Download or read book Cross cultural Influences on Attitudes Toward Advertising written by Julie Scott Wilcox and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Cross cultural Study of Attitudes Toward Advertising and Consumer Brand Choice Strategies Among Mexicans Mexican Americans and Anglos written by Pablo Rhi-Perez and published by . This book was released on 1991 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding consumers attitudes toward advertising written by Qin Chen and published by . This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cross Cultural Issues in Consumer Science and Consumer Psychology written by Hester van Herk and published by Springer. This book was released on 2017-10-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Download or read book A cross cultural investigation of attitudes toward advertising ethics written by Oscar Manuel Arguelles D. and published by . This book was released on 1978 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: • The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers’ social media attitudes • By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore
Download or read book Sexual Imagery Attitudes in Advertising written by Kevin Ann Kelsmark and published by VDM Publishing. This book was released on 2008 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is one of the most powerful tools in which society can incorporate their culture and beliefs. What impact does advertising have on consumer attitudes, beliefs and behaviors? Researchers have found information presented in ads tends to be accepted as true facts without question; that it molds consumers' social reality and how manipulative the use of how 'sex sells' in our society is. There seems to be a gap in today's research in that there are limited studies on minorities' attitudes toward ads, particularly on how Hispanics feel about the sexual imagery in ads and it appears to be a supported area of future research interest. Cultures' attitudes can influence many buyer behavior decisions, as well as advertising and marketing strategies. These attitudes, which are influenced by advertisements, are important to marketing managers as they may predict consumer intentions and buying behavior. Research has shown that favorable attitudes best help consumers decide which product will satisfy their specific need. Information on attitude responses to ads is crucial for advertising companies to secure better access to the $700 billion buying power of the Hispanic market, which is projected to grow to $1 trillion, an increase of 8.2% per year by the year 2010. Census population projections predict Hispanics will become the largest consumer segment by the year 2012, accounting for almost one in five Americans. It is important for marketers to know how the Hispanic segment feels so they can better direct their marketing communications to this target market that is projected to be the largest consumer population in the next few years. Consequently, this book represents an investigation of a cross-cultural analysis of the differences between Hispanic and non-Hispanic attitudes' toward sexual images viewed in print ads.
Download or read book Global Perspectives in Cross Cultural and Cross National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Download or read book Global Perspectives in Cross Cultural and Cross National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Download or read book Handbook on Cross Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Download or read book Business Marketing Across Cultures written by Julie Anne Lee and published by SAGE Publications Limited. This book was released on 2023-04-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Download or read book A Cross cultural Study on Consumers Attitudes Toward Web Advertising written by Sachi Komatsu and published by . This book was released on 2013 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Newer Insights into Marketing written by Camille P Schuster and published by Routledge. This book was released on 2014-04-08 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.
Download or read book Cross Cultural Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2023-07-08 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume set of CCD 2023, constitutes the refereed proceedings of the 25th International Conference on Cross-Cultural Design, CCD 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of CCD 2023, Part I address topics related to service and product design for cultural innovation, design for social change and development, sustainable design methods and practices, and cross-cultural perspectives on design and consumer behavior.
Download or read book Intercultural Communication Globalisation and Advertising The influence of culture in global advertising campaigns written by Sebastian Plappert and published by GRIN Verlag. This book was released on 2010-07-19 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
