Download or read book Popular Culture written by John G. Nachbar and published by Popular Press. This book was released on 1992 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Culture: An Introductory Text provides the means for a new examination of the different faces of the American character in both its historical and contemporary identities. The text is highlighted by a series of extensive introductions to various categories of popular culture and by essays that demonstrate how the methods discussed in the introductions can be applied. This volume is an exciting beginning for the study of the materials of everyday life that define our culture and confirm our individual senses of identity.
Download or read book The Hands On Guide for Science Communicators written by Lars Lindberg Christensen and published by Springer Science & Business Media. This book was released on 2007-06-08 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.
Download or read book Food Fray written by Lisa H. WEASEL Ph.D. and published by AMACOM Div American Mgmt Assn. This book was released on 2008-12-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than ten years ago, the first genetically modified foods took their place on the shelves of American supermarkets. But while American consumers remained blissfully unconcerned with the new products that suddenly filled their kitchens, Europeans were much more wary of these “Frankenfoods.” When famine struck Africa in 2002, several nations refused shipments of genetically modified foods, fueling a controversy that put the issue on the world's political agenda for good. In Food Fray, esteemed molecular biologist Dr. Lisa H. Weasel brings readers into the center of this debate, capturing the real-life experiences of the scientists, farmers, policymakers and grassroots activists on the front lines. Here she combines solid scientific knowledge and a gripping narrative to tell the real story behind the headlines and the hype. Seminal and cutting-edge, Food Fray enlightens and informs and will allow readers to make up their own minds about one of the most important issues facing us today.
Download or read book Translating the Body written by Hortensia Pârlog and published by . This book was released on 2007 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journalism Science and Society written by Martin W. Bauer and published by Routledge. This book was released on 2008-07-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.
Download or read book Modeling Uncertainty in the Earth Sciences written by Jef Caers and published by John Wiley & Sons. This book was released on 2011-05-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations. The aim of the book is to provide an introductory overview which covers a broad range of tried-and-tested tools. Descriptions of concepts, philosophies, challenges, methodologies and workflows give the reader an understanding of the best way to make decisions under uncertainty for Earth Science problems. The book covers key issues such as: Spatial and time aspect; large complexity and dimensionality; computation power; costs of 'engineering' the Earth; uncertainty in the modeling and decision process. Focusing on reliable and practical methods this book provides an invaluable primer for the complex area of decision making with uncertainty in the Earth Sciences.
Download or read book Clean Energy Nation written by Gerald McNerney and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are already feeling the pressures of the current energy situation, and many of us are ready to make a change. Clean Energy Nation is a timely and hopeful look at an issue we can't afford to ignore. --Book Jacket.
Download or read book Grammar and Proofreading Course written by Pam Helling and published by AMACOM Div American Mgmt Assn. This book was released on 1992-08-21 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive, practical techniques for achieving a more professional writing style. Here are the "how to" keys of writing-from putting the first words on paper to the final polishing and proofreading. Readers will learn how to edit their writing for improved clarity, cut excess words, use transitional phrases, recognize and correct run-on sentences and overcome procrastination and impulsive writing. Readers will learn how to: Identify the key components of any well-written business document Cut excess words and phrases from your writing Use transitional words and phrases Avoid misplaced and dangling modifiers and split infinitives Use commas, semicolons, colons, dashes, and parentheses Use slash marks, ellipsis marks, quotation marks, italics, and brackets Recognize and correct run-on sentences Proofread your writing for clarity of meaning Overcome the two common writing problems that waste time and money-procrastination and impulsive writing. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.org or purchase an online version of the course through www.flexstudy.com.
Download or read book Green Tech written by Lawrence WEBBER and published by AMACOM Div American Mgmt Assn. This book was released on 2009-07-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s electronic systems consuming massive amounts of energy, and improper disposal of old equipment threatening to release dangerous toxicity into the atmosphere, any company whose IT department isn’t actively working to shrink its carbon footprint isn’t just hurting the environment...it is also probably wasting money. Green Tech provides readers with practical, easily implemented strategies for sustainable computing, showing them how to: • build a business case to influence their organization's green strategy • reduce costs and improve equipment utilization while maintaining current customer service levels • identify old equipment at all levels, as well as suitable green replacements • virtualize servers • find alternative methods for data center cooling • conduct an energy audit and establish an energy baseline • determine the best options for recycling or donating old equipment Filled with realistic, cost-efficient ideas, this book shows that going green isn’t just the right thing to do, but also a good business strategy.
Download or read book Theory Building in Applied Disciplines written by Richard A. Swanson and published by Berrett-Koehler Publishers. This book was released on 2013-08-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory matters in applied disciplines—fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions. When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory. This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology. Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.
Download or read book Overfished Ocean Strategy written by Nadya Zhexembayeva and published by Berrett-Koehler Publishers. This book was released on 2014-06-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--
Download or read book Management and Mitigation of Acid Mine Drainage in South Africa written by Mujuru, Munyaradzi and published by Africa Institute of South Africa. This book was released on 2017-02-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is facing the increasing challenge of acid mine drainage (AMD) whose genesis is the country’s mining history, which paid limited attention to post-mining mine site management. In mineral resource-rich Africa, this has emerged as one of the most daunting challenges of our time. South Africa has been bold in its approach to mitigating this problem, although the challenge is multi-faceted. On a positive note, substantial research has been conducted to confront the challenge. However, thus far, the research has been largely fragmented. This book builds on the work that has been done, but also provides a refreshing multi-disciplinary approach that is useful in addressing the AMD challenges that South Africa and the continent face. Whilst addressing the problem as a scientific and engineering challenge, the book also exposes the economic, policy and legal challenges involved in addressing the problem. The book concludes, quite uniquely, that AMD is an opportunity that can be used by South Africa and Africa to solve problems, such as acute water shortage, as well as mineral recovery operations.
Download or read book Absolutely Small written by Michael D. Fayer and published by HarperChristian + ORM. This book was released on 2010-06-16 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absolutely Small presents (and demystifies) the world of quantum science like no book before. Physics is a complex, daunting topic, but it is also deeply satisfying?even thrilling. When liberated from its mathematical underpinnings, physics suddenly becomes accessible to anyone with the curiosity and imagination to explore its beauty. Science without math? It’s not that unusual. For example, we can understand the concept of gravity without solving a single equation. So for all those who may have pondered what makes blueberries blue and strawberries red; for those who have wondered if sound really travels in waves; and why light behaves so differently from any other phenomenon in the universe, it’s all a matter of quantum physics. This book explores in considerable depth scientific concepts using examples from everyday life, such as: particles of light, probability, states of matter, what makes greenhouse gases bad Challenging without being intimidating, accessible but not condescending, Absolutely Small develops your intuition for the very nature of things at their most basic and intriguing levels.
Download or read book Rooftop Revolution written by Danny Kennedy and published by Berrett-Koehler Publishers. This book was released on 2012-09-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the truth that the powerful Dirty Energy public relations machine doesn't want you to know: the ascent of solar energy is upon us. Solar-generated electricity has risen exponentially in the last few years and employment in the solar industry has doubled since 2009. Meanwhile, electricity from coal has declined to pre-World War II levels as the fossil fuel industry continues to shed jobs. Danny Kennedy systematically refutes the lies spread by solar's opponents—that it is expensive, inefficient, and unreliable; that it is kept alive only by subsidies; that it can't be scaled; and many other untruths. He shows that we need a rooftop revolution to break the entrenched power of the coal, oil, nuclear, and gas industries Solar energy can create more jobs, return our nation to prosperity, and ensure the sustainability and safety of our planet. Now is the time to move away from the dangerous energy sources of the past and unleash the amazing potential of the sun.
Download or read book It s Not the Size of the Data It s How You Use It written by Koen Pauwels and published by AMACOM. This book was released on 2014-03-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Download or read book How to Write Fast Under Pressure written by Philip Vassallo and published by AMACOM Div American Mgmt Assn. This book was released on 2010 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book's approach is based on the mnemonic DASH-the four critical components most needed for writers working under pressure - direction, acceleration, strength, and health."--BOOK JACKET.
Download or read book Hubble written by Lars Lindberg Christensen and published by Springer Science & Business Media. This book was released on 2006-09-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book enables you to peer deeply into the wonders of the Universe in full color with unprecedented clarity and resolution Only Hubble Heritage picture book endorsed by the two leading space agencies, NASA and ESA Close-up photos within book are unmatched in competing texts, because the images have been prepared straight from the data by scientists to reach the highest possible quality
