Download or read book Cult Streetwear written by Josh Sims and published by Laurence King. This book was released on 2010-04-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Download or read book Streetwear Fashion written by Stephanie Watson and published by Lerner Publications. This book was released on 2014-03-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your style? ? low-key and flexible? ? a creative spin on everyday clothing? ? all about being comfortable, even at its most eye-catching? Then you're ready to rock the streetwear look! Long before streetwear became popular with stars like Gwen Stefani and Jay-Z, it was sported by ordinary kids with a keen sense of style. Cool yet casual, this trend is all about putting a flashy twist on the most basic items in your closet. Find out about the clothes, accessories, and hairstyles that define streetwear?and discover how you can use them to create your own unique look!
Download or read book Borderless Fashion Practice written by Vanessa Gerrie and published by Rutgers University Press. This book was released on 2023-06-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age -- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.
Download or read book Merchants of Style written by Natasha Degen and published by Reaktion Books. This book was released on 2023-05-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at Andy Warhol’s legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style. Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions—both public and commercial—that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion’s deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art’s emboldened forays into commerce and fashion’s growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.
Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Download or read book Textiles and Fashion written by Rose Sinclair and published by Elsevier. This book was released on 2014-11-08 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major textbook is designed for students studying textiles and fashion at higher and undergraduate level, as well as those needing a comprehensive and authoritative overview of textile materials and processes. The first part of the book reviews the main types of natural and synthetic fibres and their properties. Part two provides a systematic review of the key processes involved first in converting fibres into yarns and then transforming yarns into fabrics. Part three discusses the range of range of finishing techniques for fabrics. The final part of the book looks specifically at the transformation of fabric into apparel, from design and manufacture to marketing. With contributions from leading experts in their fields, this major book provides the definitive one-volume guide to textile manufacture. Provides comprehensive coverage of the types and properties of textile fibres to yarn and fabric manufacture, fabric finishing, apparel production and fashion Focused on the needs of college and undergraduate students studying textiles or fashion courses Each chapter ends with a summary to emphasise key points, a comprehensive self-review section, and project ideas are also provided
Download or read book Fashion Promotion written by Gwyneth Moore and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Download or read book Fashion and Tourism written by Maria Gravari-Barbas and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Download or read book This Is Not a T Shirt written by Bobby Hundreds and published by MCD. This book was released on 2019-06-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
Download or read book Fibre2Fashion Textile Magazine December 2018 written by Fibre2Fashion and published by Fibre2Fashion. This book was released on 2018-12-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The December 2018 issue of Fibre2Fashion looks at trends driving the textile processing sector of the industry, particularly two of its stages: dyeing and printing. It is because these two phases are seeing the most R&D work, not to speak of having a bearing on the preceding phases of textile processing. The issue then jumps to another sector of the textiles and apparel industry that embodies sustainability as it ought to have been: handloom-handmade. This is presented in the form of a collection of case studies, field reports and interviews. Of course, regular features are also covered. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.
Download or read book Icons of Style Cult T Shirts written by The Daily Street and published by Mitchell Beazley. This book was released on 2015-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 100 years, the T-shirt has been a blank canvas for men the world over - a billboard for advertising their style. This comprehensive guide collects the greatest designs ever seen, from the original US Navy plain white tee that started it all to the iconic logos of Stussy, Supreme, A Bathing Ape and all of the cutting-edge brands that make up the global street wear scene today. With photography and detailed analysis throughout, Icons of Style: Cult T-shirts looks at the most seminal T-shirts in history, making the ultimate stylish accessory for the discerning man.
Download or read book The Sports Shoe written by Thomas Turner and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond. Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.
Download or read book Vintage Menswear written by Douglas Gunn and published by Laurence King Publishing. This book was released on 2012-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic workwear, sports and military clothing Curated by connoisseurs of vintage clothing, the Vintage Showroom is a vast collection of rare 20th-century pieces that fashion designers and stylists pay to view, using the cut and detailing of individual garments as inspiration for their own work. Offering one-of-a-kind access, Vintage Menswear now makes this unique resource available in book form. Featuring 130 of the most influential examples of 20th-century and earlier European, American and Asian utilitarian tailoring and design, the book is divided into three sections of sportswear, militaria and workwear, covering everything from 1940s flying jackets and polar exploration suits to vintage French denims. Stunning full-page bleeds and front and back views showcase ground-breaking designs in concept, shape and cut. Providing over 300 lavishly illustrated pages of rare, must-see designs, Vintage Menswear is the essential choice of 20th-century vintage tailoring and detailing and an inspirational resource for students and menswear fashion designers and stylists.
Download or read book CNN 2022 2 No 257 written by LiveABC編輯群 and published by 希伯崙股份有限公司. This book was released on 2022-01-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 政治 Leading a Continent 德國鐵娘子梅克爾 告別16年政壇生涯 Germany Marks the End of an Era as Angela Merkel Steps Down 安格拉．梅克爾在四個任期結束後正式卸下總理一職，本文回顧她如何帶領德國走過這動盪的16年。 商業 The Empire Returns 挺過新冠疫情 帶您重登紐約地標帝國大廈 An Icon of New York City Reopens at Last 紐約市知名地標帝國大廈挺過新冠疫情，終於重新對外開放，繼續承載著大蘋果帶給人們的希望和夢想。 科學 Collaboration and Contest 邁入太空競賽的新時代 The Space Race Heats Up as More Nations Join Forces 有愈來愈多國家及私人企業加入太空探索的行列，使得新時代的太空競賽不再只是單打獨鬥，更走向協力合作。 體育 The Ultimate Pitch 台灣研發全球首顆智慧棒球 開啟運動科學大革命 Taiwanese Company Strikes a Home Run with Its Smart Baseball 台灣新創公司研發一款智慧棒球，可記錄球的轉速、速度和軌跡等，盼透過運動大數據增進球員的表現。 旅遊 A Wonder in Stone 約旦沙漠中的失落古城──佩特拉 Richard Quest Explores the Majestic City of Petra 隱藏在約旦一處狹窄峽谷內的佩特拉曾是古文明中的貿易要塞，鬼斧神工的通道與鑲建在赤褐色砂岩中的神殿讓人窺視遙想其往日風華。 科技 A New Eye in the Sky 探索宇宙奧秘的窺天之眼──詹姆斯．韋伯太空望遠鏡 NASA’s Bigger and Better Space Telescope Is Set to Launch 詹姆斯．韋伯太空望遠鏡提供超高解析度及紅外光觀測能力，將取代哈伯太空望遠鏡，可望成為人類揭開宇宙起源之謎的強大工具。 環境 Taming Water 還地於河──荷蘭因應極端氣候的妙方 The Netherlands’ Multipronged Approach to Cope with Floods 地勢低窪的荷蘭名列地球上第一批可能受極端氣候衝擊的高風險國家，為防範於未然，該國採取了一種另類妙方──還地於河。 專題報導 Beware the Next Wave 變種病毒Omicron將成下一波大流行？！ The US Gears Up to Tackle Delta and Omicron Outbreaks 新冠疫情一波未平一波又起，Delta變異株方興未艾，南非變異株Omicron又迅速席捲全球，各國無不繃緊神經、全力應戰。 專題報導 Boosting the Fight 施打疫苗加強劑真能提高防護力？ The Importance of an Extra Shot in Battling COVID-19 初步資料顯示，接種第三劑新冠病毒疫苗可為人體帶來不錯的保護力，公衛專家呼籲民眾追加接種，以降低重症率。 娛樂 An X-Cellent Console 軟體霸主進軍遊戲界──Xbox問世二十週年 The Past, Present and Future of Xbox 微軟的遊戲主機Xbox問世20年，持續以高相容性及精緻畫質帶給玩家極致暢快的遊戲體驗。 編輯精選2021年十大新聞 焦點話題 CNN 全球瞭望 Biden and Putin Face Off 拜登與普丁視訊峰會對決 Rare Einstein Document Goes Up for Auction 愛因斯坦相對論手稿付諸拍賣 Fashion Pioneer Virgil Abloh Dies 路易威登藝術總監阿布洛逝世 談天說地話英文 全方位搞懂CNN The Carbon-Tracking Satellite 太空糾察隊——衛星追蹤溫室氣體排放源 新聞片語通 CNN主編教你唸 天文學大人物 單字聯想地圖 天文占星
Download or read book Resilience of Luxury Companies in Times of Change written by Gabriella Lojacono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. It explores a variety of business models answering the following key questions: What is each brand’s value proposition used to attract a consumer’s willingness to pay? What is each brand’s target audience? How do brands navigate and expand their markets? And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers? The answers to these questions provide the foundation of a luxury company’s business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries. This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice. Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future – how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras.
Download or read book Field Guide How to be a Fashion Designer written by Marcarena San Martin and published by Rockport Publishers. This book was released on 2009-09-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.
Download or read book Essentials of Marketing written by David Brown and published by Taylor & Francis. This book was released on 2022-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
