Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Big Data Applications in the Telecommunications Industry written by Ouyang, Ye and published by IGI Global. This book was released on 2016-12-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing presence of smart phones and smart devices has caused significant changes to wireless networks. With the ubiquity of these technologies, there is now increasingly more available data for mobile operators to utilize. Big Data Applications in the Telecommunications Industry is a comprehensive reference source for the latest scholarly material on the use of data analytics to study wireless networks and examines how these techniques can increase reliability and profitability, as well as network performance and connectivity. Featuring extensive coverage on relevant topics, such as accessibility, traffic data, and customer satisfaction, this publication is ideally designed for engineers, students, professionals, academics, and researchers seeking innovative perspectives on data science and wireless network communications.
Download or read book Telecommunications Development in Asia written by John URE and published by Hong Kong University Press. This book was released on 2008-05-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: No industry has expanded faster than telecommunications, gained so many new users, added so much value, spread so rapidly to the underdeveloped areas of developing countries, done so much to close the digital divide and provide access to e-learning, e-health, and e-commerce across the countries of the Asia Pacific. Telecommunications Development in Asia provides a completely new and comprehensive analysis of the policies adopted throughout the region that have led to the explosive growth of this sector. It is a sequel to the 1995 landmark publication, John Ure (editor) Telecommunications in Asia: Policy, Planning and Development, and like the earlier volume will become a popular and indispensable guide for professionals, policy-makers and regulators working in telecommunications-related sectors. Part One of this new book is thematic. It reviews global best practices across a range of key issues facing the industry, from regulation, competition policy and the provision of universal service, to interconnection between competing networks, the management of radio spectrum for the all-important wireless communications sector, and an assessment of innovation in the telecommunications equipment market. Part Two examines markets across the Asia Pacific region, exploring the themes of Part One through in-depth country studies. Policy and regulations, industry trends and markets are uniquely placed in their historical, economic and political context. No other publication offers such comprehensive insights and understanding of the dynamic of these markets. And like the 1995 book, this one looks likely to stand the test of time.
Download or read book Customer centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Download or read book Managing Customer Trust Satisfaction and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Download or read book Understanding Telecom Management written by Vinayshil Gautam and published by Concept Publishing Company. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts To Review And Analyse The Functioning Of Telecom Management In Regional Perspective. Covers The Developed, Developing And Underdeveloped Markets Of This Sector. Looks At The Constraints Affecting The Telecom Management And Address Issues Relating To Data Services, Telecom Regulation And Licenses Also. Six Chapters Largenumber Of Figures.
Download or read book U S Industrial Outlook written by and published by . This book was released on 1994 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Privatisation and Liberalisation in European Telecommunications written by Willem Hulsink and published by Routledge. This book was released on 2012-12-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines a detailed, sector-specific study of comparative telecommunications regimes set in the context of the EC, with an extensive historical and empirical analysis of individual policy management and change as experienced by three diverse regulatory cultures, namely, Britain, the Netherlands and France. By adopting a comprehensive analytical framework based on far-reaching literature, the author explores a wide-range of theories, addressing key issues at the forefront of contemporary political and academic debate as: Do nation states matter in the globalizing telecommunications industry? Does the common challenge of techno-global telecommunications restructuring elicit different national responses? What is the significance of a single-speed or multi-speed Europe in implementing telecommunications governance regimes?
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Competitiveness of U S Advanced technology Industries written by United States International Trade Commission and published by DIANE Publishing. This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the global competitiveness of the U.S. cellular communications industry. Covers: cellular service providers, cellular network equipment manufacturers, and cellular phone manufacturers. Focuses principally on cellular communications industries in the U.S., Europe, and Japan. Includes: government policies, regulatory and trade impediments, and R&D financing and expenditures. Glossary. Charts, tables and graphs.
Download or read book The Report written by and published by Oxford Business Group. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multigenerational Online Behavior and Media Use Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
Download or read book Impact of Mobile Payment Applications and Transfers on Business written by Opati, Thaisaiyi Zephania and published by IGI Global. This book was released on 2019-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy. Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.
Download or read book Proceedings of the International Conference Theory and Applications in the Knowledge Economy written by Eduardo Tomé and published by Eduardo Tomé. This book was released on 2016-07-08 with total page 923 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword TAKE 2016 is a dream that came true. In about six months, a group of friends and colleagues put together in an upcoming and very dynamic university a conference with 9 streams, 3 keynotes, and 3 special sessions. 60 papers presented, 6 posters and around 80 participants from 20 countries. This is awesome! I would like to deeply thank Aveiro University, the GOVCOPP research centre, the conference committee, the keynote speakers, the special session convenors, the stream leaders, the reviewers, the authors, and the administrative people for all their work and support. I want to have two special words one for Blazenka Knezevic without whom the website would not have been possible, the other for Gaby Neumann for work in these Proceedings. Scientifically, TAKE seems to be as important and new and far reaching. We don’t have shortage of models regarding the knowledge economy but we decisively lack to explore the relation between theory and practice. TAKE is a step in exploring that difference. We know that “Exact sciences find the best answers and social sciences give the best questions” (J.C. Spender) and we also know that “Knowledge Management is more preached by scholars than done by practitioners” (Aino Kianto). We assume the first idea and try to overcome the second. Hopefully TAKE 2016 will be a great success. Thank you for everything.
Download or read book China s Telecommunications Reforms written by Scott Yunxiang Guan and published by Nova Publishers. This book was released on 2003 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1990s, China started to reform its telecommunications regime by removing barriers to foreign and private investment and encouraging competition. This text applies the "Public Choice Plus" theory (developed in the study of economics) to the analysis of the policymaking process of China's telecommunications reforms. Guan is a senior fellow at the Centre for Innovation Law and Policy at the U. of Toronto.
Download or read book Wireless PCS Telecommunications written by and published by Information Gatekeepers Inc. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
