Download or read book Customer Data Integration written by Jill Dyché and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Download or read book Customer Data Integration written by Jill Dyché and published by John Wiley & Sons. This book was released on 2006-08-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Download or read book Master Data Management and Customer Data Integration for a Global Enterprise written by Alex Berson and published by McGraw Hill Professional. This book was released on 2007-05-22 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your business into a customer-centric enterprise Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework. Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions. Design and implement a dynamic MDM-CDI architecture that fits the needs of your business Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes Improve solution agility and flexibility using SOA and Web services Recognize customers and their relationships with the enterprise across channels and lines of business Ensure compliance with local, state, federal, and international regulations Deploy network, perimeter, platform, application, data, and user-level security Protect against identity and data theft, worm infection, and phishing and pharming scams Create an Enterprise Information Governance Group Perform development, QA, and business acceptance testing and data verification

Download or read book Principles of Data Integration written by AnHai Doan and published by Elsevier. This book was released on 2012-06-25 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Data Integration is the first comprehensive textbook of data integration, covering theoretical principles and implementation issues as well as current challenges raised by the semantic web and cloud computing. The book offers a range of data integration solutions enabling you to focus on what is most relevant to the problem at hand. Readers will also learn how to build their own algorithms and implement their own data integration application. Written by three of the most respected experts in the field, this book provides an extensive introduction to the theory and concepts underlying today's data integration techniques, with detailed, instruction for their application using concrete examples throughout to explain the concepts. This text is an ideal resource for database practitioners in industry, including data warehouse engineers, database system designers, data architects/enterprise architects, database researchers, statisticians, and data analysts; students in data analytics and knowledge discovery; and other data professionals working at the R&D and implementation levels. - Offers a range of data integration solutions enabling you to focus on what is most relevant to the problem at hand - Enables you to build your own algorithms and implement your own data integration applications

Download or read book Managing Data in Motion written by April Reeve and published by Newnes. This book was released on 2013-02-26 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Data in Motion describes techniques that have been developed for significantly reducing the complexity of managing system interfaces and enabling scalable architectures. Author April Reeve brings over two decades of experience to present a vendor-neutral approach to moving data between computing environments and systems. Readers will learn the techniques, technologies, and best practices for managing the passage of data between computer systems and integrating disparate data together in an enterprise environment. The average enterprise's computing environment is comprised of hundreds to thousands computer systems that have been built, purchased, and acquired over time. The data from these various systems needs to be integrated for reporting and analysis, shared for business transaction processing, and converted from one format to another when old systems are replaced and new systems are acquired. The management of the "data in motion" in organizations is rapidly becoming one of the biggest concerns for business and IT management. Data warehousing and conversion, real-time data integration, and cloud and "big data" applications are just a few of the challenges facing organizations and businesses today. Managing Data in Motion tackles these and other topics in a style easily understood by business and IT managers as well as programmers and architects. - Presents a vendor-neutral overview of the different technologies and techniques for moving data between computer systems including the emerging solutions for unstructured as well as structured data types - Explains, in non-technical terms, the architecture and components required to perform data integration - Describes how to reduce the complexity of managing system interfaces and enable a scalable data architecture that can handle the dimensions of "Big Data"

Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Download or read book MASTER DATA MANAGEMENT AND DATA GOVERNANCE 2 E written by Alex Berson and published by McGraw Hill Professional. This book was released on 2010-12-06 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest techniques for building a customer-focused enterprise environment "The authors have appreciated that MDM is a complex multidimensional area, and have set out to cover each of these dimensions in sufficient detail to provide adequate practical guidance to anyone implementing MDM. While this necessarily makes the book rather long, it means that the authors achieve a comprehensive treatment of MDM that is lacking in previous works." -- Malcolm Chisholm, Ph.D., President, AskGet.com Consulting, Inc. Regain control of your master data and maintain a master-entity-centric enterprise data framework using the detailed information in this authoritative guide. Master Data Management and Data Governance, Second Edition provides up-to-date coverage of the most current architecture and technology views and system development and management methods. Discover how to construct an MDM business case and roadmap, build accurate models, deploy data hubs, and implement layered security policies. Legacy system integration, cross-industry challenges, and regulatory compliance are also covered in this comprehensive volume. Plan and implement enterprise-scale MDM and Data Governance solutions Develop master data model Identify, match, and link master records for various domains through entity resolution Improve efficiency and maximize integration using SOA and Web services Ensure compliance with local, state, federal, and international regulations Handle security using authentication, authorization, roles, entitlements, and encryption Defend against identity theft, data compromise, spyware attack, and worm infection Synchronize components and test data quality and system performance

Download or read book Key Processes Outputs in Successfully Managing a Customer Data Integration CDI Solution Implementation Project written by Usama Mohammed Shamma and published by . This book was released on 2010 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer data integration (CDI) enables an enterprise to create and use a "single version of truth about their customers"; this single version of truth is one of the requirements needed to support fundamental transformation of an enterprise from an account-centric business to a new, effective, and agile customer-centric business--a transformation that has a profound impact on the way organizations conduct business and interact with their customers.

Download or read book Building a Data Integration Team written by Jarrett Goldfedder and published by Apress. This book was released on 2020-02-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find the right people with the right skills. This book clarifies best practices for creating high-functioning data integration teams, enabling you to understand the skills and requirements, documents, and solutions for planning, designing, and monitoring both one-time migration and daily integration systems. The growth of data is exploding. With multiple sources of information constantly arriving across enterprise systems, combining these systems into a single, cohesive, and documentable unit has become more important than ever. But the approach toward integration is much different than in other software disciplines, requiring the ability to code, collaborate, and disentangle complex business rules into a scalable model. Data migrations and integrations can be complicated. In many cases, project teams save the actual migration for the last weekend of the project, and any issues can lead to missed deadlines or, at worst, corrupted data that needs to be reconciled post-deployment. This book details how to plan strategically to avoid these last-minute risks as well as how to build the right solutions for future integration projects. What You Will Learn Understand the “language” of integrations and how they relate in terms of priority and ownershipCreate valuable documents that lead your team from discovery to deploymentResearch the most important integration tools in the market todayMonitor your error logs and see how the output increases the cycle of continuous improvementMarket across the enterprise to provide valuable integration solutions Who This Book Is For The executive and integration team leaders who are building the corresponding practice. It is also for integration architects, developers, and business analysts who need additional familiarity with ETL tools, integration processes, and associated project deliverables.

Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-12-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Download or read book Multivariate Data Integration Using R written by Kim-Anh Lê Cao and published by CRC Press. This book was released on 2021-11-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large biological data, which are often noisy and high-dimensional, have become increasingly prevalent in biology and medicine. There is a real need for good training in statistics, from data exploration through to analysis and interpretation. This book provides an overview of statistical and dimension reduction methods for high-throughput biological data, with a specific focus on data integration. It starts with some biological background, key concepts underlying the multivariate methods, and then covers an array of methods implemented using the mixOmics package in R. Features: Provides a broad and accessible overview of methods for multi-omics data integration Covers a wide range of multivariate methods, each designed to answer specific biological questions Includes comprehensive visualisation techniques to aid in data interpretation Includes many worked examples and case studies using real data Includes reproducible R code for each multivariate method, using the mixOmics package The book is suitable for researchers from a wide range of scientific disciplines wishing to apply these methods to obtain new and deeper insights into biological mechanisms and biomedical problems. The suite of tools introduced in this book will enable students and scientists to work at the interface between, and provide critical collaborative expertise to, biologists, bioinformaticians, statisticians and clinicians.

Download or read book Customer Data Integration A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: How important is customer data integration to the user organizations mission? Which customer data integration impacts are significant? Think about the people you identified for your customer data integration project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively? How does your organization evaluate strategic customer data integration success? How do you manage and improve your customer data integration work systems to deliver customer value and achieve organizational success and sustainability? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Data Integration investments work better. This Customer Data Integration All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Data Integration Self-Assessment. Featuring 905 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Data Integration improvements can be made. In using the questions you will be better able to: - diagnose Customer Data Integration projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Data Integration and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Data Integration Scorecard, you will develop a clear picture of which Customer Data Integration areas need attention. Your purchase includes access details to the Customer Data Integration self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Data Integration Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Customer Data Integration A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SQL Server 2012 Data Integration Recipes written by Adam Aspin and published by Apress. This book was released on 2013-01-26 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt: SQL Server 2012 Data Integration Recipes provides focused and practical solutions to real world problems of data integration. Need to import data into SQL Server from an outside source? Need to export data and send it to another system? SQL Server 2012 Data Integration Recipes has your back. You'll find solutions for importing from Microsoft Office data stores such as Excel and Access, from text files such as CSV files, from XML, from other database brands such as Oracle and MySQL, and even from other SQL Server databases. You'll learn techniques for managing metadata, transforming data to meet the needs of the target system, handling exceptions and errors, and much more. What DBA or developer isn't faced with the need to move data back and forth? Author Adam Aspin brings 10 years of extensive ETL experience involving SQL Server, and especially satellite products such as Data Transformation Services and SQL Server Integration Services. Extensive coverage is given to Integration Services, Microsoft's flagship tool for data integration in SQL Server environments. Coverage is also given to the broader range of tools such as OPENDATASOURCE, linked servers, OPENROWSET, Migration Assistant for Access, BCP Import, and BULK INSERT just to name a few. If you're looking for a resource to cover data integration and ETL across the gamut of Microsoft's SQL Server toolset, SQL Server 2012 Data Integration Recipes is the one book that will meet your needs. Provides practical and proven solutions towards creating resilient ETL environments Clearly answers the tough questions which professionals ask Goes beyond the tools to a thorough discussion of the underlying techniques Covers the gamut of data integration, beyond just SSIS Includes example databases and files to allow readers to test the recipes

Download or read book Data Integration Blueprint and Modeling written by Anthony David Giordano and published by Pearson Education. This book was released on 2010-12-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Data Integration Work: How to Systematically Reduce Cost, Improve Quality, and Enhance Effectiveness Today’s enterprises are investing massive resources in data integration. Many possess thousands of point-to-point data integration applications that are costly, undocumented, and difficult to maintain. Data integration now accounts for a major part of the expense and risk of typical data warehousing and business intelligence projects--and, as businesses increasingly rely on analytics, the need for a blueprint for data integration is increasing now more than ever. This book presents the solution: a clear, consistent approach to defining, designing, and building data integration components to reduce cost, simplify management, enhance quality, and improve effectiveness. Leading IBM data management expert Tony Giordano brings together best practices for architecture, design, and methodology, and shows how to do the disciplined work of getting data integration right. Mr. Giordano begins with an overview of the “patterns” of data integration, showing how to build blueprints that smoothly handle both operational and analytic data integration. Next, he walks through the entire project lifecycle, explaining each phase, activity, task, and deliverable through a complete case study. Finally, he shows how to integrate data integration with other information management disciplines, from data governance to metadata. The book’s appendices bring together key principles, detailed models, and a complete data integration glossary. Coverage includes Implementing repeatable, efficient, and well-documented processes for integrating data Lowering costs and improving quality by eliminating unnecessary or duplicative data integrations Managing the high levels of complexity associated with integrating business and technical data Using intuitive graphical design techniques for more effective process and data integration modeling Building end-to-end data integration applications that bring together many complex data sources

Download or read book Who Owns the Data written by Frank L. Eichorn and published by Tate Pub & Enterprises Llc. This book was released on 2005-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know how important customer service is, every company espouses it. But how often do we think about treating our internal colleagues with the same customer service levels as our external customers? Who Owns The Data? examines the relationships between IT departments in an organization and the business units they support and develops a holistic approach to improving these internal relationships. This book is targeted at executives, managers and team members at every level of an organization. It demonstrates the direct, positive impact of adopting Internal Customer Relationship Management principles on employee satisfaction, customer satisfaction and organizational performance.

Download or read book Business Intelligence Guidebook written by Rick Sherman and published by Newnes. This book was released on 2014-11-04 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors' tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you'll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success. - Provides practical guidelines for building successful BI, DW and data integration solutions. - Explains underlying BI, DW and data integration design, architecture and processes in clear, accessible language. - Includes the complete project development lifecycle that can be applied at large enterprises as well as at small to medium-sized businesses - Describes best practices and pragmatic approaches so readers can put them into action. - Companion website includes templates and examples, further discussion of key topics, instructor materials, and references to trusted industry sources.