Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
Download or read book Escape Velocity written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2011-09-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
Download or read book Culturally Contested Literacies written by Guofang Li and published by Routledge. This book was released on 2010-04-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culturally Contested Literacies examines the home and school literacy experiences of children from a uniquely socio-cultural perspective, including vivid, detailed case studies describing the lives and literacy practices of six families.
Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Download or read book Crossing the Global Quality Chasm written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-01-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both incomplete and unevenly distributed. In order to meet this goal, a deliberate and comprehensive effort is needed to improve the quality of health care services globally. Crossing the Global Quality Chasm: Improving Health Care Worldwide focuses on one particular shortfall in health care affecting global populations: defects in the quality of care. This study reviews the available evidence on the quality of care worldwide and makes recommendations to improve health care quality globally while expanding access to preventive and therapeutic services, with a focus in low-resource areas. Crossing the Global Quality Chasm emphasizes the organization and delivery of safe and effective care at the patient/provider interface. This study explores issues of access to services and commodities, effectiveness, safety, efficiency, and equity. Focusing on front line service delivery that can directly impact health outcomes for individuals and populations, this book will be an essential guide for key stakeholders, governments, donors, health systems, and others involved in health care.
Download or read book Transecting Securityscapes written by Till F. Paasche and published by University of Georgia Press. This book was released on 2021-12-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Border Crossing written by Pat Barker and published by Macmillan. This book was released on 2002-02-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the north of England, Barker's new novel portrays a child psychiatrist who rescues a man from drowning one day while walking on a beach in Northumberland. Uncannily, he recognizes the man: it's Danny Miller, a child murderer at whose trial he once gave evidence. Since the trial, he has reconsidered that evidence and found it lacking. Now he confronts the man whose altered fate may be his responsibility.
Download or read book Crossing the Quality Chasm written by Institute of Medicine and published by National Academies Press. This book was released on 2001-08-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: A set of performance expectations for the 21st century health care system. A set of 10 new rules to guide patient-clinician relationships. A suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality. Key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
Download or read book Southern Cross written by Christine Leigh Heyrman and published by Knopf. This book was released on 2013-04-03 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an astonishing history, a work of strikingly original research and interpretation, Heyrman shows how the evangelical Protestants of the late-18th century affronted the Southern Baptist majority of the day, not only by their opposition to slaveholding, war, and class privilege, but also by their espousal of the rights of the poor and their encouragement of women's public involvement in the church.
Download or read book Disidentifications written by José Esteban Muñoz and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is more to identity than identifying with one’s culture or standing solidly against it. José Esteban Muñoz looks at how those outside the racial and sexual mainstream negotiate majority culture—not by aligning themselves with or against exclusionary works but rather by transforming these works for their own cultural purposes. Muñoz calls this process “disidentification,” and through a study of its workings, he develops a new perspective on minority performance, survival, and activism.Disidentifications is also something of a performance in its own right, an attempt to fashion a queer world by working on, with, and against dominant ideology. By examining the process of identification in the work of filmmakers, performance artists, ethnographers, Cuban choteo, forms of gay male mass culture (such as pornography), museums, art photography, camp and drag, and television, Muñoz persistently points to the intersecting and short-circuiting of identities and desires that result from misalignments with the cultural and ideological mainstream in contemporary urban America.Muñoz calls attention to the world-making properties found in performances by queers of color—in Carmelita Tropicana’s “Camp/Choteo” style politics, Marga Gomez’s performances of queer childhood, Vaginal Creme Davis’s “Terrorist Drag,” Isaac Julien’s critical melancholia, Jean-Michel Basquiat’s disidentification with Andy Warhol and pop art, Felix Gonzalez-Torres’s performances of “disidentity,” and the political performance of Pedro Zamora, a person with AIDS, within the otherwise artificial environment of the MTV serialThe Real World.
Download or read book Australian Screen in the 2000s written by Mark David Ryan and published by Springer. This book was released on 2017-11-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides coverage of the diversity of Australian film and television production between 2000 and 2015. In this period, Australian film and television have been transformed by new international engagements, the emergence of major new talents and a movement away with earlier films’ preoccupation with what it means to be Australian. With original contributions from leading scholars in the field, the collection contains chapters on particular genres (horror, blockbusters and comedy), Indigenous Australian film and television, women’s filmmaking, queer cinema, representations of history, Australian characters in non-Australian films and films about Australians in Asia, as well as chapters on sound in Australian cinema and the distribution of screen content. The book is both scholarly and accessible to the general reader. It will be of particular relevance to students and scholars of Anglophone film and television, as well as to anyone with an interest in Australian culture and creativity.
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Download or read book Multilingualism as a Resource and a Goal written by Marianne Turner and published by Springer Nature. This book was released on 2019-09-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores multilingualism as a resource and goal at school in contexts of student diversity and institutional monolingualism. Combining translanguaging theory and sociocultural theory, the author proposes a framework for the learning and use of both foreign and heritage languages across the curriculum in mainstream schools. By clearly linking language practices to teaching and learning objectives, the book aims to support school leaders and practitioners make informed decisions about how best to promote multilingualism in their school, as well as to enhance the learning outcomes of bi/multilinguals. In addition to school leaders and practitioners, it will be of interest to students and academics in the fields of bilingual education and TESOL, as well as applied linguistics and language teaching more broadly.
Download or read book Radicalizing Literacies and Languaging written by Alexandra Babino and published by Springer Nature. This book was released on 2020-10-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book names and confounds the mono-mainstream assumption that invisibly frames much research, the ideologies that normalize monolingualism, monoculturalism, monoliteracy, mononationalism, and/or monomodal ways of knowing. In its place, the authors propose multi- and trans- lenses of these phenomena steeped in a raciolinguistic perspective on Bourdieu’s reflexive sociology to move toward a more accurate, multidimensional view of racialized peoples’ literacy and language practices. To achieve this, they first engage in a comprehensive review of literacies, languaging, and a critical sociocultural framework. Then, the distinct testimonios of four women underscore this framework in practice, followed by action steps for research, policy, and pedagogy. This book will be of particular interest to literacy and language education researchers.
Download or read book God and Country written by Monique El-Faizy and published by Bloomsbury Publishing USA. This book was released on 2008-12-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important exploration of one of the most misunderstood phenomena of our day, former fundamentalist Christian Monique El-Faizy argues that evangelicals have become the new establishment, constituting over 40% of our population by some estimates. The 2004 Presidential election opened the eyes of many so-called blue state Americans to the reach of evangelical Christianity, yet much of the media and Hollywood still fail to understand the paradigm shift that has placed evangelicals in the American mainstream. With the intimate perspective of a former insider, God and Country takes readers past the edges of the evangelical community into its heart, presenting an in-depth look at megachurches, Christian rock, Christian publishing, and the day-to-day lives of evangelical Americans. El-Faizy shows how, by mimicking many elements of secular America and creating strong communities, evangelical leaders lure converts by the thousands. But while the public face of the movement has softened, the conservative old guard still drives the political agenda. Evangelicals see every aspect of their life through the prism of their faith; their belief is central to every decision, personal, social or political. To dismiss or miscast such an influential population would be a grave mistake. Intelligent, clear-headed and piercing, God and Country is essential reading for anyone interested in our nation's future.
Download or read book Twisted Cross written by Doris L. Bergen and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Germany's Christians respond to Nazism? In Twisted Cross, Doris Bergen addresses one important element of this response by focusing on the 600,000 self-described 'German Christians,' who sought to expunge all Jewish elements from the Christian church. In a process that became more daring as Nazi plans for genocide unfolded, this group of Protestant lay people and clergy rejected the Old Testament, ousted people defined as non-Aryans from their congregations, denied the Jewish ancestry of Jesus, and removed Hebrew words like 'Hallelujah' from hymns. Bergen refutes the notion that the German Christians were a marginal group and demonstrates that members occupied key positions within the Protestant church even after their agenda was rejected by the Nazi leadership. Extending her analysis into the postwar period, Bergen shows how the German Christians were relatively easily reincorporated into mainstream church life after 1945. Throughout Twisted Cross, Bergen reveals the important role played by women and by the ideology of spiritual motherhood amid the German Christians' glorification of a 'manly' church.
