Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Routledge. This book was released on 2017-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

Download or read book Customer Clubs and Loyalty Programmes written by Stephan A. Butscher and published by Gower Publishing Company, Limited. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes case studies from some of the most successful companies from the UK, Europe, Australia and the USA, including Volkswagen Club, Kawasaki Riders Club, Microsoft Advantage and Swatch The Club.

Download or read book Customer Relationship Management written by Gerhard Raab and published by CRC Press. This book was released on 2016-05-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2006 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2006 with total page 1942 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Keys to Terrific Customer Service paperback written by Laurence Hatch and published by Lulu.com. This book was released on 2008-09-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keys to Terrific Customer Service is not just a motivational book like hundreds of other customer service books on the market. It is a serious textbook that analyzes all aspects of customer satisfaction, trends in modern high-tech service delivery, and new concepts of measuring customer wants and needs. KTTCS is an ideal, inspirational resource for any small business owner, customer service manager, quality assurance specialist, service process planner, customer relations supervisor, or business consultant. Over 165 topics are covered in remarkable detail with clear examples and action plans.

Download or read book Collaborative Customer Relationship Management written by Alexander H. Kracklauer and published by Springer Science & Business Media. This book was released on 2012-11-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Download or read book Managing Data Mining Technologies in Organizations written by Parag C. Pendharkar and published by IGI Global. This book was released on 2003-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portals present unique strategic challenges in the academic environment. Their conceptualization and design requires the input of campus constituents who seldom interact and whose interests are often opposite. The implementation of a portal requires a coordination of applications and databases controlled by different campus units at a level that may never before have been attempted at the institution. Building a portal is as much about constructing intra-campus bridges as it is about user interfaces and content. Designing Portals: Opportunities and Challenges discusses the current status of portals in higher education by providing insight into the role portals play in an institution's business and educational strategy, by taking the reader through the processes of conceptualization, design, and implementation of the portals (in different stages of development) at major universities and by offering insight from three producers of portal software systems in use at institutions of higher learning and elsewhere.

Download or read book Focused Operations Management for Health Services Organizations written by Boaz Ronen and published by John Wiley & Sons. This book was released on 2012-06-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused Operations Management for Health Services Organizations offers managers and staff the practical knowledge and tools they need to accomplish much more within existing resources. This text identifies common bottlenecks and constraints and focuses on the critical issues and processes faced by managers in the health care field. The book provides tools to significantly improve organizational operations as well as enhance quality and customer satisfaction without increasing the use of physical, human, and financial resources.

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Download or read book Handbook of Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-07-09 with total page 1367 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.

Download or read book Institutions in Perspective written by Rudolf Richter and published by Mohr Siebeck. This book was released on 2006 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rudolf Richter is one of the leading pioneers in the field of the New Institutional Economics in Germany. The articles in this Festschrift were written by renowned scholars from Germany and other countries. In addition to general perspectives on the New Institutional Economics, the Festschrift also contains articles on the theory of the firm, economic contract theory, on pricing and competition, macroeconomics and monetary economics and on various aspects of law and economics.

Download or read book The Viability of Organizations Vol 1 written by Wolfgang Lassl and published by Springer. This book was released on 2019-05-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s complexity, speed, and need for adaptation are putting organizations under stress. Understanding how organizations function and truly come alive has become a critical competency. And yet, organizations still seem to lack a solid understanding of what constitutes meaningful, viable, and effective organizational structures. Using the Viable System Model (VSM) as a framework, this three-volume compendium volume offers readers a new and comprehensive perspective on organizations and how they function beyond the organizational chart. Moreover, it equips readers with a rigorous methodology for analyzing organizations and addressing deep-seated organizational dysfunctions, while also showing them how to redesign their structures and develop better and more tailor-made solutions. This first volume introduces readers to the VSM and its main components. Readers are taken on a journey, allowing them to rediscover all-too-familiar aspects in the life of their organization and to become aware of the critical success factors for its smooth functioning and long-term viability. In turn, volumes 2 and 3 provide an in-depth introduction to diagnosing and designing organizations with the help of the VSM. For academics, this compendium rediscovers a theoretical perspective that can help them understand macro-structural issues; at the same time, for VSM experts and researchers alike, it resolves many open aspects in the VSM framework. "This compendium is a most welcome contribution to Organizational Cybernetics. Lassl provides a detailed analytical and insightful perspective on the currently most powerful organization theory, which is a key to mastering complexity: the Viable System Model. The author also finds new, creative ways of showing the practitioner how to make the model work. If you apply it properly, you can reap huge benefits: the viability of your organization and a prosperous future."Prof. em. Dr. Markus Schwaninger, University of St. Gallen "There is nothing more practical than a good theory" (K. Lewin). This is exactly what Lassl’s books exemplify and prove. By advancing the VSM-based organizational theory and providing ample application-related examples, these books allow the readers to look at their organizations and management from a new perspective, and provides them with the knowledge to trigger and implement practical organizational changes.I have been able to draw upon many cutting-edge examples from Lassl’s books for my lectures on the VSM, which have repeatedly convinced students of its value and enabled them to gain an in-depth understanding of the VSM. Particularly Lassl’s elaborations on variety management and on the axiom of requisite vertical eigen-variety are cornerstones for every organizational design project, for value-oriented management, and for the overall viability of the organization. I highly recommend the book to all managers looking for ideas for future-oriented design of organizations and of value creation."Prof. Dr. Matthias Müller-Wiegand, Vice President Department Business and Law, Rheinische Fachhochschule Köln/University of Applied Sciences /div