Download or read book Cult of Analytics written by Steve Jackson and published by Routledge. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Download or read book Cult of Analytics written by Steve Jackson and published by Routledge. This book was released on 2015-12-22 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.

Download or read book Cult of Analytics Driving Online Marketing Strategies Using Web Analytics written by Mayergoyz and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Download or read book Uncharted written by Erez Aiden and published by Penguin. This book was released on 2013-12-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists.” – Steven Pinker, author of The Better Angels of Our Nature Our society has gone from writing snippets of information by hand to generating a vast flood of 1s and 0s that record almost every aspect of our lives: who we know, what we do, where we go, what we buy, and who we love. This year, the world will generate 5 zettabytes of data. (That’s a five with twenty-one zeros after it.) Big data is revolutionizing the sciences, transforming the humanities, and renegotiating the boundary between industry and the ivory tower. What is emerging is a new way of understanding our world, our past, and possibly, our future. In Uncharted, Erez Aiden and Jean-Baptiste Michel tell the story of how they tapped into this sea of information to create a new kind of telescope: a tool that, instead of uncovering the motions of distant stars, charts trends in human history across the centuries. By teaming up with Google, they were able to analyze the text of millions of books. The result was a new field of research and a scientific tool, the Google Ngram Viewer, so groundbreaking that its public release made the front page of The New York Times, The Wall Street Journal, and The Boston Globe, and so addictive that Mother Jones called it “the greatest timewaster in the history of the internet.” Using this scope, Aiden and Michel—and millions of users worldwide—are beginning to see answers to a dizzying array of once intractable questions. How quickly does technology spread? Do we talk less about God today? When did people start “having sex” instead of “making love”? At what age do the most famous people become famous? How fast does grammar change? Which writers had their works most effectively censored by the Nazis? When did the spelling “donut” start replacing the venerable “doughnut”? Can we predict the future of human history? Who is better known—Bill Clinton or the rutabaga? All over the world, new scopes are popping up, using big data to quantify the human experience at the grandest scales possible. Yet dangers lurk in this ocean of 1s and 0s—threats to privacy and the specter of ubiquitous government surveillance. Aiden and Michel take readers on a voyage through these uncharted waters.

Download or read book Hollywood Park written by Mikel Jollett and published by Celadon Books. This book was released on 2020-05-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: **THE INSTANT NEW YORK TIMES BESTSELLER** “A Gen-X This Boy’s Life...Music and his fierce brilliance boost Jollett; a visceral urge to leave his background behind propels him to excel... In the end, Jollett shakes off the past to become the captain of his own soul. Hollywood Park is a triumph." —O, The Oprah Magazine "This moving and profound memoir is for anyone who loves a good redemption story." —Good Morning America, 20 Books We're Excited for in 2020 "Several years ago, Jollett began writing Hollywood Park, the gripping and brutally honest memoir of his life. Published in the middle of the pandemic, it has gone on to become one of the summer’s most celebrated books and a New York Times best seller..." –Los Angeles Magazine HOLLYWOOD PARK is a remarkable memoir of a tumultuous life. Mikel Jollett was born into one of the country’s most infamous cults, and subjected to a childhood filled with poverty, addiction, and emotional abuse. Yet, ultimately, his is a story of fierce love and family loyalty told in a raw, poetic voice that signals the emergence of a uniquely gifted writer. We were never young. We were just too afraid of ourselves. No one told us who we were or what we were or where all our parents went. They would arrive like ghosts, visiting us for a morning, an afternoon. They would sit with us or walk around the grounds, to laugh or cry or toss us in the air while we screamed. Then they’d disappear again, for weeks, for months, for years, leaving us alone with our memories and dreams, our questions and confusion. ... So begins Hollywood Park, Mikel Jollett’s remarkable memoir. His story opens in an experimental commune in California, which later morphed into the Church of Synanon, one of the country’s most infamous and dangerous cults. Per the leader’s mandate, all children, including Jollett and his older brother, were separated from their parents when they were six months old, and handed over to the cult’s “School.” After spending years in what was essentially an orphanage, Mikel escaped the cult one morning with his mother and older brother. But in many ways, life outside Synanon was even harder and more erratic. In his raw, poetic and powerful voice, Jollett portrays a childhood filled with abject poverty, trauma, emotional abuse, delinquency and the lure of drugs and alcohol. Raised by a clinically depressed mother, tormented by his angry older brother, subjected to the unpredictability of troubled step-fathers and longing for contact with his father, a former heroin addict and ex-con, Jollett slowly, often painfully, builds a life that leads him to Stanford University and, eventually, to finding his voice as a writer and musician. Hollywood Park is told at first through the limited perspective of a child, and then broadens as Jollett begins to understand the world around him. Although Mikel Jollett’s story is filled with heartbreak, it is ultimately an unforgettable portrayal of love at its fiercest and most loyal.

Download or read book Street Data written by Shane Safir and published by Corwin. This book was released on 2021-02-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Download or read book Asking Why in Web Analytics written by Steve Jackson and published by Jackalytics Tmi. This book was released on with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."

Download or read book Communication and Midterm Elections written by John Allen Hendricks and published by Springer. This book was released on 2016-01-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Download or read book Cults written by Max Cutler and published by Simon and Schuster. This book was released on 2022-07-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mystery. Manipulation. Murder. Cults are associated with all of these. But what really goes on inside them? More specifically, what goes on inside the minds of cult leaders and the people who join them? Based on the hit podcast Cults, this is essential reading for any true crime fan. Cults prey on the very attributes that make us human: our desire to belong, to find a deeper meaning in life, to live everyday with divine purpose. Their existence creates a sense that any one of us, at any time, could step off the cliff’s edge and fall into that daunting abyss of manipulation and unhinged dedication to a misplaced cause. Perhaps it’s this mindset that keeps us so utterly obsessed and desperate to learn more, or it’s that the stories are so bizarre and unsettling that we are simply in awe of the mechanics that make these infamous groups tick. The premier storytelling podcast studio Parcast has been focusing on unearthing these mechanics—the cult leaders and followers, and the world and culture that gave birth to both. Parcast’s work in analyzing dozens of case studies has revealed patterns: distinct ways that cult leaders from different generations resemble one another. What links the ten notorious figures profiled in Cults are as disturbing as they are stunning—from Manson to Applewhite, Koresh to Raël, the stories woven here are both spellbinding and disturbing. Cults is more than just a compilation of grisly biographies, however. In these pages, Parcast’s founder Max Cutler and national bestselling author Kevin Conley look closely at the lives of some of the most disreputable cult figures and tell the stories of their rise to power and fall from grace, sanity, and decency. Beyond that, it is a study of humanity, an unflinching look at what happens when the most vulnerable recesses of the mind are manipulated and how the things we hold most sacred can be twisted into the lowest form of malevolence.

Download or read book Leaving Isn t the Hardest Thing written by LAUREN. HOUGH and published by Coronet. This book was released on 2022-04-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Big Data written by Amandeep Singh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Download or read book Big Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2022-01-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Download or read book The Cult of Trump written by Steven Hassan and published by Free Press. This book was released on 2020-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A masterful and eye-opening examination of Trump and the coercive control tactics he uses to build a fanatical devotion in his supporters written by “an authority on breaking away from cults…an argument that…bears consideration as the next election cycle heats up” (Kirkus Reviews). Since the 2016 election, Donald Trump’s behavior has become both more disturbing and yet increasingly familiar. He relies on phrases like, “fake news,” “build the wall,” and continues to spread the divisive mentality of us-vs.-them. He lies constantly, has no conscience, never admits when he is wrong, and projects all of his shortcomings on to others. He has become more authoritarian, more outrageous, and yet many of his followers remain blindly devoted. Scott Adams, the creator of Dilbert and a major Trump supporter, calls him one of the most persuasive people living. His need to squash alternate information and his insistence of constant ego stroking are all characteristics of other famous leaders—cult leaders. In The Cult of Trump, mind control and licensed mental health expert Steven Hassan draws parallels between our current president and people like Jim Jones, David Koresh, Ron Hubbard, and Sun Myung Moon, arguing that this presidency is in many ways like a destructive cult. He specifically details the ways in which people are influenced through an array of social psychology methods and how they become fiercely loyal and obedient. Hassan was a former “Moonie” himself, and he presents a “thoughtful and well-researched analysis of some of the most puzzling aspects of the current presidency, including the remarkable passivity of fellow Republicans [and] the gross pandering of many members of the press” (Thomas G. Gutheil, MD and professor of psychiatry, Harvard Medical School). The Cult of Trump is an accessible and in-depth analysis of the president, showing that under the right circumstances, even sane, rational, well-adjusted people can be persuaded to believe the most outrageous ideas. “This book is a must for anyone who wants to understand the current political climate” (Judith Stevens-Long, PhD and author of Living Well, Dying Well).

Download or read book Sports Analytics and Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-11-18 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Download or read book Practice And All Is Coming written by Matthew Remski and published by Embodied Wisdom Publishing. This book was released on 2019-02-25 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we co-create safer yoga and spiritual communities? Through dogged investigative work, careful listening to survivor stories of assault and abuse, and close analysis of the cultic mechanisms at play in the sphere of Pattabhi Jois’s Ashtanga community, Matthew Remski’s Practice and All Is Coming offers a sober view into a collective and intergenerational trauma. It also offers a clear pathway forward into enhanced critical thinking, student empowerment, self-and-other care, and community resilience. Concluding with practical tools for a world rocked by abuse revelations, Practice and All Is Coming opens a window on the possibility of healing— and even re-enchantment. While Mathew Remski is the courageous, insightful, and compassionate author of this informative, challenging, and thought-provoking book, this book is clearly a group effort. Equal parts theory, training manual, expose, and memoir, Practice and All is Coming ... is a foray into the difficult topics of personal agency, spirituality authority, and cult dynamics. In addition to his clearly articulated understanding of the problems inherent in many spiritual schools, Mathew provides hope for healing the confusion and anguish that arise in the heart of sincere practitioners when they are betrayed by the revered powers in which they have placed their trust. If you practice or teach yoga, please consider this book an essential companion on your path. Christina Sell, author of Yoga From the Inside Out, My Body is a Temple, and A Deeper Yoga.

Download or read book I Capture the Castle written by Dodie Smith and published by St. Martin's Press. This book was released on 2003-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the 20th Century's most beloved novels is still winning hearts! I Capture the Castle tells the story of seventeen-year-old Cassandra and her family, who live in not-so-genteel poverty in a ramshackle old English castle. Here she strives, over six turbulent months, to hone her writing skills. She fills three notebooks with sharply funny yet poignant entries. Her journals candidly chronicle the great changes that take place within the castle's walls, and her own first descent into love. By the time she pens her final entry, she has "captured the castle"-- and the heart of the reader-- in one of literature's most enchanting entertainments. “This book has one of the most charismatic narrators I've ever met.” -- J.K. Rowling, author of the Harry Potter series

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.