Download or read book Customer Empathy written by Alex Allwood and published by . This book was released on 2019-11-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive differentiation and CX as a driver of sustainable growth are not being fully realised - at best, there is only incremental gain for most organisations. Something is missing. As it stands, customer experience management and design is overdue for radical intervention. Customer empathy helps us to see the customer's world differently. Doubling down on CX practices by switching on customer empathy creates deeper understanding, more meaningful connection, aligns and unites teams and enriches decision making. Customer empathy is a powerful human resource for positively impacting customer experience excellence that until now has been largely overlooked.
Download or read book My Product Management Toolkit written by Marc Abraham and published by Createspace Independent Publishing Platform. This book was released on 2018-03-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
Download or read book Empathy in Action written by Tony Bates and published by IdeaPress Publishing. This book was released on 2021-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. That's because brands have focused on company centric business strategies, processes and technology. However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets--the very people who make it possible to be in business? Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Download or read book Marketing with Strategic Empathy written by Claire Brooks and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Download or read book Deploy Empathy written by Michele Hansen and published by . This book was released on 2022-02-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Deploy Empathy will help you learn the skill of interviewing your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you'll be able to interview customers and potential customers with confidence."A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money"Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells.Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them." - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software
Download or read book Radical Customer Empathy written by Danya Shea and published by Bookbaby. This book was released on 2019-10-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers and be more profitable.This book is written for ethical, values-based companies who have identified a real market need and have put their heart and soul into fulfilling that need with excellence and integrity.When you finish this book, you will be a better marketer. You will learn how to define your ideal customer experience; understand the importance of the customer's mindset at different buying stages; and increase the focus and effectiveness of your marketing strategies.
Download or read book Becoming the Customer written by Peter McLaughlin and published by Dog Ear Publishing. This book was released on 2013-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming the Customer Beyond the techniques, the methods, and the science of sales, is one great truth: become the customer. See the world through the eyes of your customers or prospects. Understand their deepest motivations. Decode their hidden signals. Speak to them in their language and you will establish better rapport and close more sales. This work draws from the worlds of professional sales, behavioral research, and subconscious influence, including Neuro-Linguistic Programming, body language and hypnosis. It teaches you how to establish trust, understand and overcome objections, utilize the timeless principles of influence, and sell to the unique personality, emotions, needs and desires of your customer. This underlying philosophy -- literally "becoming the customer" - is the key to hearing what your customers are truly saying, placing their interests above your own, and becoming an agent of their success and wellbeing. In this way, everyone wins. "Becoming the Customer is really about becoming a better salesperson. A trained hypnotist and an experienced salesman, Peter weaves both parts of his illustrious career into a cohesive picture, showing us an unconventional path to the fine art of selling." --Marshall Goldsmith, million-selling author of the New York Times bestsellers, MOJO and What Got You Here Won't Get You There "Becoming the Customer should be right next to Daniel Pink's To Sell is Human on your bookshelf. Peter's unique perspective, deep understanding of customer psychology, and wealth of on-the-street selling experience will help you more fully understand your customer and exponentially increase your sales." --Wayne Breitbarth, author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search "I highly recommend Becoming the Customer to anyone who wants to improve their sales skills and understanding of people and why they buy. Through simple but powerful techniques and principles, Peter will give you a competitive edge in your selling career. If you have been looking for how to take yourself or your organization to the next level in selling, this book is for you." -- Teri Yanovitch, author of Unleashing Excellence
Download or read book Practical Empathy written by Indi Young and published by Rosenfeld Media. This book was released on 2015-01-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
Download or read book Wired to Care How Companies Prosper When They Create Widespread Empathy written by Patnaik and published by Pearson Education India. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Download or read book The Compassionate Geek written by Don R. Crawley and published by Soundtraining Net. This book was released on 2011-05-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: There is a newer version of this book available. Please look up ISBN 978-0983660736. A real-world, plain-language how-to guide for delivering amazing customer service to end-users. Now in its second edition, The Compassionate Geek was written by tech people for tech people. There are no frills, just best practices and ideas that actually work! Filled with practical tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Here's what you'll find: Best practices for communicating with email, including examples The four intrinsic qualities of great service providers Best practices for communicating using chat and texting Ten tips for being a good listener Two practical ways to keep your emotions in check A flow chart for handling user calls What to do when the user is wrong How to work with the different generations in the workplace All of the information is presented in a straightforward style that you can understand and use right away. There's nothing "foo-foo," just down-to-earth tips and best practices learned from years of working with IT pros and end-users.
Download or read book Well Designed written by Jon Kolko and published by Harvard Business Review Press. This book was released on 2014-10-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Download or read book Leading with Empathy written by Gautham Pallapa and published by John Wiley & Sons. This book was released on 2021-11-25 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to lead others through adversity with the power of human connection. In Leading with Empathy: Understanding the Needs of Today’s Workforce, acclaimed strategist and business leader Dr. Gautham Pallapa presents an insightful roadmap to leading people through adversity and empowering humans in the workplace, the home, and society. Through this book, the distinguished author examines the impact of recent world-shaking events and how they have impacted us as a species and as individuals. He explores how empathy can help alleviate some of the more harmful effects of hardship and offers key actions that empathic leaders can take to inspire their followers. Finally, the book describes how to transform the way we work by rethinking and reimagining existing processes and innovatively introducing strategic disruption. Leading with Empathy also includes: Stories, anecdotes, and personal musings that grant visibility and validation to the suffering of others Exercises and strategies to reduce stress, anxiety, and improve happiness and positivity Actions that enable leaders to empower people through empathy, collaboration, and communication. An essential read for executives, managers, and business leaders of all types, Leading with Empathy will also earn a place on the bookshelves of military, athletic, and educational leaders who seek to inspire their followers and empower humanity in the face of adversity.
Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Download or read book The Relationship Dimension written by Professor Mohamed Zairi and published by . This book was released on 2019-08-23 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Empathy must not be confused with the notion of feeling sorry for the customer and expressing compassion rather empathy in the modern context is demonstrating respect for the customer and showing high levels of care, concern, consideration and most importantly desire to provide the mechanisms by which their needs and expectations are translated in terms of value and also to enable them to take part in shaping their own individualized experiences. Intimacy is the trigger mechanism by which an empathetic organization can demonstrate its high levels of customer centricity. Intimacy means gaining full knowledge and awareness of everything that concerns the customers in terms of their preferences, their needs and expectations and their wishes for having enjoyable, memorable, and fulfilling experiences. In today's business environment fueled by digital technology, intimacy can be made possible by tracking and mapping customers' journeys but also everything that concerns their wider interactions, and even gaining intimacy on the basis of learning more about customers behaviours, choices, and social interactions. This series of customer empathy titles depict the path of total empathy management by covering critical aspects associated with the need for customer proactive engagement, the organization's commitment to demonstrating care and concern for its customer base, the core aspects of delivering unique, personalized and memorable experiences and in turn gaining customers commitment in terms of loyalty, advocacy, and even long-term attraction to the brand that serves them in a unique, differentiated and powerful way. At a higher level, the suite of titles positions empathy from the point of view of building an ability to inspire with novelty, with pioneering thinking and translated through the constant introduction of new innovations that add value and maintain the wow factor. Furthermore, empathy through all of its critical aspects and customer journey points must be measured in terms of the impact generated as opposed to measuring on a linear basis the service provision from a push perspective. The impression that is created on the customer through value provision and through the commitment to have the customer in the driving seat by engaging them and allowing them to co-create and collaborate for driving their own personalized experiences, is a capability that every organization operating in the 21st century must possess. And the saying goes like this, By creating the right impression, we generate the positive expression from the customer. So in all, the starting point with this important topic called customer empathy, the basic fundamentals must be in place and these are covered in the suite of titles, which will be extended in the future by focusing more on the blend of psychological, physical, and emotional aspects of managing empathy at the higher level.
Download or read book Empathy Is Your Superpower written by Cori Bussolari PsyD and published by Sourcebooks, Inc.. This book was released on 2021-02-02 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Send them back to school with the superpower of caring for others—an introduction to empathy for kids 5 to 7 Learning to understand and care about the feelings of others is one of the most important steps in a child's development—and it's never too early to help little ones build those skills. This adorably illustrated storybook teaches young kids how to recognize and practice empathy through simple real-life examples that are easy for them to understand. It's written in clear, friendly language and includes questions and activities that encourage kids to talk about what they learned and use it in their lives. Go beyond other social emotional books for kids with: Empathy heroes—Little superhero characters Emmanuel and Emma model easy, age-appropriate ways for kids to practice empathy every day. Ways to set a good example—Kids will learn to put themselves in someone else's shoes, lend a helping hand, and inspire others to do the same. Skills for life—Tips, reflections, and games will help adults foster empathy in children for their whole lives. Get the best in empathy books for kids and encourage them to be kind, considerate, and self-aware.
Download or read book Organizing through Empathy written by Kathryn Pavlovich and published by Routledge. This book was released on 2013-09-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy dissolves the boundaries between self and others, and feelings of altruism towards others are activated. This process results in more compassionate and caring contexts, as well as helping others in times of suffering. This book provides evidence from neuroscience and quantum physics that it is empathy that connects humanity, and that this awareness can create a more just society. It extends interest in values-based management, exploring the intellectual, physical, ecological, spiritual and aesthetic well-being of organizations and society rather than the more common management principles of maximising profit and efficiency. This book challenges the existing paradigm of capitalism by providing scientific evidence and empirical data that empathy is the most important organizing mechanism. The book is unique in that it provides a comprehensive review of the transformational qualities of empathy in personal, organizational and local contexts. Integrating an understanding based upon scientific studies of why the fields of positive psychology and organizational scholarship are important, it examines the evidence from neuroscience and presents leading-edge studies from quantum physics with implications for the organizational field. Together the chapters in this book attempt to demonstrate how empathy helps in the reduction of human suffering and the creation of a more just society.