Download or read book Cultural Intelligence for Marketers written by Anastasia Karklina Gabriel and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
Download or read book Leading with Cultural Intelligence written by David A. Livermore and published by AMACOM/American Management Association. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is CQ? And why do leaders need it in our increasingly connected world?
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Download or read book Multicultural Intelligence written by David R. Morse and published by . This book was released on 2018 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Download or read book CQ written by P. Christopher Earley and published by Stanford University Press. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps a manager understand and assess personal cultural intelligence and how to leverage this capability in diverse work environments.
Download or read book Cultural Intelligence written by David A. Livermore and published by Baker Academic. This book was released on 2009-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intercultural ministry expert demonstrates the necessity of Cultural Intelligence for effectively serving an increasingly diverse church and world.
Download or read book Marketing Knowledge written by Dominic Twose and published by Lulu.com. This book was released on 2019-04-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Download or read book Evaluation of the Relationship Between Cultural Intelligence and Industrial Marketing Managers Entrepreneurial Features in Manufacturing Companies Industrial City Journal of Research and Development 2013 Vol 1 No 5 written by Shahram Gilaninia and published by . This book was released on 2013 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Download or read book Curious About Culture written by Gaiti Rabbani and published by Major Street Publishing. This book was released on 2022-01-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are on a journey of self-reflection or wish to influence others, this definitive guide to cross-cultural engagement will help you to understand your own cultural narrative and better connect with people of other cultural backgrounds.Curious about Culture by Gaiti Rabbani invites readers on a journey of introspection to discover the multitude of cultural influences that shape their view of the world.Culture is not geographically bound. It is about more than just where you were born and where you live. Gender, generation and language, among other factors, all contribute to your cultural lens and how well you can connect with others.Improving cross-cultural engagement starts with understanding yourself. You will uncover your own cultural drivers that will help you cultivate meaningful cross-cultural conversations. We all have multiple facets to our identities and some of them are likely to be stigmatised. The author encourages readers to be curious and dive beyond the apparent cues when engaging across cultures, highlighting the pitfalls of drawing upon assumptions and defaulting to stereotypes.Anecdotes from the leading cultural intelligence specialist, Gaiti Rabbani's rich personal and professional experiences along with research-based insights, create a relatable, insightful and thought-provoking read. Whether you are on a journey of self-reflection or wish to influence others, this book will help you to understand your own cultural narrative and better connect with people of other cultural backgrounds.Curious about Culture is a practical reference for the enterprising and curious professional.
Download or read book Chief Culture Officer written by Grant McCracken and published by . This book was released on 2011-05-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Culturally Intelligent Leadership written by Mai Moua and published by Business Expert Press. This book was released on 2011-01-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
Download or read book Marketing Mastery Strategies for Captivating Audiences written by Harish Chandra Singh Rathod and published by Inkbound Publishers. This book was released on 2022-12-21 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.
Download or read book Cultural Sensitivity and Adaptation in Asia Marketing Management written by Dr Mohd Farid Shamsudin and published by ABRN ASIA. This book was released on 2023-11-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's interconnected world, the realm of marketing management is undergoing a profound transformation. as businesses expand their reach across borders and cultures, the ability to understand, respect, and adapt to the diverse cultural landscapes of Asia has become paramount. "Cultural sensitivity and adaptation in Asia marketing management" is a timely and indispensable resource that delves into the intricacies of this dynamic and rapidly evolving field.
Download or read book Multicultural Marketing Is Your Story written by Eliane Karsaklian and published by Business Expert Press. This book was released on 2023-06-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling. Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.
Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
