Download or read book Crm How It Can Help Medium Size Companies and Are There Any Downsides to Its Implementation written by Jan Heyn and published by GRIN Verlag. This book was released on 2012-04 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, course: Applied Management Project / Master Thesis, language: English, abstract: III Executive Summary In the past, CRM (Customer Relationship Management) was seen more clearly as a strategic tool in conjunction with technological progress. Now more and more companies use CRM to earn benefits. It helps to understand, manage and develop customer-specific analyses in order to increase customer loyalty and customer satisfaction. The fast-growing market of the different CRM systems is becoming more and more obscure but also more and more interesting for medium sized enterprises. This implementation promises to survive in the market and achieve a competitive advantage. This thesis therefore aims to create a guideline to set aside to a number of clients that helps the clients of medium sized companies to get a sufficient overview of the whole situation around the subject of CRM. Relevant information about the variety of systems, conditions and requirements of using CRM within an enterprise will be provided. In addition, the positive and negative aspects of CRM will be mentioned in this report. Based on the findings this report will clarify the question which economic strategy is correct or preferred for medium sized companies. Many providers offer companies to rent their CRM system during the first steps of implementation rather than to buy it. This offers the possibility to optimise one's own corporate strategy with regard to the procedure which will change a corporate strategy by implementation of a CRM system. The prerequisites of successful implementation consist of many different changes within the company. These changes are the key factors to a successful and profitable decision about the failure or success of the strategy in the market. To round off the issue of the topic, customer sat

Download or read book Digital Transformation written by Stanisław Wrycza and published by Springer Nature. This book was released on 2021-09-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th PLAIS EuroSymposium 2021 which was held in Sopot, Poland, on September 23, 2021. The objective of the PLAIS EuroSymposium 2021 is to promote and develop high quality research on all issues related to digital transformation. It provides a forum for IS researchers and practitioners in Europe and beyond to interact, collaborate, and develop this field. The 10 papers presented in this volume were carefully reviewed and selected from 34 submissions. They were organized in topical sections named: digital enterprises; smart cities; digital education; and innovative methods in data and process analysis.

Download or read book Future Communication Computing Control and Management written by Ying Zhang and published by Springer Science & Business Media. This book was released on 2012-02-01 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains revised and extended research articles written by prominent researchers participating in the ICF4C 2011 conference. 2011 International Conference on Future Communication, Computing, Control and Management (ICF4C 2011) has been held on December 16-17, 2011, Phuket, Thailand. Topics covered include intelligent computing, network management, wireless networks, telecommunication, power engineering, control engineering, Signal and Image Processing, Machine Learning, Control Systems and Applications, The book will offer the states of arts of tremendous advances in Computing, Communication, Control, and Management and also serve as an excellent reference work for researchers and graduate students working on Computing, Communication, Control, and Management Research.

Download or read book Introduction to Data Mining and Its Applications written by S. Sumathi and published by Springer Science & Business Media. This book was released on 2006-09-26 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concepts of data mining and data warehousing, a promising and flourishing frontier in data base systems and new data base applications and is also designed to give a broad, yet in-depth overview of the field of data mining. Data mining is a multidisciplinary field, drawing work from areas including database technology, AI, machine learning, NN, statistics, pattern recognition, knowledge based systems, knowledge acquisition, information retrieval, high performance computing and data visualization. This book is intended for a wide audience of readers who are not necessarily experts in data warehousing and data mining, but are interested in receiving a general introduction to these areas and their many practical applications. Since data mining technology has become a hot topic not only among academic students but also for decision makers, it provides valuable hidden business and scientific intelligence from a large amount of historical data. It is also written for technical managers and executives as well as for technologists interested in learning about data mining.

Download or read book Implementing SugarCRM 5 x written by Angel Magana and published by Packt Publishing Ltd. This book was released on 2010-09-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Install, configure, and administer a robust Customer Relationship Management system using SugarCRM.

Download or read book Information Systems for Small and Medium sized Enterprises written by Jan Devos and published by Springer Science & Business Media. This book was released on 2013-10-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will be a reference for researchers, professionals and students in management information systems science and related fields.

Download or read book Customer Relationship Management A Step written by H. Peeru Mohamed and published by Vikas Publishing House. This book was released on 2003-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

Download or read book International Conference on Computer Applications 2012 Volume 03 written by Kokula Krishna Hari K and published by TECHNO FORUM R&D CENTRE. This book was released on with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.

Download or read book Marketing of Services written by Dr. Atul S.Charde I Dr. Mukul A. Burghate I Kartik Uttarwar and published by International Journal of Commerce and Management Studies (IJCAMS). This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers.The purpose of this study Material is to present an introduction to the subjects of ‘Marketing of Services’ for Management and Commerce students. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers.An attempt is made here by the authors to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge.We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them.At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Authors:Dr. Atul S. Charde I Dr. Mukul Burghate I Dr. Bharati Barapatre

Download or read book Key Success Factors for Implementing CRM in Sales Departments of B2B Companies written by Goran Krpan and published by diplom.de. This book was released on 2018-04-16 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.

Download or read book The Shorcut Guide to Achieving Business Intelligence in Midsize Companies written by Don Jones and published by Realtimepublishers.com. This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Download or read book Salesforce CRM Top Problems Salesforce Implementation can be Challenging if you are not in good Hands written by Selçuk GÖKTAŞ and published by SELÇUK GÖKTAŞ. This book was released on 2023-01-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: ERP software is used to manage the daily operations of a business, while CRM software is used to manage customer relationships. ERP software integrates all of the business’s processes, such as accounting, procurement, inventory management, human resources, and customer relationship management. CRM software can help businesses track customer interactions, manage customer data, and create better customer experiences. ERP and CRM software provide businesses with the tools they need to manage their processes and customer relationships more effectively. Salesforce is one of the most popular CRM solutions in the world, with over 150,000 customers worldwide. The company initially focused on developing software for the customer relationship management (CRM) industry and quickly grew to become a leader in the space. The platform includes a wide range of features, including sales automation, customer service, marketing automation, analytics, and more. Its solutions enable organizations to better understand customer behavior, streamline their customer service operations, and improve sales performance. It is one of the most popular and widely used CRM systems in the world. It also provides a platform for businesses to manage customer data and create customer profiles. It provides tools to help businesses manage their sales pipeline, track leads, and close deals. It can be used to manage customer relationships, improve customer service, and drive business growth. When Salesforce is not used correctly, it can be difficult to maximize its potential. Lack of Knowledge: Many businesses don't have the necessary knowledge or experience to use Salesforce effectively. Poorly Configured System: Setting up Salesforce can be complicated, and if it's not configured correctly, it can be difficult to use. Insufficient Data: Salesforce is only as good as the data that is entered into it. Too Much Customization: Customizing Salesforce can be beneficial, but if businesses try to customize it too much, they may end up with a complex system that is difficult to use. Poor Training: If businesses don't provide adequate training to their staff on how to use Salesforce, they won't be able to use it effectively. If businesses don't use Salesforce correctly, they won't be able to take full advantage of the software's capabilities. If businesses can use salesforce effectively, There are a bunch of benefits waiting for you. Salesforce offers a wide range of features, including cloud-based storage, automated customer service, and advanced analytics. It can help them increase customer satisfaction, reduce customer churn, and improve their overall customer experience. With Salesforce, businesses can get an in-depth view of their customer base and use this data to develop more effective marketing strategies. With Salesforce, businesses can easily store, manage, and access customer information, including contact information, order histories, and customer preferences. With Salesforce, businesses can streamline customer service processes, improve their customer service response times, and reduce customer wait times. By providing an easy-to-use platform for customer management, Salesforce can help businesses automate customer service tasks, track customer data, and improve their operational efficiency.

Download or read book Data Mining written by John Wang and published by IGI Global. This book was released on 2003-01-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An overview of the multidisciplinary field of data mining, this book focuses specifically on new methodologies and case studies. Included are case studies written by 44 leading scientists and talented young scholars from seven different countries. Topics covered include data mining based on rough sets, the impact of missing data, and mining free text for structure. In addition, the four basic mining operations supported by numerous mining techniques are addressed: predictive model creation supported by supervised induction techniques; link analysis supported by association discovery and sequence discovery techniques; DB segmentation supported by clustering techniques; and deviation detection supported by statistical techniques."

Download or read book Consumer The Boss Essentials on Consumer Behaviour and marketing Strategies written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Enterprise Systems written by Gupta, Jatinder N. D. and published by IGI Global. This book was released on 2009-01-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications.