Download or read book Current State of Chinese Direct Mail Industry written by Jinkai Qian and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Indicated by the Direct Marketing Association (DMA), direct mail marketing expenditures in the USA were nearly $61.3 billion USD in 2008, which was much higher than that of China's $1.57 billion USD in the same time period (Chinese Graphic Arts Net). Direct mail products -- as defined by DMA -- include catalogs, letters, brochures, pamphlets, circulars and preprinted inserts, video and audiotapes, diskettes, promotional items and communications sent through the mail or other delivery services. In order to better understand the state of direct mail in China, the researcher conducted six detailed interviews with five Chinese printers and one advertising agency. The result showed that with the purchase of digital presses, four of the five printing companies are capable of producing all levels of customized direct mail from versioning to highly personalized print. But all of them indicated that digital printing only occupies very limited portion of their annual production output. However, some printing companies interviewed regarded direct mail as one of their major products, which generate most of their revenue. Moreover, their direct mail job volumes are quite stable mostly due to long-term cooperation with same group of customers, such as banks and publishers. But according to the ad agency interviewed, the usage of direct mail decreased noticeably in recent times due to the emerging and growing E-marketing channels like social media. In addition, most clients of that ads agency have specific marketing plans, which are based on marketing budget, return on investment (ROI) and creativity, therefore its challenging to persuade clients to utilize direct mail because of its high production cost. The researcher concluded that the three most challenging obstacles that Chinese direct mail industry is facing are: obtaining quality customer data, competition with other advertising media, cost of digital printing and postage."--Abstract.
Download or read book Direct Mail Advertising Service to the Chinese Community written by Chong-gee Cho and published by . This book was released on 1984 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modernizing China s Industries written by Colin G. Brown and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book fills an important gap in understanding the process of economic transformation by providing a comprehensive and in-depth micro-level analysis of industrial transition. . . The book is highly recommended for those who are working on or studying the Chinese economic transformation focusing especially on industry and its transition. Ligang Song, Economic Record As the authors admit, the wool industry may seem a rather obscure choice (p. 23). Yet this is a book of interest to a much wider relationship than agro-business specialists. It provides a meticulous case-study of one industry which illuminates a number of broader issues currently under discussion in the China studies field. . . As the Chinese economy becomes more variegated, economists and political scientists trying to understand the Chinese economic reform experience will increasingly have to rely on such studies. They bring out the intricacies of this process and help us to move from across-the-board generalizations on property rights reform to more nuanced analyses of economic transition. Björn Alpermann, The China Journal China defies generalizations, and the only way that we can hope to obtain a clear idea of the process of reform is through detailed studies, that trace the complex ebb and flow of reforms, including the interactions between centre and locality, and between the stages of the processing. This is a valuable study that will stand the test of time. Will Martin, The World Bank, US This book is more than yet another industry report . This is a book on transition. It describes the mega-forces privatization; state-owned enterprise reform; internationalization; increasing competition and their mega-consequences the proliferation of small, private traders; the diversification of the process sector; the disintegration of government agencies and private initiatives that had been in charge of coordinating and managing quality that not only affected the wool sector, but are literally re-defining the fabric of China s economy. For those interested in trying to better understand the fastest growing economy in the world, this is a must read. Neither the authors competence in wool technology nor their description of the institutional details of the wool economy gets in the way of their main message. Powerful economic forces are at work in China. In some cases there are positive benefits through competitive and improved incentives. In other cases, however, there is a cost in terms of rising transaction costs, imperfect information and the inability to rationalize the evolving supply chains. Scott Rozelle, University of California, US China is the world s largest producer and consumer of wool textiles but the structure of its industry remains confusing and complex to many. While China offers the most important growth opportunity in the world today, the transition from a centrally planned to a market economy has compounded the difficulties and risks for many traders and investors wishing to deal with and in this market. This publication makes a major contribution towards unravelling the complexity of Chinese industrial structures through its review of recent changes to one of China s oldest but still significant manufacturing sectors, the wool textile industry. The lessons learned through this study will be relevant to anyone wishing to understand China s industrial modernization processes. Barry White, Chief Executive Officer, International Fibre Council (IFC) Ltd, Director, Australia China Business Council Exposed to powerful new economic forces, and undergoing dramatic ownership reforms and technological changes, China s industries are modernizing at a breakneck pace. In many industries, the outcomes have been chaotic and poorly aligned with societal objectives. This book analyses the transformation and modernization of China s industries through a detailed investigation of the wool and wool textile industries. The authors argue that to remai
Download or read book The Market Mechanism and Economic Reforms in China written by William Byrd and published by Routledge. This book was released on 2019-07-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This theoretical and empirical study of market-oriented reforms in Chinese industry since the late 1970s focuses on the expansion of the market mechanism in the allocation of industrial products and the concurrent decline of directive planning - a strategy that is a crucial component of the ambitious overall reform "package" that Chinese reformers are trying to implement. The expanding role of Chinese industrial goods has had major implications for the functioning and importance of planning which, the author argues, has become largely irrelevant in terms of direct control over short-term allocation.
Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Download or read book Direct Marketing in China written by Lisa C. Soong and published by . This book was released on 1997 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investigation of Shipments to Communist China written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1951 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China a Commercial and Industrial Handbook written by Julean Herbert Arnold and published by . This book was released on 1926 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Doing Business and Investing in China Guide Volume 1 Strategic Practical Information and Contacts written by IBP, Inc. and published by Lulu.com. This book was released on 2015-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: China: Doing Business and Investing in ... Guide Volume 1 Strategic, Practical Information, Regulations, Contacts
Download or read book China s Industrial Revolution And Economic Presence written by Manoranjan Dutta and published by World Scientific. This book was released on 2005-12-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some twenty-five years after 1949, China did not exist and the country was only rediscovered in the 1970s. As China looks set to soar in the new millennium, there is an urgency to understand the world's most populous economy with a billion plus people. This book aims to shed light on the country's rapid industrialization and internationalization by looking at questions such as: Can China sustain its accelerated rate of growth? Can labor supply be sustained at a relatively low wage rate? Can inflow of foreign direct investment be sustained at a high rate, given the consequent exposure to inflation? Will China's domestic market absorb its own output as the limit on the ability to export manufactures to overseas markets is reached? Is China's currency undervalued? Given China's foreign exchange reserves, should the country have a freely convertible currency?
Download or read book Foreign Agriculture Report written by and published by . This book was released on 1942 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investigation of Shipments to Communist China written by United States. Congress. Senate. Interstate and Foreign commerce and published by . This book was released on 1951 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Trade Shows and Exhibitions Handbook Strategic Information and Contacts written by IBP, Inc and published by Lulu.com. This book was released on 2013-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Trade Exhibitions Handbook
Download or read book Accession of China to the WTO written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 2001 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Business written by Christine Genzberger and published by World Trade Press. This book was released on 1994 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides resource for capitalizing on import, export, and foreign investment opportunities in China.
Download or read book Journalism and Communication in China and the West written by Bing Tong and published by Springer Nature. This book was released on 2020-11-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds new light on the study of journalism and communication, considering why and how journalism is studied in the 21st century. It notably offers both an international and interdisciplinary comparison of journalism and communication, examining the history of Chinese and Western journalism and addressing the similarities and differences between them. Focusing on the education and training of future journalists, it also provides a comprehensive study of news coverage systems in China and in Western countries, including the processing of news sources, attitudes towards news communication and comparative communication scholarship. Researchers of media and journalism will find this a key read, as well as practicing journalists and students of journalism.
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
