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Book Critical Thinking

    Book Details:
  • Author : Ian Tuhovsky
  • Publisher : Independently Published
  • Release : 2020-08-03
  • ISBN :
  • Pages : 0 pages

Download or read book Critical Thinking written by Ian Tuhovsky and published by Independently Published. This book was released on 2020-08-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's How You Can Weather The Storm & Start Thinking Clearly! Let's see the facts. Your mind is under siege. Every single day, you are bombarded with thousands of news stories, hundreds of fake news articles, secret agendas, and bad science. You need to develop a defense mechanism that will allow you to hold your ground and improve your life. And the name of that defense mechanism? Critical Thinking! Imagine if you could develop a new skill that would Unleash Your Creativity Encourage Positive Curiosity Boost Your Problem-Solving Skills And help you navigate the foggy waters of mass media, online hysteria, and social media angst. Would You Be Interested In Developing Critical Thinking? Ian Tuhovsky, the author of this exceptionally-researched critical thinking book, has created a simple, easy-to-follow, critical thinking science guide that will change the way you perceive your world and react to it. When dealing with the subject of practical critical thinking, problem solving, and decision making, Ian leaves no stone unturned, in order to offer you a clear idea of the importance of critical thinking in your daily life. 5 Key Takeaways From This Game-Changing Rational Thinking Book: ✅ Learn More About Our Biases & Where They Stem From ✅ Understand The Bystander Effect, The Confirmation Bias, The Halo Effect, And More ✅ Discover How Our Biases Are Used Against Us ✅ Protect Yourself From Fake News And Bad Science ✅ Sharpen Your Critical Thinking Skills That's Not All! We have entered uncharted waters and it's extremely important to prepare yourself for the perfect storm of fake news, which is certain to develop during these chaotic and uncertain times. By the time you reach the back cover of this logic book on the basics of critical thinking, you will feel more confident when dealing with problems, and be laser-focused on the things that actually matter. What Are You Waiting For? Click "Buy Now" & Start Thinking Clearly - Today!

Book Critical Thinking  Think Clearly in a World of Agendas  Bad Science  and Information Overload

Download or read book Critical Thinking Think Clearly in a World of Agendas Bad Science and Information Overload written by Ian Tuhovsky and published by Positive Coaching LLC. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's How You Can Weather The Storm & Start Thinking Clearly! Let's see the facts. Your mind is under siege. Every single day, you are bombarded with thousands of news stories, hundreds of fake news articles, secret agendas, and bad science. You need to develop a defense mechanism that will allow you to hold your ground and improve your life. And the name of that defense mechanism? Critical Thinking! Imagine if you could develop a new skill that would Unleash Your Creativity Encourage Positive Curiosity Boost Your Problem-Solving Skills And help you navigate the foggy waters of mass media, online hysteria, and social media angst. Would You Be Interested In Developing Critical Thinking? Ian Tuhovsky, the author of this exceptionally-researched critical thinking book, has created a simple, easy-to-follow, critical thinking science guide that will change the way you perceive your world and react to it. When dealing with the subject of practical critical thinking, problem solving, and decision making, Ian leaves no stone unturned, in order to offer you a clear idea of the importance of critical thinking in your daily life. 5 Key Takeaways From This Game-Changing Rational Thinking Book: ✅ Learn More About Our Biases & Where They Stem From ✅ Understand The Bystander Effect, The Confirmation Bias, The Halo Effect, And More ✅ Discover How Our Biases Are Used Against Us ✅ Protect Yourself From Fake News And Bad Science ✅ Sharpen Your Critical Thinking Skills That's Not All! We have entered uncharted waters and it's extremely important to prepare yourself for the perfect storm of fake news, which is certain to develop during these chaotic and uncertain times. By the time you reach the back cover of this logic book on the basics of critical thinking, you will feel more confident when dealing with problems, and be laser-focused on the things that actually matter. What Are You Waiting For? Click "Buy Now" & Start Thinking Clearly - Today!

Book The Art of Reading People

Download or read book The Art of Reading People written by Ian Tuhovsky and published by Positive Psychology Coaching. This book was released on 2019-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding people and what motivates their behaviors is the first step toward being able to predict future behaviors in order to avoid repeating mistakes. Tuhovsky explains how to master the process of reading people through their behavioral patterns in order to manage your expectations and to pre-empt certain destructive personality traits.

Book Empath

    Book Details:
  • Author : Ian Tuhovsky
  • Publisher : Ian Tuhovsky
  • Release : 2017-09-22
  • ISBN :
  • Pages : 104 pages

Download or read book Empath written by Ian Tuhovsky and published by Ian Tuhovsky. This book was released on 2017-09-22 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have others ever told you to “stop being so sensitive?” Have you ever looked at other people and wondered how they manage to get through the day without noticing the suffering going on all around them? Do you feel so emotionally delicate in comparison to your peers that you have tried to block out what is going on around you? You may have even resorted to coping mechanisms such as overeating, overworking, or smoking as a means of managing your emotions. Maybe you have tried to “grow a thicker skin,” or attempted to cover up your feelings with humor? Perhaps you have always felt different to others since childhood, but could never quite put your finger on why. If this description resonates with you, congratulations! You may well be an Empath. Unfortunately, an Empath who lacks insight into their own nature is likely to be miserable. Most of us are familiar with the concept of empathy. Aside from sociopaths, who are largely incapable of appreciating what another individual may be feeling, humans are generally able to understand what others are going through in most situations. Empaths, however, constitute the small group of people who not only understand the emotions of others, but literally feel them too. In short, an Empath takes this common human ability of relating to other peoples’ emotions to extremes. If you have no idea why you are so readily affected by the emotions of others and the events around you, you might become psychologically unstable. You will be unsure as to where your true feelings end, and those of other people begin. Hypersensitivity can be a burden if not properly managed, which is why it’s so important that all Empaths learn to harness the special gift they have been given. That’s where this book comes in. Millions of other people around the world share your gifts and lead happy, fulfilling lives. Make no mistake – the world needs us. It’s time to learn how to put your rare gift to use, maximize your human potential, and thrive in life! If you think you (or anyone around you) might be an Empath or the Highly Sensitive Person – this book is written for you. What you will learn from this book: -What it really means to be an Empath and the science behind the “Empath” and “the Highly Sensitive Person” classification. Find out how our brains work and why some people are way more sensitive than others. -What are the upsides of being an Empath – find your strengths and thrive while making the most of your potential and providing value to this world (it NEEDS Empaths!) by making it a better place. -What are the usual problems that sensitive people struggle with – overcome them by lessening the impact that other people’s emotions and actions have on you, while still being truthful to your true nature, and learn how to take care of your mental health. -The great importance of becoming an emotionally intelligent person – learn what EQ is and how you can actively develop it to become much more peaceful, effective, and a happy person. Discover the strategies that will help you stay balanced and be much more immune to the everyday struggles. -The workplace and career choices – realize what you should be aware of and find how to make sure you don’t stumble into the most common problems that sensitive people often fall prey to. -How to effectively handle conflicts, negative people, and toxic relationships – since sensitive people are more much more immune to difficult relations and often become an easy target for those who tend to take advantage of others – it’s time to put this to an end with this book. -How to deal with Empaths and Highly Sensitive People as a non-Empath and what to focus on if you think that your kid might fall under this classification. -How to connect with other Empaths, what is the importance of gender in this context, and how to stay in harmony with your environment – you will learn all of this and more from this book!

Book A Field Guide to Lies

Download or read book A Field Guide to Lies written by Daniel J. Levitin and published by Penguin. This book was released on 2019-11-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the National Business Book Award From the New York Times bestselling author of The Organized Mind and This Is Your Brain on Music, a primer to the critical thinking that is more necessary now than ever We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports, revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, and distortions from reliable information? Levitin groups his field guide into two categories—statistical information and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some weasels in their tracks!

Book Mental Toughness Training

    Book Details:
  • Author : Sky Rodio Nutall
  • Publisher : Independently Published
  • Release : 2020-10-15
  • ISBN :
  • Pages : 0 pages

Download or read book Mental Toughness Training written by Sky Rodio Nutall and published by Independently Published. This book was released on 2020-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret To Mastering Your Emotions Is Finally Out There: Are You Ready To Take Control Of Your Emotions? Did you know that your social, business, and romantic life are dictated and, in most cases, controlled by your emotions? Did you know that mastering your emotions can lead to increased confidence, self-awareness, and self-motivation? If you are looking for an easy way to develop emotional intelligence and reap its immense benefits, look no further. "Mental Toughness Training" is Ian Tuhovsky's latest mental toughness handbook that will take you behind the scenes of your mind and offer you an insight into your emotions. Based on years of research, this eye-opening guide on controlling emotions, positive thinking, and emotional balance will help you deal with these stressful times and weather your emotional storm. Top 5 Reasons Why You Should Master Your Emotions - Starting Today: ✅ Observe & Understand Different Emotions: Learn How To Read Between The Lines & Read People Faster ✅ Tame Your Negative Emotions: Find Your Inner Balance & Learn How To Handle Fear, Anger, Envy & Stress ✅ Positively Channel Your Emotions: Rediscover Your Inner Strength & Develop Emotional Resilience ✅ Express Yourself: Unlock Your Emotional Safe & Discover Ways To Bring Your Emotions To The Surface ✅ Develop Mental Strength: Learn How Understanding Motivation And Emotion Will Lead To Happiness And Success. What's In It For You? Your emotions trigger your every decision and have a great impact on your mood. That's why by learning how to master your emotions you will be able to ✔️ Build Stronger Relationships ✔️ Understand Emotional Reactions ✔️ Feel In Control & More Confident Don't Hesitate! Invest In Yourself! Scroll Up, Click "Buy Now" & Use Your Emotions To Improve Your Life! Tags: how to be mentally strong, mental toughness, mental strength, emotional intelligence, self development

Book Communicating Science Effectively

    Book Details:
  • Author : National Academies of Sciences, Engineering, and Medicine
  • Publisher : National Academies Press
  • Release : 2017-03-08
  • ISBN : 0309451051
  • Pages : 153 pages

Download or read book Communicating Science Effectively written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-03-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

Book The Psychology of Fake News

Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Book How Learning Works

    Book Details:
  • Author : Susan A. Ambrose
  • Publisher : John Wiley & Sons
  • Release : 2010-04-16
  • ISBN : 0470617608
  • Pages : 336 pages

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Book 21st Century Skills

    Book Details:
  • Author : Bernie Trilling
  • Publisher : John Wiley & Sons
  • Release : 2012-02-07
  • ISBN : 1118157060
  • Pages : 263 pages

Download or read book 21st Century Skills written by Bernie Trilling and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignettes, international examples, and classroom samples that help illustrate the framework and provide an exciting view of twenty-first century teaching and learning. Explores the three main categories of 21st Century Skills: learning and innovations skills; digital literacy skills; and life and career skills Addresses timely issues such as the rapid advance of technology and increased economic competition Based on a framework developed by the Partnership for 21st Century Skills (P21) The book contains a video with clips of classroom teaching. For more information on the book visit www.21stcenturyskillsbook.com.

Book Emotional Intelligence

Download or read book Emotional Intelligence written by Ian Tuhovsky and published by Createspace Independent Publishing Platform. This book was released on 2015-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you believe your life would be healthier, happier and even better, if you had more practical strategies to regulate your own emotions? Most people agree with that. Or, more importantly: Do you believe you'd be healthier and happier if everyone who you live with had the strategies to regulate their emotions? ...Right? The truth is not too many people actually realize what EQ is really all about and what causes its popularity to grow constantly. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Scientific research conducted by many American and European universities prove that the "common" intelligence responses account for less than 20% of our life achievements and successes, while the other over 80% depends on emotional intelligence. To put it roughly: either you are emotionally intelligent, or you're doomed to mediocrity, at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously, or who act lively and fiery in all types of social environments. Emotionally intelligent people are open to new experiences, can show feelings adequate to the situation, either good or bad, and find it easy to socialize with other people and establish new contacts. They handle stress well, say "no" easily, realistically assess the achievements of themselves or others and are not afraid of constructive criticism and taking calculated risks. They are the people of success. Unfortunately, this perfect model of an emotionally intelligent person is extremely rare in our modern times. Sadly, nowadays, the amount of emotional problems in the world is increasing at an alarming rate. We are getting richer, but less and less happy. Depression, suicide, relationship breakdowns, loneliness of choice, fear of closeness, addictions-this is clear evidence that we are getting increasingly worse when it comes to dealing with our emotions. Emotional intelligence is a SKILL, and can be learned through constant practice and training, just like riding a bike or swimming! This book is stuffed with lots of effective exercises, helpful info and practical ideas. Every chapter covers different areas of emotional intelligence and shows you, step by step, what exactly you can do to develop your EQ and become the better version of yourself. I will show you how freeing yourself from the domination of left-sided brain thinking can contribute to your inner transformation- the emotional revolution that will help you redefine who you are and what you really want from life! In This Book I'll Show You: * What Is Emotional Intelligence and What Does EQ Consist of? * How to Observe and Express Your Emotions * How to Release Negative Emotions and Empower the Positive Ones * How to Deal with Your Internal Dialogues * How to Deal with the Past * How to Forgive Yourself and How to Forgive Others * How to Free Yourself from Other People's Opinions and Judgments * What Are "Submodalities" and How Exactly You Can Use Them to Empower Yourself and Get Rid of Stress * The Nine Things You Need to Stop Doing to Yourself * How to Examine Your Thoughts * Internal Conflicts Troubleshooting Technique * The Lost Art of Asking Yourself the Right Questions and Discovering Your True Self! * How to Create Rich Visualizations * LOTS of practical exercises from the mighty arsenal of psychology, family therapy, NLP etc. * And many, many more! Don't procrastinate and Take Action today to make your life better!

Book The College Writer

Download or read book The College Writer written by Randall VanderMey and published by . This book was released on 2006-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.

Book Blindsight

    Book Details:
  • Author : Peter Watts
  • Publisher : Macmillan
  • Release : 2006-10-03
  • ISBN : 1429955198
  • Pages : 388 pages

Download or read book Blindsight written by Peter Watts and published by Macmillan. This book was released on 2006-10-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Book The Pause Principle

Download or read book The Pause Principle written by Kevin Cashman and published by Berrett-Koehler Publishers. This book was released on 2012-09-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live and lead in an increasingly volatile, uncertain, complex, and ambiguous world. But paradoxically, Kevin Cashman contends that leaders today must not merely act more quickly but pause more deeply. He details a catalytic process to guide you to step back in order to lead forward in three critical growth areas: personal leadership, development of others, and fostering of cultures of innovation. You and your organization will learn to move from management speed and transaction to leadership significance and transformation.

Book The Network Reshapes the Library

Download or read book The Network Reshapes the Library written by Lorcan Dempsey and published by American Library Association. This book was released on 2014-08-18 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems.

Book Laudato Si

    Book Details:
  • Author : Pope Francis
  • Publisher : Our Sunday Visitor
  • Release : 2015-07-18
  • ISBN : 1612783872
  • Pages : 119 pages

Download or read book Laudato Si written by Pope Francis and published by Our Sunday Visitor. This book was released on 2015-07-18 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In the heart of this world, the Lord of life, who loves us so much, is always present. He does not abandon us, he does not leave us alone, for he has united himself definitively to our earth, and his love constantly impels us to find new ways forward. Praise be to him!” – Pope Francis, Laudato Si’ In his second encyclical, Laudato Si’: On the Care of Our Common Home, Pope Francis draws all Christians into a dialogue with every person on the planet about our common home. We as human beings are united by the concern for our planet, and every living thing that dwells on it, especially the poorest and most vulnerable. Pope Francis’ letter joins the body of the Church’s social and moral teaching, draws on the best scientific research, providing the foundation for “the ethical and spiritual itinerary that follows.” Laudato Si’ outlines: The current state of our “common home” The Gospel message as seen through creation The human causes of the ecological crisis Ecology and the common good Pope Francis’ call to action for each of us Our Sunday Visitor has included discussion questions, making it perfect for individual or group study, leading all Catholics and Christians into a deeper understanding of the importance of this teaching.

Book Digital and Social Media Marketing

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.