This book was released on with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Dynamics of Beijing Hong Kong Relations written by Sonny Shiu-hing Lo and published by Hong Kong University Press. This book was released on 2008-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically assesses the implementation of the "one country, two systems" in the Hong Kong Special Administrative Region (HKSAR) from the political, judicial, legal, economic and societal dimensions. The author contends that there has been a gradual process of mainlandization of the HKSAR, meaning that Hong Kong is increasingly economically dependent on the People's Republic of China (PRC), politically deferent to the central government on the scope and pace of democratic reforms, socially more patriotic toward the motherland and more prone to media self-censorship, and judicially more vulnerable to the interpretation of the Basic Law by the National People's Congress. This book aims to achieve a breakthrough in relating the development of Hong Kong politics to the future of mainland China and Taiwan. By broadening the focus of the "one country, two systems" from governance to the process of Sino-British negotiations and their thrust-building efforts, this book argues that the diplomats from mainland China and Taiwan can learn from the ways in which Hong Kong's political future was settled in 1982–1984. This is a book for students, researchers, scholars, diplomats and lay people.