Download or read book Crossmodal Correspondence written by Na Chen and published by Frontiers Media SA. This book was released on 2024-04-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a rich multisensory environment, in which we experience a continuous stream of sensory information coming from different sensory modalities, such as vision, sound, smell, touch, and taste. Our brains constantly encode, filter, and integrate that sensory information, and generate a unified perception of the world. However, how the brain processes and binds those sensory inputs are still unknown. Crossmodal correspondence refers to the tendency for normal observers to match distinct features or dimensions of experience across different sensory modalities (e.g., “bouba-kiki” effect). There has been a rapid growth of research interest in crossmodal correspondence over the last two decades. More and more crossmodal correspondences, within-modal correspondences, associations between sensory dimensions and concepts, and experiences have been identified. The congruency effect of crossmodal correspondences on facilitating sensory processing has also been highlighted.
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Download or read book Multisensory Perception written by K. Sathian and published by Academic Press. This book was released on 2019-09-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multisensory Perception: From Laboratory to Clinic surveys the current state of knowledge on multisensory processes, synthesizing information from diverse streams of research and defining hypotheses and questions to direct future work. Reflecting the nature of the field, the book is interdisciplinary, comprising the findings and views of writers with diverse backgrounds and varied methods, including psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches. Sections cover basic principles, specific interactions between the senses, the topic of crossmodal correspondences between particular sensory attributes, the related topic of synesthesia, and the clinic. - Offers a comprehensive, up-to-date overview of the current state of knowledge on multisensory processes - Coverage includes basic principles, specific interactions between the senses, crossmodal correspondences and the clinical aspects of multisensory processes - Includes psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches
Download or read book Oxford Handbook of Synesthesia written by Julia Simner and published by Oxford University Press, USA. This book was released on 2013-12 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.
Download or read book Approaches to Studying World situated Language Use written by John C. Trueswell and published by MIT Press. This book was released on 2005 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first steps toward merging the cognitive and social approaches to language processing.
Download or read book Crossmodal Attention Applied written by Charles Spence and published by Cambridge University Press. This book was released on 2020-09-10 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive neuroscientists have started to uncover the neural substrates, systems, and mechanisms enabling us to prioritize the processing of certain sensory information over other, currently less-relevant, inputs. However, there is still a large gap between the knowledge generated in the laboratory and its application to real-life problems of attention as when, for example, interface operators are multi-tasking. In this Element, laboratory studies on crossmodal attention (both behavioural/psychophysical and cognitive neuroscience) are situated within the applied context of driving. We contrast the often idiosyncratic conditions favoured by much of the laboratory research, typically using a few popular paradigms involving simplified experimental conditions, with the noisy, multisensory, real-world environments filled with complex, intrinsically-meaningful stimuli. By drawing attention to the differences between basic and applied studies in the context of driving, we highlight a number of important issues and neglected areas of research as far as the study of crossmodal attention is concerned.
Download or read book Perceptual and Cognitive Development written by Rochel Gelman and published by Academic Press. This book was released on 1996-06-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perceptual and Cognitive Development illustrates how the developmental approach yields fundamental contributions to our understanding of perception and cognition as a whole. The book discusses how to relate developmental, comparative, and neurological considerations to early learning and development, and it presents fundamental problems in cognition and language, such as the acquisition of a coherent, organized, and shared understanding of concepts and language. Discussions of learning, memory, attention, and problem solving are embedded within specific accounts of the neurological status of developing minds and the nature of knowledge. - Research advances and theoretical reorientations are updated in the Second Edition; the revision focuses more attention on the cognitive and biological sciences and neuroscience - Illustrates how the developmental approach can yield fundamental contributions to our understanding of perception and cognition as a whole - Discussions of learning, memory, and attention permeate individual chapters
Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Download or read book Mining Intelligence and Knowledge Exploration written by Ashish Ghosh and published by Springer. This book was released on 2017-12-05 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 5th International Conference on Mining Intelligence and Knowledge Exploration, MIKE 2017, held in Hyderabad, India, in December 2017. The 40 full papers presented were carefully reviewed and selected from 139 submissions. The papers were grouped into various subtopics including arti ficial intelligence, machine learning, image processing, pattern recognition, speech processing, information retrieval, natural language processing, social network analysis, security, and fuzzy rough sets.
Download or read book Perspectives in Ethology written by Paul Patrick Gordon Bateson and published by Springer Science & Business Media. This book was released on 2013-11-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the attractive features of the great classical ethologists was their readiness to ask different kinds of questions about behavior - and to do so without muddling the answers. Niko Tinbergen, for instance, was interested in the evolution of behavior. But he also had interests in the present-day sur vival value of a behavior pattern and in the mechanisms that control it from moment to moment. Broad as his interests were, he clearly separated out the problems and recognized that questions about the history, function, control, and development of behavior require distinct approaches - even though the answers to one type of question may aid in finding answers to another. The open-minded (and clear-headed) style of ethologists like Tinbergen was based on a recognition that there are diverse ways of usefully con ducting research on behavior. This consciousness has been partially sub merged in recent years by new waves of narrowly focused enthusiasm. For instance, the study of the behavior of whole animals without recourse to lower levels of analysis, and the treatment of sociobiological theories as ex planation for how individuals develop, has meant that the relatively fragile plants of neuroethology and behavioral ontogeny have almost disappeared under the flood.
Download or read book Sensory Nudges written by Han-Seok Seo and published by MDPI. This book was released on 2021-09-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Neuromarketing and unconscious choices in the wine market The role of color written by Alessandro Bortolotti and published by Alessandro Bortolotti. This book was released on 2023-07-25 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The structure of the book is designed to provide a comprehensive exploration of the principles of neuromarketing and their application to the wine production industry in the Abruzzo region of Italy. Overall, the structure of the book is designed to provide a comprehensive analysis of the principles of neuromarketing and their application to the wine industry, with a particular emphasis on the role of color in consumer decision-making processes
Download or read book Information for a Better World Normality Virtuality Physicality Inclusivity written by Isaac Sserwanga and published by Springer Nature. This book was released on 2023-03-09 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 13971 + 13972 constitutes the refereed proceedings of the 18th International Conference on Information for a Better World: Normality, Virtuality, Physicality, Inclusivity, held in March 2023. The 36 full papers and the 46 short papers presented in these proceedings were carefully reviewed and selected from 197 submissions. They cover topics such as: Archives and Records, Behavioral Research, Information Governance and Ethics, AI and Machine Learning, Data Science, Information and Digital literacy, Cultural Perspectives, Knowledge Management and Intellectual Capital, Social Media and Digital Networks, Libraries, Human-Computer Interaction and Technology, Information Retrieval, Community Informatics, and Digital Information Infrastructure.
Download or read book The Oxford Handbook of Synesthesia written by Julia Simner and published by OUP Oxford. This book was released on 2013-12-12 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This inherited condition gives rise to a kind of 'merging of the senses', and so for those who experience it, everyday activities like reading or listening to music trigger extraordinary impressions of colours, tastes, smells, shapes and other sensations. Synesthesia research also informs us about normal sensation because all people experience cross-sensory mappings to an implicit degree. Synesthesia has a considerably broad appeal, and in recent decades the field has experienced a resurgence of interest. These advances have painted a detailed story about the development, genetics, psychology, history, aesthetics and neuroscience of synesthesia, and provide a contemporary source of study for a new generation of scholars. The Oxford Handbook of Synesthesia brings together this broad body of knowledge into one definitive state-of-the-art handbook. It includes a large number of concisely written chapters, under broader headings, which tackle questions about the origins of synesthesia, its neurological basis, its links with language and numbers, attention and perception, and with 'normal' sensory and linguistic processing. It asks questions about synesthesia's role in language evolution, and presents both contemporary and historical overviews of the field. It shows synaesthesia's costs and benefits (e.g., in creativity, memory, imagery) and describes how synaesthesia can provide inspiration for artists and designers. The book ends with a series of perspectives on synesthesia, including a first-hand account, and philosophical viewpoints which show how synaesthesia poses unique questions about sensation, consciousness and the nature of reality.
Download or read book Perception Cognition Interface Cross Modal Experiences Insights into Unified Consciousness written by Aleksandra Mroczko-Wąsowicz and published by Frontiers Media SA. This book was released on 2017-01-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present Research Topic explores closely related aspects of mental functioning, namely an interplay between perception and cognition, interactions among various sensory modalities, and finally, more or less unified conscious experiences arising in the context of these relations. Contributions emphasize a high flexibility observed in perception and may be seen as potential challenges to the traditional modular architecture of perceptual systems. Although the articles describe different phenomena, they follow one common theme - to investigate broadly understood unified experience - by studying either perception-cognition integration or the integration between sensory modalities. These integrative processes may well apply to subpersonal unconscious representations. However, the aim here is to approach phenomenal experience and thus a straightforward way of thinking about it is in terms of conscious perception. Putting together scientific and philosophical concerns, this special issue encourages extending the study of perceptual experience beyond the single sense perception to advance our understanding of the complex interdependencies between different sensory modalities, other mental domains, and various kinds of unifying relations within conscious experience. It exhibits a remarkable need to study these phenomena in tangent, and so, the authors examine a variety of ways in which our perceptual experiences may be cross-modal or multisensory, integrated, embodied, synesthetic, cognitively penetrated, or otherwise affected by top-down influences. The Research Topic comprises theoretical and empirical contributions of such fields as philosophy of mind, cognitive science, psychology, and neuroscience in the form of hypothesis and theory articles, original research articles, opinion papers, reviews, and commentaries.
Download or read book Experimental Semiotics written by Bruno Galantucci and published by John Benjamins Publishing. This book was released on 2012 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Ferdinand de Saussure envisioned "a science which studies the role of signs as part of social life". About a century later, a science has emerged that is very much in the spirit of that envisioned by de Saussure. Researchers who are developing this science, which has been labeled Experimental Semiotics, conduct controlled studies in which human adults develop novel communication systems or impose novel structure on systems provided to them. This volume offers a primer to Experimental Semiotics and presents a set of studies conducted within this new discipline. The volume is an ideal text complement for an advanced graduate seminar and it will be of interest to anyone who wonders how humans assemble and develop new ways to communicate with one another. Originally published in Interaction Studies 11:1 (2010).
